Are you an innovative fashion designer who despite working 16 hour days struggle to ACTUALLY sell?
PROMOTE & SELL YOUR FASHION COLLECTION
even if you don't have 90K social media followers!
A RADICAL hybrid virtual/IRL coaching experience culminating with an in-person Trade Show to SHOWCASE YOUR COLLECTION to International buyers & fashion press.
⬇LIMITED SPOTS⬇
CLICKITY-CLICK To Learn More And Apply.Taking applications until 31 October 2023
THE FASHION LAUNCH ACCELERATOR
THREE VIRTUAL TRAINING WORKSHOPS AND A THREE DAY IN-PERSON TRADE SHOW
to help you master the skills required to promote and SELL your designs.
This unique hybrid training could take an unexposed creative designer to a RECOGNISED fashion designer and CEO in as little as 16 weeks!
Discover how to prepare for a trade show and promote your designs to serious buyers & fashion press.
... with me, Jane McMillan [AKA FASHION FIXER] a 30 year design veteran holding your hand at every step of the way!

- If people say they love your designs but then say “oh I’ll leave it for now and come back next season”… however they never do and instead buy cheaper mass produced versions from H&M or Zara.
- If you haven't yet caught the attention of the fashion press so you are the only person talking about your brand.
- and you’ve missed at least two social events in the past month to work on your business.
- Perhaps you’ve launched at local pop-ups or makers markets but barely broke even because that audience didn’t appreciate the quality and craftsmanship of your designs.
- ... and you struggle to stay optimistic when friends and family say you are wasting your time because only rich or famous people can build a fashion business.
- If you're tired of posting on social media three times a week to sell one product to one customer and it's not sustainable then how would it feel to meet serious retail buyers who place orders for several products at a time?
The crowning glory of your training is participation with the Launch Accelerator Collective at a
3 DAY IN PERSON TRADE SHOW
TO PRESENT YOUR COLLECTION TO INTERNATIONAL BUYERS.


If you want to learn how to do this without paying exorbitant amounts for PR so that you can FINALLY reach a wider audience, increase sales and start to grow your business clickity click on the big yellow button below!

TRAINING 1: THE LOGISTICS
An opportunity to learn the logistics involved to participate in a trade show for a fraction of the cost of doing it alone so that you won't waste money making mistakes when you make a large investment to show independently.
-
What to prepare & set up prior to the event.
-
The documents you'll need to prepare.
-
Pricing your products to gain maximum profit.

TRAINING 2: LAUNCH RUNWAY
Put your training into real life practise by planning a launch runway in every little detail. Here you'll gain valuable experience about generating a BUZZ and communicating to press and buyers.
-
Planning your launch runway.
-
How to reach & communicate with buyers and press.
-
Making appointment with buyers and press.

TRAINING 3: PRESS & BUYERS
The climax of your training will be to participate with the Launch Accelerator collective at a 3 day trade show event in central London with international buyers from around 80 countries in attendance.
-
How to present your collection to buyers.
-
Experience a professional trade show atmosphere.
-
Opportunity for valuable business connections.

TRAINING 4: AFTER THE EVENT
Designers get so caught up in the excitement of a show ... withdrawal sets in and they often forget that there is just as much... or more... to do after the show!
-
What to do with connections or press requests from the show.
-
How to follow up with buyers regarding any orders taken
-
How to prepare for production.
Taking applications until 31 October 2023

PRE-EVENT WORKSHOP
You will also receive pre-event training about:
- What to prepare & set up prior to the event.
- Planning your launch runway.
- The documents you need.
- Pricing your products.
- How to reach and communicate with buyers and press.
- How to present your collection to press & buyers.
- What to do after the event.
- Making appointments and meeting buyers & press.
CATWALK OPPORTUNITY
You may also have the option to add on a catwalk participation for additional exposure and great images.
To enquire about showing on the catwalk or any other questions click the yellow button to book a call with Jane or email [email protected]
Book a call with Jane

PURE LONDON
is an exciting international trade platform with a collective of global fashion designers, sustainable designers, brands, buyers, creative minds and industry leading educational seminars.
This is an exciting opportunity to meet with some of the biggest UK and international purchase ready buyers from over 80 countries.
Industry professionals and key retailers visit from independent boutiques, multiples, department stores and online stores.
Buyers who attended in 2023 included:
Harvey Nichols, Harrods, Selfridges, El Corte Ingles, Anthropologie, Asos, Hoopers, Liberty, Farfetch, QVC, Jules B
40% of visitors do not attend any other shows.
64% of visitors place orders with exhibitors
79% of visitors have direct purchasing responsibility.
CLICK HERE to watch Pure July 2023 highlights.
