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Jane McMillan

 Launch Your Collection Like a Brand the Industry Takes Seriously

The only fashion launch programme created by a designer who’s been there ... shown on the official schedule at NYFW, sold to a legendary British Royal, and built brands from the inside out.

Helping ambitious fashion designers and founders launch with impact, attract high-paying clients, and build the credibility your work deserves.

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FASHION ENTREPRENEURS ACADEMY

Proven launch formulas to take designers from invisible to in-demand.

I guide emerging fashion founders to build credibility, attract premium clients and press, and launch with impact…

without wasting money on platforms and strategies that don’t deliver.

JOIN FASHION LAUNCH CATALYST

FEA Alumni launch their fashion collections at London Fashion Week

 

PROMOTE & SELL your collection without relying ONLY on social media!

Imagine launching collections that captivate the most INFLUENTIAL FASHION PRESS & BUYERS who recognise your value and are eager to pay your prices.

This means you can confidently SCALE YOUR BRAND and turn your vision into reality.

… all with EXPERT guidance and PERSONALISED support from your Launch Coach! ⬇

Hi, It's Jane 👋

FASHION LAUNCH CATALYST  ....  

Helping talented, artisanal designers launch premium fashion brands with impact.

As the founder of Fashion Entrepreneurs Academy, Jane built her own fashion business, earning the favour of celebrity clients, including a legendary member of the British royal family.  Her work has been featured in several BBC shows and top publications including Vogue, Marie Claire, Elle, In Style Glamour, Cosmopolitan, and more.

Jane's journey began in 1996, crafting delicate chiffon dresses from her tiny basement bedroom, which grew into showcasing on the official schedule at New York Fashion Week, as well as London and Paris fashion weeks.

Jane has helped hundreds of fashion designers, and many make the same mistakes: they struggle to connect with fashion press and buyers, and often don’t know how to engage them effectively.  They want to launch and scale their businesses but can’t seem to reach a wide enough audience to sell their designs.

That’s why Jane created transformational mentoring and coaching and programmes—offering live coaching calls, 24/7 access to comprehensive video training, 1:1 consultations and a supportive community—to transform floundering creatives into RECOGNISED FASHION DESIGNERS growing memorable brands with confidence and ease.

FEATURED IN:

3 DECADES OF FASHION BUSINESS EXPERIENCE ORGANISED IN NEAT LITTLE BUNDLES JUST FOR YOU!

Hey, I've been where you are, and I know that missing just one step could result in the closure of your business.  

So I want to help you avoid making the same mistakes I did!   I've put blood sweat and tears into this so you don't have to and everything I learned (the hard way) is now organised in neat little bundles waiting for YOU!

To help NAVIGATE the complex, often secretive, fashion industry, grow your audience and get products in your customers wardrobes, my unique formulas will help to plan your range, promote it,  finance it, find the BEST manufacturers, build a team and SCALE your business!    

SECURE YOUR SPOT IN FASHION LAUNCH CATALYST

Meet some Fashion Entrepreneurs Academy designers and Alumni:

CLICK HERE TO MEET THE DESIGNERS

FASHION ENTREPRENEURS ACADEMY

BODACIOUS FASHION ENTREPRENEURS COMMUNITY

You Don't Have to Do This Alone!

Join my FREE Facebook COMMUNITY to access fashion business tips, engage with like-minded fashion designers, and share RESOURCES that will support you on your fashion biz journey.

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FASHION LAUNCH CATALYST

Proven Launch Amplification Programme

A Consultancy, Mentorship & Training programme For Artisanal, Independent Fashion Designers Who Want To Reach High-End Customers & Grow Their Business.

SECURE YOUR SPOT IN FASHION LAUNCH CATALYST

WINNERS CIRCLE: TAILORED SUPPORT

Personalized One-to-One Support

I work with you ONE-TO-ONE to identify your needs and provide TAILORED SUPPORT.   Together, we’ll help you develop a quality product and reach a wider audience with FASTER results!

BOOK A DISCOVERY CALL TO FIND OUT IF WE ARE A RIGHT FIT

THE FASHION LAUNCH ATELIER

Concept to Catwalk and Beyond

Our DONE-FOR-YOU concierge service transforms your ideas into marketable products. We’ll handle your product development and launch to promote your collections to buyers and fashion press.

BOOK A DISCOVERY CALL TO DISCUSS YOUR REQUIREMENTS

My students say it better:

"I was getting 100 to 200 views per post. Now in total it's 30,000 views..... utilising the strategy that Jane taught me... I got a monetary sponsor for my catwalk show."

Amanda
Couturier, US

"I have got another referral! .... The value is beyond your imagination. You can customise the way you want to run your business and it made a difference not just for myself but also for my customers. This has been a wonderful programme. Jane is the person to guide you if you are looking for a mentor or coach who has experience, is open and very friendly. You can totally trust her and she created a safe environment."

Tina Aileen
Founder - Tina Aileen & Tunalien

"If it wasn't because if Jane I wouldn't have the chance to do LONDON FASHION WEEK... ...The most useful part was around audience building, finding editors and journalists, how to draft a press release and finding the right manufacturer."

Tiffany Noyama
Founder

"I only need 10-12 brides at the right price to hit my $250K goal for the season.... The programme is structured to offer real help, not just textbook pablum."

Maggie
Couturier, US

"Just got my first ever order on my website!.... Jane tailored the programme specific to the struggles that fashion entrepreneurs have nowadays. It has helped me to think about aspects like manufacturing and to change my mindset. Jane has been a really good resource in terms of linking us to manufacturers, suppliers and she also gave me a good guideline as to what kind of price we might want to pay someone i.e. someone was getting ripped off and she was like - "Hey I think that’s too much". "

Jen Yuen
Founder - Sobeit

"I now see a wealth of life in lots of little stores.... I'm able to tap into the wholesale side of business which I had never considered before. Jane gave me everything I absolutely need to move my business and move forward. I gained a lot of knowledge about exporting and different things I hadn’t considered. This is so great. You have no idea. I have got to a place where I am so comfortable. I see no limits. "

Wilhelmina Wells
Founder Kingdom Pressing

"I even got my first order today!... ... I am overjoyed and unbelievably grateful. I would not have a few pieces already in stock if Jane hadn’t have told me I could do it. "

Bayla Lewis
Founder Buzz & Luna

"Vogue have reached out to me... ... I'm in Wolf & Badger... I'm going to take part in the Lone Design Club .... After going through Fashion Entrepreneurs Academy I’ve gone from selling face-masks to friends and family and just making things for the sake of it to having a proper launch plan. I've now got loads of design ideas and resources..... And the 1:1 coaching was really useful. I've really enjoyed every minute of it!"

Amy York
Founder - Amy York

"Jane gave me clarity especially around positioning and pricing which I was struggling with! Now I can confidently move forward. Jane is a very generous teacher. She gives you what you expect and even more. Encouragement from other members of the group was helpful. And the contacts."

Caroline Oriokot
Founder - Caroline Oriokot

"Now I am preparing for the launch of a new product and interviewing for studio and marketing assistants.... It has been such a fortuitous and productive experience. The process of getting a product made from tech pack to fabric sourcing, to pattern cutter, to machinist, to production, filled a huge knowledge gap. The coaching helped me stay focused and it was motivating to hear from other designers who are aspiring for a similar goal. "

Vivian Kvitka
Founder - The Viv Goods

"You've really hit the nail on the head ... ... with a tool that in itself has the longevity to be able to help a lot more people than you realise."

Cora
Couturier, London

"Energetically people can feel that Jane is coming from an authentic place. "

Audrey
Founder

YOU'LL BE MENTORED BY AN AWARD-WINNING DESIGNER! 

At the very beginning of my career,  I had the great honour of meeting DIANA PRINCESS OF WALES  as a British Fashion Council award winner.

Clickity-Click to enrol !

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JANE.Magazine

At our core, we believe in the power of small independent fashion designer brands and the positive impact they can have on the industry. We are dedicated to promoting these talented individuals who are pushing boundaries, embracing sustainability, and creating unique and meaningful designs. Through JANE.Magazine, we aim to provide a platform for these designers to showcase their creativity and inspire others to join the movement towards a more conscious and inclusive fashion future.

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