As a fashion obsessive, in 1996 I started making delicate chiffon dresses from my teeny weeny basement bedroom and grew that business to selling internationally, celebrity clients including a British Royal, television appearances, showing on the OFFICIAL NEW YORK FASHION WEEK SCHEDULE, and LONDON, TOKYO & PARIS fashion weeks.
My work has been featured in editorials with publications such as VOGUE, MARIE CLAIRE, GLAMOUR, COSMOPOLITAN, WWD, etc.
I've also helped hundreds of fashion designers with their collections and noticed that most were making the same mistakes. They want to launch and scale their fashion business but can't seem to reach a wide enough audience to SELL their designs.
Designers often asked how I managed to grow my business so in 2021 I founded FASHION ENTREPRENEURS ACADEMY, mentoring and coaching programmes with live coaching calls, video training and community to help transform FLOUNDERING creatives to IN DEMAND FASHION DESIGNERS growing a PRESTIGIOUS brand with competence and ease.
CLICKITY CLICK FOR ENROLMENT
Define your brand’s identity and future direction so every creative and business decision feels clear, consistent, and intentional — making your brand impossible to ignore. Start attracting your ideal customers even before your collection launches.
Make your collection irresistible and ready to sell — from design and pricing to sourcing and production. Focus on profitability, efficiency, and creating samples that truly represent your brand.
FABRIC SOURCING SOLUTIONS – Source premium materials on budget and on time, while building strong supplier relationships
FASHION LINE CREATION STUDIO – Bring your designs to life with quality samples, balancing core styles and experimental pieces.
Bring your brand to life with confidence and momentum. Master pricing, launch mindset, and storytelling so you can attract your ideal customers, press, and buyers — and make impactful sales.
PRE-LAUNCH MINDSET (C.I.L.A. Method) – Build resilience, overcome limiting beliefs, and adopt the mindset of successful designers
S.E.A. METHOD - STANDOUT, ENGAGE, ATTRACT – Craft your brand story, connect with your audience, and attract press and buyers.
"I had no idea where to find editors and journalists and Jane helped me to draft a PRESS RELEASE ... and if it wasn't for Jane I would not be in LONDON FASHION WEEK!"
"It is super amazing to get a chance like that for LONDON FASHION WEEK... learning WHAT TO SAY, how are you PRESENTING it, what do you need in terms of STYLING, cards, LOOK BOOKS.... it was a huge learning experience and I really enjoyed it"
"Other students trying Jane's methods are SUCCESSFUL, featured in magazines, doing pop-ups and I am so glad to see their success as well."
""Jane's programme has been very helpful . The most useful parts were Audience building, Finding a high quality manufacturer, Drafting a press release Finding journalists and editors. ... and if it wasn't for Jane I would not be in LONDON FASHION WEEK!""
"The 3 X Launch Formula in FEA gave me a kickstart with a clear direction and structure. You can customise the way you want to run your business and I learned what is already working in the fashion business and new ideas. The value is beyond your imagination. Jane is the person to guide you if you are looking for a mentor or coach who has experience. You can totally trust her. "
"Fashion Entrepreneurs Academy has helped me to think about aspects like manufacturing and to change my mindset. Jane has been a really good resource in terms of linking us to manufacturers, suppliers and she also gave me a good guideline as to what kind of price we might want to pay someone i.e. someone was getting ripped off and she was like “Hey I think that’s too much”. "
"My biggest struggle before joining Fashion Entrepreneurs Academy was taking risks and hiring help. Jane really pushed me to see the value of my time and the possibility of increasing productivity and profit by hiring out work. Now I am preparing for the launch of a new product and interviewing for studio and marketing assistants. The process of getting a product made filled a huge knowledge gap and I also found the module about money, and the conversations with other students about how to budget and finance their launch was refreshingly realistic."
"I was a little bit all over the place and I didn't really know where I wanted to go with my business. After going through Fashion Entrepreneurs Academy I’ve gone from selling face-masks to friends and family and just making things for the sake of it to having a proper launch plan. I've now got loads of design ideas and resources. ....And the 1:1 weekly coaching was really useful because I got to discuss my plan and struggles.... I feel like I found myself while doing it! I've really enjoyed every minute of it!”"
"I found the weekly coaching so helpful. It was incredible to have my opinions matter and my questions be taken very seriously. The depth in which Jane was able to answer every question was phenomenal. I never expected so much information. Jane was incredibly helpful and so encouraging in every aspect of the course. I would not have a few pieces already in stock if Jane hadn’t have told me I could do it. "
"It felt unreal. It was super amazing to get a chance like that…. It was very cool to have my own collection in London… learning what to say, how to present, styling, look books and I really enjoyed it."
"Before FEA I was selling directly to customers and it wasn’t really enough to sustain myself. Now with the knowledge Jane gave me I'm able to tap into the wholesale side of business. I gained a lot of knowledge about exporting and different things I hadn’t considered. This is so great. You have no idea. I now see a wealth of life in lots of little stores."
"...Before the course I felt I couldn't do anything in fashion but it was always my dream. It's about taking baby steps. I now feel powerful and that I can reach my goals ....With Janes personal coaching I felt I was understood and there is somebody who wants to really help me reach my vision... I discovered my superpower and how to use it to build my fashion brand...."
"Jane gave me clarity especially around positioning and pricing which I was struggling with! Now I can confidently move forward. I am so pleased with my progress all thanks to Janes’ encouragement. Because of the steps learned in FEA I am now in discussions with a sample machinist discussing my first collection which is a huge step towards making my business a reality. Jane is a very generous teacher. She gives you what you expect and even more. Encouragement from other members of the group was helpful. And the contacts."
Each year, join an exclusive live Zoom session where you get hands-on mentorship in a focused group environment. Receive personalised strategies, actionable insights, and advanced training to help you overcome challenges and accelerate your growth — no matter where you are in your journey.
Get answers to your pressing questions, troubleshoot obstacles, and gain clarity on next steps in our supportive, designer-focused community. Leave each session inspired, equipped, and ready to take your brand to the next level.
Discover why your brand exists and define a purpose-driven foundation. This module includes processes to create a magnetic, memorable brand that instantly connects with customers and sets you apart from competitors.
Craft a visual and emotional brand identity your audience can’t ignore. From colours and typography to messaging and mood, this module ensures your brand looks professional, cohesive, and irresistible, so you can confidently command high prices.
Start building your ideal audience and dream press before your collection even launches. Think like a premium brand from day one: take the right actions to attract high-paying customers and gain credibility that accelerates growth.
Maximise innovation and perceived value while minimising production costs. Curate a focused, market-ready collection that wows your audience, increases desirability, and saves you thousands in sampling and production.
Discover how to source the most desirable fabrics at prices and minimums that make sense for your business. Build strong supplier relationships and confidently navigate MOQs, lead times, and payment terms to protect margins and quality.
Bring your designs to life with quality samples that perfectly represent your brand. Master fittings, Use proven templates to streamline manufacturing communications and create a collection that balances core styles and experimental pieces — so you get the results you want without multiple samples — all while saving time and money.
Stop undercharging and start earning what your designs are worth. Learn how to price strategically, maximise profit, and confidently present your collection to buyers with payment terms that reflect your brand’s value.
Prepare mentally to launch with focus, resilience, and confidence. Overcome limiting beliefs and adopt the mindset of successful fashion entrepreneurs, so you step into your launch with clarity and momentum.
Launch with impact. Craft your story, build genuine connections, and attract press, buyers, and opportunities using proven communication strategies and media templates that make your brand impossible to ignore.
Have a pressing question you need answered before enrolling in Fashion Entrepreneurs Academy? ...... Below is a list of the most common questions I've been asked. If for some reason you don't see your question, just email [email protected] so I can assist you.
The best thing about this programme is that it works for new fashion entrepreneurs and also those who have been in business two or three years.
Due to the nature of the three re-launch phases which you'll cycle through over and over again, as long as you have design ideas, this is for you and in the programme you will learn about setting up the actual business structure etc.
Fashion Entrepreneurs Academy was specifically crafted with unsupported Fashion Designers in mind to help them attract press & clients and become the Fashion Design CEO of their business. Three phases walk you through step by step all stages of building a sustainable fashion business and preparing to scale. You also have support in a members private group, quarterly Q&A session and also an annual mentoring and coaching session on Zoom.
Fashion Entrepreneurs Academy is structured in three phases consisting of 9 modules. There are currently a total of 76 lessons including resources and bonuses.
Most lessons are easy to grasp, bite size chunks of less than 10 minutes so you can easily fit your training into any schedule.
A tiny following isn't a problem. You can start with a list of zero because you'll discover exactly how to expand your reach.
I built my business with zero social media and I help you attract customers with AND without social media.
If you're asking "how will I find the time to do all this?"....i
.. Well, the 3X Fashion Launch Formula is actually the remedy for to overwhelm. It's designed to help align your actions so you can see the BIG PICTURE of your VISION.
When you start the programme you can identify one specific mini method or the necessary actions you need to take to progress to the next phase.
So, if you can commit just a few hours a week to the training, you will start to see rapid growth and progress in your business immediately.
I hear from a lot of new fashion entrepreneurs that they do not feel "ready" and that's why the first module in FEA is dedicated to getting you "ready" !
The truth is that the only way to feel "ready" is to actually get started. To take action.
The 3X Fashion Launch Formula helps you take that first messy action with supportive methodologies, a coach with over 3 decades of experience in the fashion industry and a community to help you get over that initial messy start and to reach the In Demand Fashion CEO role in your business as soon as possible!
As you'll quickly learn, I highly recommend attracting the right people to support you as you realise the VISION for your business. However many of my students do get results while "flying solo".
Approaching your business without a team won't be too much work. It will simply mean you will move at a different pace. So, with that being said, in the programme I help my students bring on their first team members quickly, easily and affordably.
Fashion Entrepreneurs Academy was created for those who are ready to build a high value fashion brand, whether or not you can draw or have been to fashion school. If you've got design ideas, you'll receive help to communicate your vision to customers and press and turn your designs into a scaleable fashion business.
So, yes, if you have not been to fashion school this is 100% for you.
In fact fashion design degrees don't teach fashion CEO skills. They only teach one element - design, and to be the boss of your own fashion design business you need so much more.... which you'll find inside Fashion Entrepreneurs Academy's 3X Fashion Launch Formula.
Upon completing your order, you will receive an email immediately with your login details.
Upon your first login, you will get instant access to the training portal and Members-Only Facebook Group.
The 3X Fashion Launch Formula is a digital video training portal with annual group coaching and mentoring with me on zoom and quarterly Q&A in a private community.
When you join, your purchase includes INSTANT access and 24/7 access to the training portal, with your training videos dropped at regular intervals. Once fully enrolled you will shortly receive the live mentoring and coaching call and Q&A dates.
14-Day, No-Questions-Asked Guarantee
Your decision to join the 3 X Fashion Launch Formula should feel completely risk-free. That’s why I offer a 14-day, no-questions-asked guarantee — if you enrol and realise it’s not right for you, simply request a refund within 14 days.
Please note: this guarantee only applies before attending any group mentoring, Q&A, or 1:1 sessions. Once you’ve accessed these, the guarantee no longer applies.
As a Member of Fashion Entrepreneurs Academy, I want you to know "I've got your back!" You’ll get hands-on support and guidance at every stage — here are the four main ways to make the most of your membership:
#1. The Private (Members-Only) Facebook Group – Connect with your peers, ask questions, and get feedback on your fashion business.
#2. Annual LIVE Group Coaching Calls – Bring your questions and challenges straight to me in real time.
#3. Quarterly Q&A Sessions – Dedicated live support every 3 months in our private member community to help you solve problems and move your brand forward.
#4. Technical Support – For login, billing, or membership issues, reach out to [email protected].
6 X MONTHLY PAYMENTS
3 X FASHION LAUNCH FORMULA original methodologies not available anywhere else,
9 MODULES OF VIDEO TRAINING dripped out in three phases with an entire year access to learn at your own pace.
WORKBOOKS, RESOURCES & TEMPLATES to accelerate your success.
ANNUAL LIVE GROUP MENTORING & COACHING CALLS: one-to-one coaching and mentoring in an intimate group environment.
QUARTERLY Q&A SUPPORT IN A PRIVATE COMMUNITY- for the lifetime of the programme
COMMUNITY SUPPORT in a private members only Facebook group (instant access for life of programme)
Opportunity to Participate in JANE.Magazine's next LONDON FASHION WEEK showcase. [additional investment]
BONUS: My Little Black Book of Manufacturer and Suppliers (instant access).
BONUS:- The Basics of Fashion Design For Fashion CEO's Masterclass.
BONUS: - Grow Your Audience Masterclass
BONUS: - discounted rates on a pattern making and toiling service meticulously coordinated by FEA including personalised guidance.
Any questions please email
1 SINGLE PAYMENT
3 X FASHION LAUNCH FORMULA original methodologies not available anywhere else,
9 MODULES OF VIDEO TRAINING dripped out in three phases with an entire year access to learn at your own pace.
WORKBOOKS, RESOURCES & TEMPLATES to accelerate your success.
ANNUAL LIVE GROUP MENTORING & COACHING CALLS: one-to-one coaching and mentoring in an intimate group environment.
QUARTERLY Q&A SUPPORT IN A PRIVATE COMMUNITY- for the lifetime of the programme
COMMUNITY SUPPORT in a private members only Facebook group (instant access for life of programme)
Opportunity to Participate in JANE.Magazine's next LONDON FASHION WEEK showcase. [additional investment]
BONUS: My Little Black Book of Manufacturer and Suppliers (instant access).
BONUS:- The Basics of Fashion Design For Fashion CEO's Masterclass.
BONUS: - Grow Your Audience Masterclass
BONUS: - discounted rates on a pattern making and toiling service meticulously coordinated by FEA including personalised guidance.
Priority hot seats on coaching/mentoring and Q&A sessions
Priority access to opportunities (LFW, showcases, features)
Early access to future offers
Any questions please email
14-Day, No-Questions-Asked Guarantee
Your decision to join the 3 X Fashion Launch Formula should feel completely risk-free. That’s why I offer a 14-day, no-questions-asked guarantee — if you enrol and realise it’s not right for you, simply request a refund within 14 days.
Please note: this guarantee only applies before attending any group mentoring, Q&A, or 1:1 sessions. Once you’ve accessed these, the guarantee no longer applies.
WHEN YOU ENROL IN FASHION ENTREPRENEURS ACADEMY NOW YOU WILL ALSO RECEIVE THESE THREE GREAT BONUSES.
Members Only Facebook Group For Community Support.
To engage with other members and get your questions answered in between the coaching calls.
This has fabric trade fairs, sustainable fabric & trim suppliers, fabric suppliers (many with small minimums), deadstock fabric ... and more.
This mini programme will help designers with no formal design training, or anyone who wants a refresher, to research create a moodboard, experiment with fabrics, develop their ideas and illustrate them EASILY!
" Jane really pushed me to see the possibility of increasing productivity and profit by hiring out work. Now I am preparing for the launch of a new product and interviewing for studio and marketing assistants. "
I've worked hands-on in all areas of the fashion business... Starting with a teeny weeny budget I had to!!...
So as you take the leap on this roller-coaster fashion ride I'll be by your side with a helping hand to support you through challenges and celebrate your achievements!!
While just starting out I had the pleasure of being invited by the BRITISH FASHION COUNCIL to meet DIANA PRINCESS OF WALES and as the first European designer to use digital printing on catwalk designs I was nominated for SCOTTISH DESIGNER OF THE YEAR by judges including Vogue and Hilary Alexander.
I was able to grow my business because I learned how to achieve recognition and put systems in place to build fashion collections for NEW YORK FASHION WEEK'S OFFICIAL SCHEDULE and LONDON, TOKYO & PARIS FASHION WEEKS.
Take Me To Enrolment!
and now I build from that business experience through my unique 3X FASHION LAUNCH FORMULA in Fashion Entrepreneurs Academy to help designers like YOU prepare your brand to attract press and clients!
Countless numbers of big name designers including Cristobal Balenciaga, Miuccia Prada, and Raf Simons became INSANELY SUCCESSFUL without a degree.... And isn’t it more important to focus your time and energy learning specific FASHION DESIGN CEO skills?
“Jane really pushed me to see the possibility of increasing productivity and profit by hiring out work. Now I am preparing for the launch of a new product and interviewing for studio and marketing assistants”. FEA helped me see that with this knowledge you have a real fighting chance.
Vivian Kvitka, Founder of The Viv Goods
“Fashion Entrepreneurs Academy gave me a kickstart with clear direction and structure. You can customise the way you want to run your business and it made a difference not just for myself but also for my customers. This has been a wonderful programme. The value is beyond your imagination”
Tina Aileen, Founder of Tunalien
“Jane has been a really good resource in terms of linking us to manufacturers & suppliers and she also gave me a good guideline as to what kind of price we might want to pay someone. i.e. someone was getting ripped off and she was like “Hey I think that’s too much””
Jen Yuen, Founder of Sobeit.
“Jane gave me clarity around positioning and pricing which I was struggling with. I am so pleased with my progress and because of the steps learned in FEA, am now making my business a reality. Jane is a very generous teacher. She gives you what you expect and even more.”
Caroline Oriokot
“I found the coaching so helpful and it was incredible to have my questions taken very seriously. The depth to which Jane was able to answer every question was phenomenal. I never expected so much! She was so helpful in every aspect and I would not have a few pieces already in stock if Jane hadn’t told me I could do it”.
Bayla Lewis, Founder of Buzz & Luna
“I was a little bit all over the place and after going through FEA I’ve gone from just making things for the sake of it to having a proper launch plan. I've now got loads of design ideas and resources. The coaching was really useful because I got to discuss my plan and struggles and I feel like I found myself while doing it!
Amy York, Founder of Amy York
"It felt unreal. It was super amazing to get a chance like that…. It was very cool to have my own collection in London… learning what to say, how to present, styling, look books and I really enjoyed it".
Lotte Van Stijn, Founder of her eponymous brand.
"Jane's programme has been very helpful. The most useful parts were audience building, finding a high quality manufacturer, drafting a press release and finding journalists & editors. If it wasn't for Jane I would not be showing during LONDON FASHION WEEK"
Tiffany Lui, Founder of Tiffany Noyama
Are you ready to start UNLOCKING YOUR CREATIVE ENTREPRENEURIAL SPIRIT and become a SUCCESSFUL IN DEMAND FASHION DESIGNER?
If you don't know how to attract the PERFECT customers then in this programme you will receive UNIQUE step by step methodologies based on my own fashion business experience and sweat blood & tears to help you do that!!
I made ALL the mistakes so that you don't have to....
More than 20 years FASHION BUSINESS experience Is Now Bundled In Neat Little Packages On The Internet Just Waiting for YOU!
Take Me To Enrolment!
50% Complete
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