This is the stage no one warned you about…

You’re working longer hours but the results are a million miles away from the effort your putting in. 

• Your sampling bill looks like a mortgage.
• The collection cost triple what it earned.
• Your audience is growing in millimetres, not miles.
• People ask why your £650 hand-finished blazer costs more than Zara’s £59 version.
• You’re up at 2am unpicking seams because the factory “didn’t follow the spec… again.”

Yet you still show up the next morning ... eyes burning but your drive still kicking .

You can’t sell enough to hit the profit margin you know your work deserves.

You’re sending lookbooks, line sheets and perfectly crafted emails to buyers who never reply.

You post stunning campaign images and get… 5 likes.

High-street brands copy your designs, and sell more than you!

You’re financing production on a credit card because your dream won’t let you quit.

This is the part where most people walk away.  

But you’re not most peopl...

There’s a point in every independent designer’s journey where the pressure to “make more content” starts to feel louder than the work itself.

And it’s ridiculous.

If you’re developing conceptual reconstructed tailoring, sculpting fabric with origami cutting, or building garments that take days …  sometimes weeks …  to resolve… the idea that you should also be pumping out four reels a day is insane.

You are not a fast-fashion brand.
You are not creating disposable visuals for the algorithm.
You are building art that needs to be felt, not scrolled past.

But here’s where most designers lose focus: 

They’re creating work that sets the direction for the industry… yet they feel behind because they’re not showing up online like influencers.

They try to follow whatever Instagram is pushing that week, even though it has nothing to do with how their audience discovers talent or makes buying decisions.

So they end up diluting their voice, not because they lack clarity, but because they’re ...

Have you noticed how everything started to look the same?

Tired trend cycles. The same silhouettes. Endless versions of the same viral aesthetic.
Somewhere along the way, design lost its edge… and its power.

If you’re an independent fashion designer with original ideas and a clear point of view, you’ve probably been wondering if the industry would ever shift back to valuing true originality and creativity again.

Well, here’s the good news:
In 2025, the return to innovation in fashion is already underway.

Fashion houses and customers alike are waking up to the fact that endless repetition is wearing thin.  People are tired of seeing the same trends recycled year after year—and they’re even more tired of paying luxury prices for “Made in Italy” garments that were actually manufactured in China with huge profit margins.

The trust is fading. The excitement is gone.  But something is shifting.

Real designers who lead with originality are finally being seen again.  Designers who crea...

If you have a burning desire to create sustainable hand crafted unique products but are still procrastinating about starting your fashion business or if you have started but can’t make a profit…..then you’re more than likely, what I like to call a Floundering Fashion Designer 😜.

If you are a Floundering Fashion Designer then you more than likely are doing one of these three things:

• NOT MAKING A DECISION about which business model to start, who your customers will be and at what price points.
• You have a business model in mind but are not sure if customers will pay high prices points for your unique EXQUISITELY created artisanal products…because they can buy it Primark for £2 and your manufacturer quoted you £80 JUST TO SEW and embroider it!!!
• You have already started but UNDERPRICED your products that took hours of love, devotion, blood sweat and tears to create!

So, this indecision and fear keeps you:

• FLOUNDERING in procrastination, not getting across the starting line.   
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