5 Mistakes Talented Fashion Designers Make That Cause Your Collection To Be Forgotten The Day After Your Launch
You poured your heart into every design stayed up until 3 AM perfecting that neck detail, finally launched your collection to the world, and for a brief, glorious moment... people noticed.
Then silence.
Within 24 hours, the buzz evaporates. The Instagram comments stop. The inquiries dry up. And you're left wondering what went wrong.
Here's the brutal truth: talent isn't enough.
The fashion industry is littered with incredibly gifted designers whose collections disappear into obscurity while less skilled competitors build thriving, sustainable brands. The difference isn't creativity. It's strategy, credibility and visibility.
After working with hundreds of fashion designers, I've identified five critical mistakes that separate the designers who build lasting brands from those who remain trapped in the cycle of launch, buzz, silence, repeat.
If you're making even one of these mistakes, you're leaving money, influence, and impact on the table.
Mistake #1: The "Exposure Trap"
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Jane McMillan
Jane McMillan
Founder of Fashion Entrepreneurs Academy
Jane McMillan is a fashion launch strategist and business coach living in London. Her Mac Millan brand gained celebrity clients including a legendary member of the British Royal Family and her work has been shown in editorial features such as Vogue, Marie Claire, Glamour, Cosmopolitan, WWD, etc. For a decade Jane's collections were shown on the official schedule at New York Fashion Week, London & Paris fashion weeks. For many years Jane also mentored designers at St Martins College, London with many of her students now selling to the most prestigious stores and becoming the most in demand names at international fashion weeks. Now she loves to help artisanal independent fashion brands launch their brands and collections so that they reach customers who appreciate their unique products and can grow their business to the next level.