What Independent Designers Need to Know to Thrive in 2025
The State of Fashion report by McKinsey & Company for 2025 paints a pretty clear picture of the challenges and opportunities ahead for small, independent and artisanal designers like you.Â
With so much uncertainty I thought it’d be helpful to break down the key takeaways and how they might impact your work moving into 2025.
A Shift in Consumer Behaviour
First off, the market is still pretty tough. Consumers are still feeling the pinch and are more price-conscious than ever but this shift is NOT just about discount shopping—there’s more demand for value, which includes embracing things like resale, off-price, and, believe it or not, even dupes!!
As an independent designer, this could mean reconsidering your pricing strategy but much more importantly, and what I tell the designers in Fashion Entrepreneurs Academy, it’s about how you communicate the value of your work.
Regional Shifts
Since China is not growing as fast as it was, many global brands are pivoting their attention to o
...Jane McMillan
Jane McMillan
Founder of Fashion Entrepreneurs Academy
Jane McMillan is a fashion business coach living in London. Her Mac Millan brand gained celebrity clients including a member of the British Royal Family and her work has been featured in publications such as Vogue, Marie Claire, Glamour, Cosmopolitan, WWD, etc. Collections were shown on the official schedule at New York Fashion Week and at London & Paris fashion weeks. For many years Jane was also a lecturer on the fashion course at St Martins College of Art & Design in London. Now she loves to help artisanal independent fashion brands reach customers who appreciate unique products and take their business to the next level.
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