Putting all you've got into great designs... but even your buttons cost more than people will pay?
FREE Fashion Forum
3 CHANGES TO MAKE YOUR NEXT COLLECTION ACTUALLY PAY YOU
How Independent Fashion Designers Increase Prices & Profits
Tuesday 3rd November 7pm GMT - LIVE on Zoom
REGISTER FREE
As shown during London Fashion Week
Interactive Live Training Hosted by Jane McMillan, Founder of Fashion Entrepreneurs Academy and Fashion Launch Catalyst.
A brand new training first delivered during London Fashion Week September 2026.
REGISTER FOR FREE NOW
HERE'S WHAT WE'LL COVER
1.
THE REAL COST OF LAUNCHING YOUR COLLECTION
The biggest mistake fashion founders make is blowing the budget too soon, and having to close the business before it's had a chance.
You'll calculate what it actually costs to build and launch your collection, and how many products you need to sell to achieve the profit you need to grow a sustainable business.
You'll see exactly where the biggest costs sit, so you can plan and fund your next collection without blowing the budget before anyone even knows your brand exists.
2.
YOU CAN MAKE SALES AND STILL LOSE MONEY
Making sales doesn't necessarily mean you're making money. If your price is wrong, more sales just means more loss.
I'll show you how to calculate a selling price that actually makes you a profit, for both direct-to-customer and wholesale, how to strategically price for business growth, and what to change if your current pricing isn't built to support the business you want.
3.
WHY CUSTOMERS WON’T PAY WHAT YOUR DESIGNS ARE WORTH
If customers are saying your designs are too expensive it's usually because they don't believe your product is worth the price.
We'll look at whether your current designs match the price you need to charge, and the factors that shape what customers are willing to pay, from positioning and perceived value, to how your brand, product and customer experience work together.
So you can stop competing on price, and start giving customers compelling reasons to choose your brand.
HI! IT'S JANE, FASHION BUSINESS CONSULTANT AND LAUNCH ARCHITECT
I started my own fashion brand in 1996, cutting delicate chiffon dresses on the floor of my tiny basement bedroom. No studio. No team. No financial backing. Just fabric, scissors and an all-consuming obsession.
I learned the hard way to build a business around those designs, how much it really costs to launch a collection, how to price it profitably, and how to get customers to see the value in paying more.
Eventually, that tiny bedroom business grew to include international stockists, celebrity clients including a former British Royal, on schedule shows at New York and London Fashion Weeks, a designer of the year nomination, and features in Vogue, Marie Claire, Elle, In Style and WWD.
I’ve worked across multiple sides of the fashion industry, from running my own label and consulting for brands including Roksanda and Roland Mouret, to teaching as an Associate Lecturer at Central Saint Martins and supporting hundreds of independent designers through my workshops, programmes and consultancy.
My work has been recognised by some of the industry’s leading names, including Hilary Alexander, who described me in the Daily Telegraph as “one of the hot names at fashion week”.
