That’s not why you became a designer. You want:

• More of the right audience who value your INTELLIGENT CRAFT and VISIONARY signature style. 

• Customers choosing YOUR designs over everything else in the market. 

• To be CREATIVE DIRECTOR of a brand seen as coveted and DESIRABLE.

• To expand and sell to the coolest stores, or to GLOBAL CUSTOMERS online.

• ...Or to see CELEBRITIES wearing your designs on the red carpet.

 But right now, your work is still invisible...  and it’s leaving you frustrated, disillusioned, and wondering if you’ll ever break through.

Despite investing thousands in one-off campaigns  - fashion shows, trade fairs, pop-ups, social media managers - your sales over the past three months are negligible.

You post been  consistently on Instagram, pour your heart into every detail, and yet ideal clients are still buying cheaper versions from H&M or Zara or from designers that aren’t even as talented as you.

You’re exhausted, sewing one-offs for 10+ hours a day, and every minute you wonder: “How long can I keep going like this?”

If you’re ready to change this trajectory, you can reserve your place at the free forum below.

I'll see you very soon!

 After years working across the industry, I noticed a consistent pattern: exceptionally talented designers remained invisible, while others with less skill were securing press features, sales, and store placements.

I started paying attention to what buyers and editors were actually responding to... the subtle signals they look for when deciding which designers to champion.

What I discovered were three unspoken rules that quietly determine whose work gets recognised, and whose is overlooked, regardless of talent.

In the forum, I’ll walk you through exactly what these decision-makers look for in designers, and how you can position your collection so it meets those expectations without compromising your creative vision.

Hi! I'm Jane, Your Launch Architect  

In 1996 I started making delicate chiffon bias dresses from my teeny basement bedroom.  

Since then, I grew Mac Millan into an credible brand with international stockists, television appearances, celebrity clients including a legendary member of the British Royal Family, catwalk shows at London, Paris & Tokyo Fashion Weeks and was a regular designer on the OFFICIAL New York Fashion Week Catwalk Schedule.  

Along the way, I earned recognition as a designer of the year nominee, spoke at the Oxford University Union, and served as a judge for International Design Awards.

In 2021, I founded FASHION ENTREPRENEURS ACADEMY to pass on my experience to the next generation of designers.   My mission is to help them launch with IMPACT and grow profitable, high-end, ARTISANAL fashion brands for a future fashion landscape.