In 1996 I started making delicate chiffon dresses, cutting out on the floor of my teeny basement bedroom and grew that business to achieve international stockists; celebrity clients including a member of the British Royal Family; television appearances; catwalk shows at LONDON, TOKYO & PARIS fashion weeks and was a regular designer on the NEW YORK FASHION WEEK OFFICIAL CATWALK SCHEDULE.
My work has been featured in editorials of publications such as VOGUE, MARIE CLAIRE, GLAMOUR, COSMOPOLITAN, WWD, etc.
I've helped well over a thousand designers through my consultancy, as a lecturer at Central Saint Martins and through my programmes and workshops and designers were always asking me how I grew my business.
So after four years endless research, speaking to hundreds of designers who were all making the same mistakes, in 2021 I founded FASHION ENTREPRENEURS ACADEMY.
Fashion Entrepreneurs Academy includes proven methodologies, an exclusive Launch Matrix, live Accelerator calls, video training, community support, and a fashion week platform to transform ARTISANAL DESIGNERS to HIGH PROFILE DESIGNER BRANDS growing and scaling a PROFITABLE business!
Ready... Set! ... CLICK !
Design a bespoke LAUNCH MAP that INSPIRES people to talk about your brand long into the future.
Most designers don’t have any sales systems or marketing strategies to capitalise on their launch investment and without a strategic roadmap that includes these you are just floating from pillar to post with no direction.
So here you design a bespoke launch roadmap, specifically for YOUR products price and market on any budget or location, that INSPIRES the press to write about it and your ideal customer to buy.
Whether through on-line events, intimate local events, trade shows, trunk show, fashion shows, video presentations, digital imagery or physical shows you will map out a MOMENTOUS launch that best fits your UNIQUE business, a buyer and media list to invite and bring on sponsors to help save on costs. This consists of three steps:
Industry insider secrets to CAPTIVATE premium customers who appreciate and will pay more for your exclusive, artisanal or alternate pieces.
Most designers waste time and money presenting collections to the WRONG people but without the right customers to buy your products you have no business.
So here I help you build a launch runway to ramp up excitement for your launch and CAPTIVATE the perfect customers.
Whether through SOCIAL MEDIA or CELEBRITY appearances you could soon be making sales and growing your business. And, whether you design BESPOKE pieces, HANDMADE products, alternative materials, UPCYCLED, recycled, accessories, couture, sportswear, womenswear, childrenswear, menswear, made in a factory or small batches in makers homes you will soon be increasing your prices and scaling your business.
The latest approach to AMPLIFY your reach so that press and buyers are actually calling YOU!
An editorial in a respected magazine can elevate your brand’s presence and expand your audience quite dramatically so with this exclusive toolkit and TEMPLATES you will soon be engaging with press and influencers, saving thousands in agency fees.
You’ll be using the latest OMNI-CHANNEL approach to amplify OFF-LINE press activities through SOCIAL MEDIA efforts and vica versa.
My methods got my brand featured in loads of magazines such as IN STYLE, MARIE CLAIRE, WOMENS WEAR DAILY, VOGUE, … etc. which directly resulted in celebrity and even BRITISH ROYAL clients.
... and more recently many publications including VOGUE have been reaching out to Fashion Entrepreneurs Academy designers for inclusion in their magazines.
"I had no idea where to find editors and journalists and Jane helped me to draft a PRESS RELEASE ... If it wasn't for Jane I would not be in London FASHION WEEK!"
"It is super amazing to get a chance like that for London FASHION WEEK... learning WHAT TO SAY, how are you PRESENTING it, what do you need in terms of STYLING, cards, LOOK BOOKS.... it was a huge learning experience and I really enjoyed it"
"Other students trying Jane's methods are SUCCESSFUL, featured in magazines, doing pop-ups and I am so glad to see their success as well."
These calls are invaluable to your business growth.
We are going to meet up on 9 zoom calls where you'll receive training and tailored support to ensure you have an impactful launch that leads to sales.
These calls will be recorded and made available for 24/7 access.
Use this exclusive BESPOKE LAUNCH MATRIX to design your roadmap to a successful launch.
You will create a launch plan specifically for your budget, product and location taking into account all other business activities such as manufacturing and sales schedules.
Within just the first 30 days you will have a launch roadmap to satisfy customer expectations and ELEVATE YOUR BRAND so that it stands out above competitors and fast fashion!
This process helps you to magnetise and create your own DIRECTORY OF MEDIA & PREMIUM CUSTOMERS BEFORE you’ve even created anything.
Most designers don't know how to reach the RIGHT customers who will appreciate and pay more for their products so they end up wasting time and money presenting collections to the wrong people.
Your premium audience of media and buyers will ensure you get the right guests attending your launch.
Your launch will be bigger and better, leading to more recognition and MORE SALES with a smaller budget if you can get some aligned sponsors on board.
So, THE DESIGNER SPONSORSHIP NAVIGATOR will help you to create your own bespoke sponsorship package that inspire aligned brands to partner with you.
INFLUENTIAL imagery and story are essential for marketing whether that's for social media, brochures, posters, websites or media kits.
So you will create inspiring imagery using a variety of methods to GRAB THE ATTENTION OF THE FASHION PRESS, influencers and your most perfect customers.
You will also craft a launch narrative that resonates with your ideal customer fostering lasting CONNECTIONS AND ENGAGEMENT that people are talking about long after the launch.
Create a content calendar for a BUZZWORTHY runway that ramps up excitement for the launch!
It's not about building a huge audience. Its about building the RIGHT AUDIENCE and you will receive a process that's designed specifically to create CAPTIVATING content that attracts your most perfect customers.
This process ELEVATES ARTISANAL BRANDS by promoting your handmade, small batch or alternate material designs in a way that attracts potential customers.
You could soon be reaching customers who no longer compare your products to fast fashion and are FINALLY willing to pay more for them.
This is where you start to LEVERAGE YOUR ARTISANALTALENT into a SCALABLE business!
You will have access to a comprehensive toolkit of customisable PR TEMPLATES that will empower you to articulate your brand's message powerfully and professionally, CAPTIVATING THE FASHION PRESS & influencers so they will be more likely to feature your brand, potentially reaching thousands of the right customers.
An editorial in a respected magazine can significantly RAISE YOUR PROFILE so you are going to get the same process that enabled my designs to be featured in many editorials, incorporating social media activities to FUEL YOUR RESULTS.
TOP DESIGNER SECRETS to get your designs in magazines, worn by CELEBRITIES or on the red carpet.
An endorsement from a celebrity can elevate the profile of your brand like nothing else and you will receive my favourite strategies to help you achieve that.
This approach not only allowed my designs to be worn by celebrities but also enabled me to attract them as PAYING CUSTOMERS placing HUGE orders!
A 10 STEP STRATEGIC SALES SYSTEM to transform the way you approach selling so that you are effectively making sales to happy customers who will return again and again buying at prices that give you the PROFIT you need to flourish and that your business needs to SCALE.
Presentation of your collection (between 4 to 15 pieces) in FEBRUARY or SEPTEMBER 2025 during LONDON FASHION WEEK in central London.
PR OUTREACH: Event specific PR to promote your participation.
Models, Hair & Make-up.
Display table for accessory designers.
AFTER PARTY to connect with press, buyers and consumers.
Two guest invites.
Digital Showroom: 3 months inclusion in JANE.Magazine digital showroom.
Monthly PR outreach: 3 months PR outreach to international buyers and press.
Two show specific LIVE COACHING & MENTORING calls.
One-to-One students pay up to £10,000 a year for this but to reach more students I introduced an intimate group format where I am able to offer the same level of support to designers all over the planet for a small fraction of the investment .... and what we've found is that a group can often be more beneficial because other people ask questions or prompt discussions you might never think of! This is the MOST inexpensive way to reach PREMIUM customers that you will find.
12 X MONTHLY PAYMENTS - £948 TOTAL
FOUR MONTHLY PAYMENTS - £3,000 TOTAL
Presentation of your collection or brand in FEBRUARY or SEPTEMBER 2025 during LONDON FASHION WEEK in central London.
PR Support: Event specific PR to promote your participation.
Models, Hair & Make-up.
Display table for accessory designers.
AFTER PARTY to connect with press, buyers and consumers.
Two guest invites.
Digital Showroom: 3 months inclusion in JANE.Magazine digital showroom.
Monthly PR outreach: 3 months PR outreach to international buyers and press.
Two show specific LIVE COACHING & MENTORING calls.
I want everyone that comes into FASHION ENTREPRENEUR ACADEMY'S FASHION LAUNCH CATALYST group coaching programme to get a return on your investment so I have added a no brainer DOUBLE DIP GUARANTEE...
FIRST DIP: If within your first 30 DAYS of doing the work and attending the coaching calls you don't have a tailored roadmap or a bespoke buyer and media list then I will refund 100% of your investment into the Fashion Launch Accelerator group coaching programme.
SECOND DIP: If you stay with us and within 120 DAYS of doing the work and attending the coaching calls you haven't executed a launch event then I will continue coaching you in the Fashion Launch Catalyst FOR FREE until you do!
But full disclosure... You have to show me you went through the training, completed workbooks & assessments and attended the coaching calls (or attended at least 50% of the live calls and watched replays of the others) ..... And the reason is simple....nothing works unless you use it!
*nb This guarantee only applies to the group programme. VIP PACKAGES have a 14 day (2 weeks) cancellation period of any portion not already received if requested at least 21 days (3 weeks) prior to any event date.
WHEN YOU ENROL IN THE FASHION LAUNCH ACCELERATOR NOW YOU WILL ALSO RECEIVE THESE THREE GREAT BONUSES.
This is just you and I rolling our sleeves up for 60 minutes to focus on your launch.
Together we will map out a bespoke launch roadmap for your first or next collection launch!
This includes a pre-call assessment and post call check-in.
Members Only Facebook Group For Community Support.
Each month you will be requested to complete a questionnaire for a performance assessment.
Unique methodologies to help create a unique brand that's ready to launch!
TRAINING 1: Memorable BRAND Bootcamp.🧚♂️
TRAINING 2: Magnetic AUDIENCE Building 🧲
TRAINING 3: MANUFACTURE Innovative Designs💃🏻
TRAINING 4: Mesmerise Press & Buyers with your LAUNCH🚀
Even if you have ZERO drawing skills this pack of templates will make communicating your design ideas like child splay!
This mini programme will help designers with no formal design training, or anyone who wants a refresher, to research create a moodboard, experiment with fabrics, develop their ideas and illustrate them EASILY!
With a focus on small quantities this has a manufacturers, fabric trade fairs, sustainable fabric & trim suppliers, fabric suppliers (many with small minimums), deadstock fabric ... and more.
Have a pressing question you need answered before enrolling in the FASHION LAUNCH CATALYST? ...... Below is a list of the most common questions I've been asked. If for some reason you don't see your question, just email [email protected] so I can assist you.
The FASHION LAUNCH CATALYST programme in Fashion Entrepreneurs Academy was created for designers at any stage of businesss, whether your collection is ready or not.
I help you attract the right audience even before you've created anything.
Then when your collection is ready to launch you ramp up that attration phase to get even more of the right people to attend your launch.
Due to the nature of the three phases which you'll cycle through over and over again this has been designed for independent designers at any stage of business.
Fashion Entrepreneurs Academy was specifically crafted for independent Fashion Designers to help them engage with and attract press & the RIGHT customers so that they can sell more products and build a profitable business.
What makes this programme different than any course you've taken is that it has an exclusive launch adventure process with each tailored launch journey broken down into three cyclical areas of re-launching your business over and over again with the most appropriate launch adventure that will take you to each next revenue level.
The FASHION LAUNCH CATALYST programme in Fashion Entrepreneurs Academy was created for artisanal designers who are making any sort of innovative, unique, alternative or handcrafted products whether small batch production or one-off bespoke.
I help you attract the right audience for your particular business model even before you've created anything.
If you have any questions email [email protected] and I will be happy to respond.
A tiny following isn't a problem. You can start with a list of zero because I will show you exactly how to expand your reach.
I built my business with zero social media so I can help you attract customers with AND without social media.
If you're asking "how will I find the time to do all this?"....i
.. Well, you will soon realise the this programme is actually the remedy for to overwhelm.
The FASHION LAUNCH ACCELERATOR in Fashion Entrepreneurs Academy is structured in three phases consisting of 9 modules.
Learning is not "knowing" and to achieve mastery you will need to implement what you learn. Therefore each module will be delivered live over a six month period so that you have plenty of time to put what you are leaning into action ... and on the calls I also help you with any other immediate problems you are facing at any stage of your business.
The truth is that the only way to feel "ready" is to actually get started. To take action. FEA helps you take that first messy action with a supportive methodology and community to help you get over that initial messy start and to reach the In Demand Fashion CEO role in your business as soon as possible!
If you don't yet have a collection ready or if you are still making samples the first thing we will do is start building your audience so that you can continue to work on that while you are also creating your collection....
... so that when the collection is ready you have an audience to launch to!... Without building an audience before your samples are ready you are just going to waste your time and money with no audience to see them!!
You can do this on your own. It will just be slower . In the programme I help my students bring on your launch team quickly, easily and affordably.
Fashion Entrepreneurs Academy was created for independent designers whether or not you can draw or have been to fashion school.
So, yes, if you have not been to fashion school this is 100% for you.
In fact fashion design degrees don't teach the vital marketing, communication, launching or other fashion CEO skills that you need. They only teach one element - design!
...and to be the boss of your own fashion design business you need so much more.... which you'll find inside Fashion Entrepreneurs Academy.
Upon completing your order, you will receive an email introduction and your link to the private community.
The Fashion Launch Catalyst in Fashion entrepreneurs Academy is a group coaching and mentoring programme and we will meet over 9 calls on zoom spaced out over a 6 month period so that you have time to implement what you learn and come to the next training call armed with questions for coaching and debriefing.
Shortly after joining you will receive log-in details to a training portal which provides INSTANT 24/7 access to video replays of the live training, coaching, tools, templates and other bonus trainings and materials.
As a Member of Fashion Entrepreneurs Academy, I want you to know "I've got your back!". You have FOUR unique ways to get the support and feedback you need!
#1. The Private (Members-Only) Facebook Group: This is your community. This is your chance to ask questions and get feedback about the work you are doing in your fashion business.
#2. In the Portal. You can comment in the comments box which you find under each training video in your training portal while it's still fresh in your mind and I will respond there.
#3. Your LIVE Group Coaching Calls: As a new member, you'll also receive LIVE group Coaching Calls with me and the other Members. Any questions or clarifications you need can be directed to me LIVE on our calls!
#4. My Personal Support: Any "technical" issues about your membership (login, billing, etc.) can be addressed immediately by myself at any time! Email: [email protected]
""Jane's programme has been very helpful . The most useful parts were Audience building, Finding a high quality manufacturer, Drafting a press release Finding journalists and editors. ... and if it wasn't for Jane I would not be in LONDON FASHION WEEK!""
"Fashion Entrepreneurs Academy gave me a kickstart with a clear direction and structure. You can customise the way you want to run your business and I learned what is already working in the fashion business and new ideas. The value is beyond your imagination. Jane is the person to guide you if you are looking for a mentor or coach who has experience. You can totally trust her. "
"Fashion Entrepreneurs Academy has helped me to think about aspects like manufacturing and to change my mindset. Jane has been a really good resource in terms of linking us to manufacturers, suppliers and she also gave me a good guideline as to what kind of price we might want to pay someone i.e. someone was getting ripped off and she was like “Hey I think that’s too much”. "
"My biggest struggle before joining Fashion Entrepreneurs Academy was taking risks and hiring help. Jane really pushed me to see the value of my time and the possibility of increasing productivity and profit by hiring out work. Now I am preparing for the launch of a new product and interviewing for studio and marketing assistants. The process of getting a product made filled a huge knowledge gap and I also found the module about money, and the conversations with other students about how to budget and finance their launch was refreshingly realistic."
"I was a little bit all over the place and I didn't really know where I wanted to go with my business. After going through Fashion Entrepreneurs Academy I’ve gone from selling face-masks to friends and family and just making things for the sake of it to having a proper launch plan. I've now got loads of design ideas and resources. ....And the 1:1 weekly coaching was really useful because I got to discuss my plan and struggles.... I feel like I found myself while doing it! I've really enjoyed every minute of it!”"
"I found the weekly coaching so helpful. It was incredible to have my opinions matter and my questions be taken very seriously. The depth in which Jane was able to answer every question was phenomenal. I never expected so much information. Jane was incredibly helpful and so encouraging in every aspect of the course. I would not have a few pieces already in stock if Jane hadn’t have told me I could do it. "
"It felt unreal. It was super amazing to get a chance like that…. It was very cool to have my own collection in London… learning what to say, how to present, styling, look books and I really enjoyed it."
"Before Fashion Entrepreneurs Academy I was selling directly to customers and it wasn’t really enough to sustain myself. Now with the knowledge Jane gave me I'm able to tap into the wholesale side of business. I gained a lot of knowledge about exporting and different things I hadn’t considered. This is so great. You have no idea. I now see a wealth of life in lots of little stores."
"...Before the course I felt I couldn't do anything in fashion but it was always my dream. It's about taking baby steps. I now feel powerful and that I can reach my goals ....With Janes personal coaching I felt I was understood and there is somebody who wants to really help me reach my vision... I discovered my superpower and how to use it to build my fashion brand...."
"Jane gave me clarity especially around positioning and pricing which I was struggling with! Now I can confidently move forward. I am so pleased with my progress all thanks to Janes’ encouragement. Because of the steps learned in FEA I am now in discussions with a sample machinist discussing my first collection which is a huge step towards making my business a reality. Jane is a very generous teacher. She gives you what you expect and even more. Encouragement from other members of the group was helpful. And the contacts."
I've worked hands-on in all areas of fashion business and was especially passionate about my fashion collection LAUNCHES.
It was thanks to a showcase launch event that, even while just starting out, I was invited by the BRITISH FASHION COUNCIL to meet DIANA PRINCESS OF WALES and, as the first European designer to use digital printing in high end fashion, was nominated for SCOTTISH DESIGNER OF THE YEAR by judges including British Vogue and Hilary Alexander.
I was able to grow my business because I learned how to promote my brand through exciting SHOWCASE LAUNCHES which is why I am so passionate about helping emerging indie designers present their collections with impactful SHOWCASE LAUNCHES and create HUGE recognition for their brand.
So as you step onto the entrepreneurial roller-coaster I'll be by your side with a helping hand to support you through your launch challenges and celebrate your achievements!!
Ready... Set! ... CLICK !I build from that wealth of experience to help independent fashion designers launch collections with HUGE IMPACT so you can attract fashion press & high paying clients who are ready to invest in your products!
"Jane's programme has been very helpful. The most useful parts were audience building, finding a high quality manufacturer, drafting a press release and finding journalists & editors. If it wasn't for Jane I would not be showing during LONDON FASHION WEEK"
Tiffany Lui, Founder of Tiffany Noyama
"It felt unreal. It was super amazing to get a chance like that…. It was very cool to have my own collection in London… learning what to say, how to present, styling, look books and I really enjoyed it".
Lotte Van Stijn, Founder of her eponymous brand.
“I found the coaching so helpful and it was incredible to have my questions taken very seriously. The depth to which Jane was able to answer every question was phenomenal. I never expected so much! She was so helpful in every aspect and I would not have a few pieces already in stock if Jane hadn’t told me I could do it”.
Bayla Lewis, Founder of Buzz & Luna
“I was a little bit all over the place and after going through FEA I’ve gone from just making things for the sake of it to having a proper launch plan. I've now got loads of design ideas and resources. The coaching was really useful because I got to discuss my plan and struggles and I feel like I found myself while doing it!
Amy York, Founder of Amy York
“Jane really pushed me to see the possibility of increasing productivity and profit by hiring out work. Now I am preparing for the launch of a new product and interviewing for studio and marketing assistants”. FEA helped me see that with this knowledge you have a real fighting chance.
Vivian Kvitka, Founder of The Viv Goods
“Fashion Entrepreneurs Academy gave me a kickstart with clear direction and structure. You can customise the way you want to run your business and it made a difference not just for myself but also for my customers. This has been a wonderful programme. The value is beyond your imagination”
Tina Aileen, Founder of Tunalien
“Jane has been a really good resource in terms of linking us to manufacturers & suppliers and she also gave me a good guideline as to what kind of price we might want to pay someone. i.e. someone was getting ripped off and she was like “Hey I think that’s too much””
Jen Yuen, Founder of Sobeit.
“Jane gave me clarity around positioning and pricing which I was struggling with. I am so pleased with my progress and because of the steps learned in FEA, am now making my business a reality. Jane is a very generous teacher. She gives you what you expect and even more.”
Caroline Oriokot
Are you ready to launch your collection with HUGE impact and recognition so that sales catapult to a whole new level!
I made all the mistakes so that you don't have to....
... and over three decades fashion business experience Is now bundled In neat little packages on the internet just waiting for YOU!
Take Me To The SECRET 12-Pay!50% Complete
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