In 1996 I started making delicate chiffon dresses, cutting out on the floor of my teeny basement bedroom and grew that business to achieve international stockists; celebrity clients including a member of the British Royal Family; television appearances; catwalk shows at LONDON, TOKYO & PARIS fashion weeks and was a regular designer on the NEW YORK FASHION WEEK OFFICIAL CATWALK SCHEDULE.
My work has been featured in editorials of publications such as VOGUE, MARIE CLAIRE, GLAMOUR, ELLE, COSMOPOLITAN, WWD, etc.
I've helped well over a thousand designers through my consultancy, as a lecturer at Central Saint Martins and through my programmes & workshops and designers were always asking me how I grew my business.
So after thousands of hours endless research and speaking to hundreds of designers, who I noticed were all making the same mistakes, in 2021 I founded FASHION ENTREPRENEURS ACADEMY to transform ARTISANAL DESIGNERS to INFLUENTIAL DESIGNER BRANDS!
Ready... Set! ... CLICK !Design a bespoke LAUNCH MAP that INSPIRES people to talk about your brand long into the future.
Most designers don’t have any SALES SYSTEMS or MARKETING STRATEGIES to capitalise on their launch investment and without these you are just floating from pillar to post with no direction.
I will help you design a BESPOKE LAUNCH ROADMAP with strategic sales & marketing plans specifically for YOUR products price & market on any budget or location, that INSPIRES the press to write about it and your ideal customer to buy.
Whether through on-line events, intimate local events, trade shows, trunk show, fashion shows, video presentations, digital imagery or physical shows you will map out a MOMENTOUS launch that best fits your UNIQUE business, BUYER & MEDIA LISTS to invite to your launch and strategies to reduce costs. This consists of three steps:
Industry insider secrets to CAPTIVATE premium customers who appreciate and will pay more for your exclusive, artisanal or alternate pieces.
Most designers waste time and money presenting collections to the WRONG people but without the right customers to buy your products you have no business.
So here I help you build your PRE-LAUNCH RUNWAY to ramp up excitement for the LAUNCH event and CAPTIVATE the perfect customers.
Whether through SOCIAL MEDIA, Traditional MEDIA, In Person EVENTS or CELEBRITY appearances......Whether you design BESPOKE, HANDMADE, alternative, UPCYCLED, recycled, accessories, tailoring, custom, couture, sportswear, womenswear, childrenswear or menswear ...... and whether they are produced in a factory, small batches in makers homes or one-of-a-kind pieces you will soon be increasing your prices and growing!
The latest approach to AMPLIFY your reach so that the fashion press and high end buyers could actually be calling YOU!
An editorial in a respected magazine can elevate your brand’s presence and expand your audience quite dramatically so with this exclusive toolkit and TEMPLATES you will soon be engaging with press and influencers, saving thousands in agency fees.
You’ll be using the latest OMNI-CHANNEL approach to amplify OFF-LINE press activities through SOCIAL MEDIA efforts and vica versa.
My methods got my brand featured in loads of magazines such as IN STYLE, MARIE CLAIRE, WOMENS WEAR DAILY, VOGUE, ELLE … etc. which directly resulted in CELEBRITY and even BRITISH ROYAL clients.
... and more recently many publications including VOGUE have been reaching out to designers in Fashion Entrepreneurs Academy.
These calls are invaluable to your business growth.
We are going to meet up on 9 zoom calls where you'll receive training and tailored support to ensure you have a bespoke launch and sales roadmap that gets you recognised by the fashion press and high end customers, leading to sales.
These calls will be recorded and made available for 24/7 access.
With the exclusive BESPOKE LAUNCH MATRIX you will create a launch plan specifically for your brand, budget and location, taking into account all other business activities such as manufacturing and sales schedules.
With BRAND AND PRODUCT REVIEWS to ensure you are on the right track, within just the first 30 days you will have a launch roadmap that satisfies customer expectations and ELEVATES YOUR BRAND so it stands out above competitors and fast fashion!
This process helps you to magnetise the right audience and create your own DIRECTORY OF MEDIA & HIGH END CUSTOMERS BEFORE you’ve even created anything.
Most designers don't know how to reach the RIGHT customers who will appreciate and pay more for their products so they end up wasting time and money presenting collections to the wrong people.
Your own directory of HIGH END BUYERS AND MEDIA CONTACTS coupled with engagement strategies will ensure you get the right guests attending your launch.
Your launch will be bigger and better, leading to more recognition and MORE SALES with a smaller budget if you can get some aligned sponsors on board.
So, THE DESIGNER SPONSORSHIP NAVIGATOR will help you to create your own bespoke sponsorship package that inspires aligned brands to partner with you.
INFLUENTIAL imagery and story are essential for marketing whether that's for social media, brochures, posters, websites or media kits.
So you will create inspiring imagery using a variety of methods to GRAB THE ATTENTION OF THE FASHION PRESS, influencers and your most perfect customers.
You will also craft a launch narrative that resonates with your ideal customer fostering lasting CONNECTIONS AND ENGAGEMENT that people are talking about long after the launch.
Create a content calendar for a BUZZWORTHY runway that ramps up excitement for the launch!
It's not about building a huge audience. Its about building the RIGHT AUDIENCE and you will receive a process that's designed specifically to create CAPTIVATING content that attracts your most perfect customers.
This process ELEVATES ARTISANAL BRANDS by promoting your exclusive, bespoke, handmade, small batch or alternate material designs in a way that reaches and attracts customers who appreciate and are willing to pay for your unique products.
You could soon be reaching customers who no longer compare your products to fast fashion and are FINALLY willing to pay more for them.
This is where you start to LEVERAGE YOUR ARTISANAL TALENT into a SCALABLE business!
You will have access to a comprehensive toolkit of customisable PR TEMPLATES that will empower you to articulate your brand's message powerfully and professionally, CAPTIVATING THE FASHION PRESS & influencers so they will be more likely to feature your brand, potentially reaching thousands of the right customers.
An editorial in a respected magazine can significantly RAISE YOUR PROFILE so you are going to get the same process that enabled my designs to be featured in many editorials and incorporate social media activities to FUEL YOUR RESULTS.
TOP DESIGNER SECRETS to get your designs in magazines, worn by CELEBRITIES or on the red carpet.
An endorsement from a celebrity can elevate the profile of your brand like nothing else and you will receive my favourite strategies to help you achieve that.
This approach not only allowed my designs to be WORN BY CELEBRITIES but also enabled me to ATTRACT THEM AS PAYING CUSTOMERS placing HUGE ORDERS!
A 10 STEP STRATEGIC SALES SYSTEM to transform the way you approach selling so that you are effectively making sales to happy customers who will return again and again buying at prices that give you the PROFIT you need to flourish and that your business needs to SCALE.
Presentation of your collection (between 4 to 15 pieces) in FEBRUARY or SEPTEMBER 2025 during LONDON FASHION WEEK in central London.
PR OUTREACH: Event specific PR to promote your participation.
Models, Hair & Make-up.
Display table for accessory designers.
AFTER PARTY to connect with press, buyers and consumers.
Two guest invites.
Digital Showroom: 3 months inclusion in JANE.Magazine digital showroom.
Monthly PR outreach: 3 months PR outreach to international buyers and press.
Two show specific LIVE COACHING & MENTORING calls.
One-to-One students pay up to £10,000 a year for this but to reach more students I introduced an intimate group format where I am able to offer the same level of support to designers all over the planet for a small fraction of the investment .... and what we've found is that a group can often be more beneficial because other people ask questions or prompt discussions you might never think of! This is the MOST inexpensive way to reach PREMIUM customers that you will find.
6 X MONTHLY PAYMENTS - £954 TOTAL
ONE PAYMENT - £954
THREE MONTHLY PAYMENTS - £2,250 TOTAL
BONUS: MEMBER DISCOUNTS on a pattern making and toiling service meticulously co-ordinated by FEA including personalised guidance. [Invaluable]
Presentation of your collection or brand in FEBRUARY or SEPTEMBER 2025 during LONDON FASHION WEEK in central London.
PR Support: Event specific PR to promote your participation.
Models, Hair & Make-up.
Display table for accessory designers.
AFTER PARTY to connect with press, buyers and consumers.
Two guest invites.
Digital Showroom: 3 months inclusion in JANE.Magazine digital showroom.
Monthly PR outreach: 3 months PR outreach to international buyers and press.
Two show specific LIVE GROUP COACHING calls.
I want everyone that comes into FASHION ENTREPRENEUR ACADEMY'S FASHION LAUNCH CATALYST group coaching programme to get a return on your investment so I have added a no brainer DOUBLE DIP GUARANTEE...
FIRST DIP: If within your first 30 DAYS of doing the work and attending the coaching calls you don't have a tailored roadmap or a bespoke buyer and media list then I will refund 100% of your investment into the Fashion Launch Accelerator group coaching programme.
SECOND DIP: If you stay with us and within 120 DAYS of doing the work and attending the coaching calls you haven't executed a launch event then I will continue coaching you in the Fashion Launch Catalyst FOR FREE until you do!
But full disclosure... You have to show me you went through the training, completed workbooks & assessments and attended the coaching calls (or attended at least 50% of the live calls and watched replays of the others) ..... And the reason is simple....nothing works unless you use it!
*nb This guarantee only applies to the group programme. VIP PACKAGES have a 14 day (2 weeks) cancellation period of any portion not already received if requested at least 21 days (3 weeks) prior to any event date.
WHEN YOU ENROL IN THE FASHION LAUNCH CATALYST NOW YOU WILL ALSO RECEIVE THESE THREE GREAT BONUSES.
This is just you and I rolling our sleeves up for 60 minutes to focus on your launch.
Together we will map out a bespoke launch roadmap for your first or next collection launch!
Members Only Facebook Group For Community Support.
Each month you will be requested to complete a questionnaire for a performance assessment.
Unique methodologies to help create a unique brand that's ready to launch!
TRAINING 1: Memorable BRAND Bootcamp.🧚♂️
TRAINING 2: Magnetic AUDIENCE Building 🧲
TRAINING 3: MANUFACTURE Innovative Designs💃🏻
TRAINING 4: Mesmerise Press & Buyers with your LAUNCH🚀
Even if you have ZERO drawing skills this pack of templates will make communicating your design ideas like child splay!
This mini programme will help designers with no formal design training, or anyone who wants a refresher, to research create a moodboard, experiment with fabrics, develop their ideas and illustrate them EASILY!
With a focus on small quantities this has a manufacturers, fabric trade fairs, sustainable fabric & trim suppliers, fabric suppliers (many with small minimums), deadstock fabric ... and more.
Have a pressing question you need answered before enrolling in the FASHION LAUNCH CATALYST? ...... Below is a list of the most common questions I've been asked. If for some reason you don't see your question, just email [email protected] so I can assist you.
The FASHION LAUNCH CATALYST programme in Fashion Entrepreneurs Academy was created for designers at any stage of businesss, whether your collection is ready or not.
I help you attract the right audience even before you've created anything.
Then when your collection is ready to launch you ramp up that attration phase to get even more of the right people to attend your launch.
Due to the nature of the three phases which you'll cycle through over and over again this has been designed for independent designers at any stage of business.
The FASHION LAUNCH CATALYST programme in Fashion Entrepreneurs Academy was created for artisanal designers who are making any sort of innovative, unique, alternative or handcrafted products whether small batch production or one-off bespoke.
I help you attract the right audience for your particular business model even before you've created anything.
If you have any questions email [email protected] and I will be happy to respond.
A tiny following isn't a problem. You can start with a list of zero because I will show you exactly how to expand your reach.
I built my business with zero social media so I can help you attract customers with AND without social media.
If you're asking "how will I find the time to do all this?"....i
.. Well, you will soon realise the this programme is actually the remedy for to overwhelm.
The FASHION LAUNCH ACCELERATOR in Fashion Entrepreneurs Academy is structured in three phases consisting of 9 modules.
Learning is not "knowing" and to achieve mastery you will need to implement what you learn. Therefore each module will be delivered live over a six month period so that you have plenty of time to put what you are leaning into action ... and on the calls I also help you with any other immediate problems you are facing at any stage of your business.
The truth is that the only way to feel "ready" is to actually get started. To take action. FEA helps you take that first messy action with a supportive methodology and community to help you get over that initial messy start and to reach the In Demand Fashion CEO role in your business as soon as possible!
If you don't yet have a collection ready or if you are still making samples the first thing we will do is start building your audience so that you can continue to work on that while you are also creating your collection....
... so that when the collection is ready you have an audience to launch to!... Without building an audience before your samples are ready you are just going to waste your time and money with no audience to see them!!
You can do this on your own. It will just be slower . In the programme I help my students bring on your launch team quickly, easily and affordably.
Fashion Entrepreneurs Academy was created for independent designers whether or not you can draw or have been to fashion school.
So, yes, if you have not been to fashion school this is 100% for you.
In fact fashion design degrees don't teach the vital marketing, communication, launching or other fashion CEO skills that you need. They only teach one element - design!
...and to be the boss of your own fashion design business you need so much more.... which you'll find inside Fashion Entrepreneurs Academy.
Upon completing your order, you will receive an email introduction and your link to the private community.
The Fashion Launch Catalyst is a group coaching and consultancy programme and we will meet over 9 calls on zoom spaced out over a 6 month period so that you have time to implement what you learn and come to the next training call armed with questions for coaching and debriefing.
Shortly after joining you will receive log-in details to a training portal which provides INSTANT 24/7 access to video replays of the live training, coaching, tools, templates and other bonus trainings and materials.
As a Member of Fashion Entrepreneurs Academy, I want you to know "I've got your back!". You have FOUR unique ways to get the support and feedback you need!
#1. The Private (Members-Only) Facebook Group: This is your community. This is your chance to ask questions and get feedback about the work you are doing in your fashion business.
#2. In the Portal. You can comment in the comments box which you find under each training video in your training portal while it's still fresh in your mind and I will respond there.
#3. Your LIVE Group Coaching Calls: As a new member, you'll also receive LIVE group Coaching Calls with me and the other Members. Any questions or clarifications you need can be directed to me LIVE on our calls!
#4. My Personal Support: Any "technical" issues about your membership (login, billing, etc.) can be addressed immediately by myself at any time! Email: [email protected]
I build from that wealth of experience to help independent fashion designers launch collections with HUGE IMPACT so you can attract fashion press & high paying clients who are ready to invest in your products!
Are you ready to create HUGE impact with an aligned sales strategy and attract the RIGHT customers!
The methodologies in FASHION LAUNCH CATALYST are based on my own experiences and I'll be by your side with a helping hand through your launch challenges AND achievements!!
A showcase launch changed the trajectory of my business which is why I am so passionate about how it can help yours.
While just starting out I was invited by the BRITISH FASHION COUNCIL to meet DIANA PRINCESS OF WALES, I received several opportunities to travel internationally as guest designer and as the first European designer to use digital printing in high fashion, was nominated for SCOTTISH DESIGNER OF THE YEAR judged by British Vogue and Hilary Alexander.
So if you are ready to be a CATALYST....
Ready... Set! ... CLICK !50% Complete
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