Sacrificed sleep, health, and weekends crafting work that belongs in a Paris couture show, yet still feel invisible?
YOUR DESIGNS BELONG ON THE WORLD STAGE.
FASHION LAUNCH CATALYST gives artisanal fashion founders proven frameworks to attract discerning clients who value your craft and pay for quality, never confusing it with fast fashion... The same principles that elevated my brand to global fashion weeks, international stores and a former Royal client.
CLAIM YOUR PLACE
Stop Sharing a Show With 20 Other Designers and Being Forgotten by 11pm
If you’re squeezed into a lineup of 20 brands, given five minutes on a crowded runway, and hoping “EXPOSURE” will translate into orders… let’s be honest... It won't.
Most multi-designer shows are entertainment. The audience clap, sip prosecco, grab the goody bag, and by the time the lights are down, your name has DISSOLVED into the blur.
HIGH-END, clients don't buy from brands they vaguely remember. They buy from brands that feel established, credible, prestigious and trusted.
Your first job as a designer isn’t to convince people you’re good. It's to create the perception that your brand is credible and PRESTIGIOUS.
Think of it like a museum exhibit: a painting doesn’t shout ‘I’m important’. Its placement, lighting, and curation make people trust it and want it. That perception is what drives buyers to notice, desire, and ultimately buy your pieces.
The fastest way to create CREDIBILITY is with a showcase launch, making your brand Visible, Irresistible, and Prestigious.
FASHION LAUNCH CATALYST is how you do that. This isn't a course. It's a proven LAUNCH approach shaped by almost four decades inside this industry, running my own label, developing collections, consulting, mentoring designers globally, and seeing exactly what separates the forgettable from the SOUGHT-AFTER.
It's about architecting your launch so that:
-
Your brand feels PRESTIGIOUS and CREDIBLE, before a buyer or client ever sees the price tag.
-
Buyers and press understand your value instantly
-
Buyers stop comparing your prices to fast fashion
-
You stop chasing attention.... They come to You!
You might be thinking...
“Won't Business Strategy Kill My Creativity?”
You don’t lose creativity because you have structure. You lose creativity when you’re stressed, floundering and under financial pressure.
When you don’t know how you’ll sell the collection, everything feels heavier.
When your launch is STREAMLINED and INTENTIONAL, you gain:
-
More time to design
-
More confidence in your pricing
-
More clarity about who you’re creating for
-
More control over how your brand is perceived
Structure doesn’t suffocate creativity... It protects creativity.
BE SEEN BY THE RIGHT CLIENTS AND PRESS
The Industry Is Shifting
There is a GROWING APPETITE for ethically made, high-quality designer clothing.
Consumers are increasingly questioning the mass-market model shaped by brands like Zara and H&M, and don't want to pay £5000 for a French 'luxury' piece produced for £50. They’re looking for craftsmanship, story, integrity, and are willing to invest when they feel trust.
A cultural shift is underway. Independent designers who are serious and strategic are no longer on the sidelines. They are becoming CATALYSTS for a new era of ARTISANAL fashion.
The question is: Will you position yourself as part of that new wave…
or remain one of many hoping someone remembers your name?
If You’re Ready to Be Recognised, Not Just Included
FASHION LAUNCH CATALYST is for designers who:
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Already have a collection (or are close)
-
Refuse to be compared to fast fashion
-
Want to attract high-value clients, buyers and press
-
Are ready to step into credible, prestigious positioning
-
Take your brand seriously
This is where serious designers STOP PLAYING SMALL.
And start launching like the brand they intend to becom, now.
BE SEEN BY THE RIGHT CLIENTS AND PRESS
If You've Ever Felt Invisible, Underpaid, And Undervalued While Pouring Everything Into Your Work, While Your Handcrafted Designs Are Constantly Compared to Fast Fashion, This Is Written Directly To You
-
Your Brand Feels INVISIBLE: You’ve invested thousands to showcase your collection alongside 20 other designers... performing for a ticket-buying crowd there for the spectacle, not to place orders. You believed it would elevate your brand. Instead, your name fades as soon as the lights go down.
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Struggling to STAND OUT & SELL: Posting weekly on instagram, maybe hiring a social media manager, doing pop-ups and shows, and still only a handful of likes. No product enquiries. No press coverage. The affluent customers who would value your craftsmanship don’t even know you exist.
-
You're IGNORED By Press & Buyers: Checking your inbox at breakfast, lunch & before bed ... but emails to press and buyers, even with strong product descriptions, result in silence… So the only person talking about your brand is yourself.
-
Frustrated Watching Less Skilled Designers Get The SPOTLIGHT: After years of building your brand, you watch less skilled designers get MAGAZINE FEATURES, INFLUENCER POSTS & GLOBAL RECOGNITION and deep down you know that your craftsmanship is stronger.
-
Exhausted From being UNDERVALUED : HAND FINISHING UNTIL 3am, sacrificing sleep, health, and family time, yet still feeling underpaid and overlooked.
-
Watching COPYCATS Profit: $300 “custom” gowns made in China sell faster than your $5,000 handcrafted pieces, while buyers don’t understand the difference, and your craft goes unnoticed.
-
CREATIVE Frustration –Surrounded by the same tulle, satin, and flounces… while your sketchbooks overflow with bold, EDITORIAL, COUTURE SILHOUETTES... yet you hesitate to pivot, knowing it will take vision, time, and courage to scale beyond the work you currently produce.
This is a launch and positioning problem.
With the LAUNCH MATRIX and my direct support, you’ll build a bespoke launch and sales strategy designed to put your brand in front of the right people... affluent customers who recognise, value and pay for true craftsmanship.
And you’ll do it without wasting thousands on PR agencies or sales teams that don’t understand your vision.
Your Sketchbooks Are Full. Your Craft Is Exceptional. Now It's Time the Right People Finally Knew It.
You could soon be:
-
Celebrating the moment you ship your first order of products off to DISCERNING CUSTOMERS excitedly waiting to receive them
-
Dressing CELEBRITIES for red carpet events
-
Celebrating your designs being stocked in high-end BOUTIQUES, even internationally
-
Feeing SUCCESSFUL, FULFILLED and in CREATIVE FLOW crafting innovative, timeless products for customers who appreciate their artisanal quality
-
Experiencing a sense of ACCOMPLISHMENT, beyond anything you can imagine when your designs are featured in the media.
-
Enjoying the CROWDS REACTION when your designs are SHARED WITH THE WORLD on international catwalks
-
Gaining recognition as a well-known and HIGHLY REGARDED FASHION DESIGNER
-
Achieving the financial means to SUSTAIN your creative work.
MEET SOME FASHION ENTREPRENEURS ACADEMY DESIGNERS
Hi! It's Jane, Your LAUNCH ARCHITECT
Helping independent artisanal designers PROMOTE, LAUNCH & SELL.
I started making delicate chiffon dresses, cutting out on the floor of my teeny basement bedroom and grew that business to achieve international stockists; celebrity clients including a legendary member of the BRITISH ROYAL FAMILY.
There were television appearances; shows at LONDON FASHION WEEK, Tokyo and Paris fashion weeks and my collections were a regular name on the NEW YORK FASHION WEEK OFFICIAL CATWALK SCHEDULE at Bryant Park.
My work has been featured in editorials of top magazines such as VOGUE, MARIE CLAIRE, GLAMOUR, ELLE, COSMOPOLITAN, WWD, etc. and now I show independent designers how you can achieve press recognition that can lead to exponential results in your business!
Designers were always asking me how I grew my business so after noticing that all these designers were making the same mistakes, in 2021, I founded FASHION ENTREPRENEURS ACADEMY to help transform ARTISANAL DESIGNERS to CATALYST FASHION FOUNDERS, and leading a new wave of designers!
I've helped well over a thousand designers through my consultancy, lecturing at Central Saint Martins and through my programmes & workshops, and consulted for many of London's biggest names in fashion including ROLAND MOURET and ROKSANDA - and now it's time to help you!!
ELEVATE YOUR BRAND TODAY!
FEATURED IN:
WE CAN DO THIS TOGETHER IN JUST
3 SIMPLE STEPS
with Fashion Entrepreneurs Academy's
FASHION LAUNCH CATALYST ©
A Fashion Consultancy & Training Programme For Independent Artisanal Designers Who Want To Reach High-End Customers & Grow Their Business.
-
TAILOR A BESPOKE LAUNCH EVENT THAT ALIGNS WITH YOUR BUSINESS MODEL, BRAND, PRODUCT, PRICE & MARKET WITH AN OPTION TO SHOW AT FASHION WEEK.
-
A PRE-LAUNCH RUNWAY TO CAPTIVATE DISCERNING CUSTOMERS WHO APPRECIATE UNIQUE ARTISANAL DESIGN.
-
TOOLS, TECHNIQUES & TEMPLATES TO AMPLIFY YOUR REACH AND HELP POSITION YOU AS ONE OF THE MOST ASPIRATIONAL DESIGNERS IN YOUR MARKET.
INSPIRE
With the Launch Matrix you will craft a bespoke launch roadmap for an event that INSPIRES people to talk about your brand long into the future.
Most designers don’t have any SALES SYSTEMS or effective MARKETING STRATEGIES to capitalise on their launch investment and without these you are just floating from pillar to post with no actual direction.
With the proprietary Launch Matrix I will help you design a LAUNCH tailored to your unique brand with strategic sales & marketing plans specifically for your products price & market on any budget or location, that INSPIRES the press to write about it and your ideal customer to buy.
You will map out an INSPIRING launch that best fits your UNIQUE business, develop a bespoke BUYER & MEDIA LIST and receive strategies to maximise your investment and reduce launch costs. This consists of 3 steps:
- BESPOKE LAUNCH MATRIX ©
- PRE-LAUNCH CUSTOMER MAGNET ©
- THE DESIGNER SPONSORSHIP NAVIGATOR ©
CAPTIVATE
Industry insider secrets to CAPTIVATE DISCERNING customers who appreciate and will pay more for exclusive, artisanal pieces.
Most designers waste time and money presenting collections to the WRONG people so they struggle to sell.
I help you build a PRE-LAUNCH RUNWAY to ramp up excitement for the LAUNCH and to CAPTIVATE perfect customers.
Whether through SOCIAL or TRADITIONAL MEDIA, EVENTS or CELEBRITY appearances. Whether you design HANDMADE, UPCYCLED, recycled, accessories, tailoring, or BESPOKE one-of-a-kind couture, sportswear, womenswear, kids or menswear
... and whether they are produced in a factory or makers homes you will soon be on your way to increasing your prices and growing your business!
- INFLUENCE THROUGH IMAGERY & STORY
- CAPTIVATING CONTENT PLAYBOOK
- ARTISANAL OUTREACH PROCESS
AMPLIFY
Tools and resources to AMPLIFY your reach so that the fashion press and buyers could even be calling YOU!
An editorial in a respected magazine can elevate your brand’s presence and expand your audience quite dramatically.
So, using the on/off approach to amplify your efforts, this exclusive toolkit and TEMPLATES will help you reach fashion press and influencers, saving thousands in agency fees.
My methods got my brand featured in loads of magazines such as IN STYLE, MARIE CLAIRE, WOMENS WEAR DAILY, VOGUE, ELLE … etc. which directly resulted in CELEBRITY and even BRITISH ROYAL clients.
... and more recently many publications including VOGUE have been reaching out to designers in Fashion Entrepreneurs Academy.
- INNOVATIVE PR & MARKETING TOOLKIT
- THE ART OF CELEBRITY ENDORSEMENT
- TRANSFORM YOUR SELLING APPROACH
Wondering if this will work for you?
This is for independent fashion designers who:
-
Create artisanal, one-of-a-kind, bespoke, couture, custom or tailored or ready-to-wear pieces
-
Produce small batches with CMT or in makers homes
-
Design Womenswear, menswear, childrenswear or accessories (handbags, shoes, jewellery)
-
Design for celebrities or red carpet events
-
Sell on-line through your website, Etsy, Faire or social media
-
Sell in-person from pop-up shops, makers markets, or wholesale through department stores or boutiques
-
Sell direct to consumer
-
Sell wholesale to stores
-
Are ready to make huge sacrifices to up-level your skills
-
Want creative freedom & self-expression – The ability to design without constraint
-
Want your unique talents to be recognised and to leave your mark on the fashion landscape
-
Want to be your own boss and make your own decisions
-
Want the financial means to keep doing what you love, pushing boundaries and expressing your unique vision
This is not for you if:
-
Your business is fast fashion or mass production producing more than 200 pieces per style.
-
You think a great business can be built just on Instagram or googling You Tube videos!
-
You think you can achieve a profitable business without making huge sacrifices.
-
You point fingers at suppliers or complain to your team when faced with a challenge.
-
You already generate over one million dollars or pounds in revenue.
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Don't want to learn business skills and would rather pay someone to do it all for you. (ask about our Concierge Service).
-
You don't care how you become a millionaire, don't value quality or craftsmanship and think fashion looks easy!
ENROL NOW AND YOU COULD RECEIVE:
-
FASHION LAUNCH CATALYST 6 MONTH GROUP COACHING
- Exclusive methodologies, processes, workbooks & customisable templates.
- 9 Modules of Video Training with an entire year access.
- 9 x Live Group Coaching Calls: Training and one-to-one coaching & mentoring in an intimate group environment. These will be spread out over the next 6 months to give you plenty of time to implement, get assessed and see results.
- Call Replays uploaded to your training portal to re-watch at your leisure.
- Community Support in a private members only Facebook group (instant access for 2 years).
- BONUS: 3X Fashion Launch Formula (Phases 1 & 2) Build a unique brand and manufacturing guidance. [Value £500]
- BONUS: Fashion Brand Formula Video Training Programme with unique methodologies to help you with branding, audience building, manufacturing and launching.[Value £397]
- BONUS: Fashion Design For Fashion Entrepreneurs. [Value: £197]
- BONUS: Design Templates for Entrepreneurs with zero illustration skills.
- BONUS: Monthly Performance Assessments. [Invaluable]
- BONUS: My Little Black Book of Manufacturers & Suppliers [Invaluable]
- BONUS: Member Discounts on a pattern making and toiling service meticulously co-ordinated by FEA including personalised guidance. [Invaluable]
+
3 X FASHION LAUNCH FORMULA V2
A to Z of building a fashion business including:
-
Phases 1 & 2: 9 Modules of Video Training dripped out monthly.
- Workbooks & templates.
- Original methodologies with training on:
- Business Model
- Brand Building
- Product Development
- Manufacturing
- Costing & Pricing
- Marketing
+
ONE TO ONE ROADMAP CALL
BONUS: Private One-to-One 60 or 30 minute Consultancy Roadmap Call to map out a bespoke launch roadmap! This includes a pre call assessment and post call check-in. [Value: Up to £999]
+
3 DAY FASHION WEEK SHOWROOM EXPERIENCE IN LONDON
JANE.Magazine exclusive offer for members of Fashion Launch Catalyst.
What’s included:
Event Access & Showroom (hosted by JANE.Magazine):
- Exclusive Central London pop-up/showroom for 3 days (small inventory or pre-order/made to order focus) - 3 days 17 - 21 September 2026
- Dedicated buyer & press hours — private sessions when only accredited buyers and media attend
- Open access periods — time for general consumers to explore, shop, and connect
- Private photography slot — Scheduled time: the space is yours to capture your collection however you like
- Rails, hangers & tables provided for your presentation
- Organised training experience on presenting your brand professionally
Founder Support & Training:
- Live pre-event Launch & Sales Training Session (via Zoom) covering:
- How to present and talk about your collection confidently
- Engaging buyers and press without feeling salesy
- Refining collection presentation, storytelling and strategic pricing.
- Guidance on sales & promotional materials.
- PR and social media strategies to maximise participation
- Useful templates to streamline communication
- Follow-up tactics to convert meetings into results
- On-site guidance each day, including:
- Walkthrough of your setup and positioning in the showroom
- Preparing for buyer conversations and the day ahead
- Facilitating introductions to buyers and press
- Crisis support and quick problem solving
Marketing & PR:
- Top International & national media, buyers, fashion professionals, influencers and consumers invited to attend
- Feature in JANE.Magazine introducing your brand and the event
- Promotion via FEA & JANE.Magazine social media channels
- Inclusion in targeted Facebook Ads
- Email campaigns to 3,000+ industry professionals and consumers
Branding & Visibility:
- Logo and branding opportunities at the showroom and on event invites
- Pre-event guide with tips for maximising your impact
- Access to a curated networking list (buyers/press) to plan meetings
-
and lots more!
CASE STUDY: TIFFANY NOYAMA
"I had no idea where to find editors and journalists and Jane helped me to draft a PRESS RELEASE ... If it wasn't for Jane I would not be in London FASHION WEEK!"
CASE STUDY: LOTTE VAN STIJN
"It is super amazing to get a chance like that for London FASHION WEEK... learning WHAT TO SAY, how are you PRESENTING it, what do you need in terms of STYLING, cards, LOOK BOOKS.... it was a huge learning experience and I really enjoyed it"
CASE STUDY: TINA AILEEN
"Other students trying Jane's methods are SUCCESSFUL, featured in magazines, doing pop-ups and I am so glad to see their success as well."
CASE STUDY: MAGGIE BURNS
"I can really tell that you put in the, the years of experience. This is a real world class and it really was helpful. You know, you didn't just learn it out of the book and your experiences and your wide knowledge of the entire industry is invaluable. I tried different things and nothing just seem to really click. And this is really something that I can get my arms around and, and go with. Now thanks to you, it clarified."
FASHION ENTREPRENEURS ACADEMY AT LONDON FASHION WEEK.
DECADES OF FASHION BUSINESS EXPERIENCE WAITING FOR YOU!
I've already gone through everything you are experiencing and I know that missing just one step could result in the closure of your business...
...But you can avoid this because I've already made the costly mistakes so you don't have to. Decades of my vast wealth of experience are waiting to be passed on to YOU!
To help NAVIGATE the complex often secretive fashion industry the exclusive methodologies, coaching and consultancy in Fashion Entrepreneurs Academy will help you LAUNCH with impact, create a bespoke SALES PLAN and communicate with the FASHION PRESS & PREMIUM customers so that you can increase profits and finally GROW your business how you want!
Ready... Set! ... CLICK !
LET ME SHOW YOU THE METAMORPHOSIS THAT AWAITS YOU INSIDE FASHION ENTREPRENEURS ACADEMY ONCE YOU BECOME A MEMBER
9 X ACCELERATOR CALLS
LIVE ONE-TO-ONE SUPPORT WITH YOUR LAUNCH COACH IN AN INTIMATE GROUP ENVIRONMENT
These calls are invaluable to your business growth.
We are going to meet up on 9 zoom calls where you'll receive training and tailored support to ensure you have a bespoke launch and sales roadmap that gets you recognised by the fashion press and high end customers, leading to sales.
These calls will be recorded and made available for 24/7 access.
You also have access to a private members only community for additional support.
INSPIRE
/īnspīrāre/ breathe life into
Design a bespoke launch that INSPIRES PRESS AND BUYERS to talk about it long into the future.
MODULE 1
BESPOKE LAUNCH MATRIX ©
Our exclusive proprietary LAUNCH MATRIX guides you in creating a customised LAUNCH ROADMAP that's tailored to your brand, budget and location, while seamlessly integrating with your broader business activities including manufacturing and sales schedules.
With BRAND AND PRODUCT REVIEWS to ensure you are on the right track, within just the first 30 days you will have a launch roadmap that satisfies customer expectations and ELEVATES YOUR BRAND so it stands out above competitors and fast fashion!
MODULE 2
PRE-LAUNCH CUSTOMER MAGNET ©
This process helps you to magnetise the right audience and create your own DIRECTORY OF MEDIA & HIGH END CUSTOMERS BEFORE you’ve even created anything.
Most designers don't know how to reach the RIGHT customers who will appreciate and pay more for their products so they end up wasting time and money presenting collections to the wrong people.
Your own directory of HIGH END BUYERS AND MEDIA CONTACTS coupled with engagement strategies will ensure you get the right guests attending your launch.
MODULE 3
THE DESIGNER SPONSORSHIP NAVIGATOR ©
This Sponsorship Navigator will guide you through how to attract sponsorship for Your unique launch event.
Your launch will be bigger and better, leading to more recognition and MORE SALES with a smaller budget if you can get some aligned sponsors on board.
So, I will help you to create a bespoke sponsorship package that inspires aligned brands to partner with you.
CAPTIVATE
/captivō/ To capture / entice, entrap
Industry insider secrets to CAPTIVATE PREMIUM CUSTOMERS who appreciate and will pay more for your exclusive, handcrafted or alternate pieces.
MODULE 4
INFLUENCE THROUGH IMAGERY AND STORY
INFLUENTIAL imagery and story are essential for marketing whether that's for social media, brochures, posters, websites or media kits.
So you will create inspiring imagery using a variety of methods to GRAB THE ATTENTION OF THE FASHION PRESS, influencers and your most perfect customers.
You will also craft a launch narrative that resonates with your ideal customer fostering lasting CONNECTIONS AND ENGAGEMENT that people are talking about long after the launch.
MODULE 5
CAPTIVATING CONTENT PLAYBOOK
Ramp up excitement for the launch with a BUZZWORTHY launch runway!
It's not about building a huge audience. It's about building the RIGHT audience and you'll receive 4 powerful frameworks designed specifically to help you create CAPTIVATING CONTENT to attract your most ideal customers.
MODULE 6
THE ARTISANAL DESIGNERS' MAGNETIC OUTREACH PROCESS
This process ELEVATES ARTISANAL BRANDS by promoting your exclusive, bespoke, handmade, small batch or alternate material designs in a way that reaches and attracts customers who appreciate and are willing to pay for your unique products.
You could soon be reaching customers who no longer compare your products to fast fashion and are FINALLY willing to pay more for them.
This is where you start to LEVERAGE YOUR ARTISANAL TALENT into a SCALABLE business!
AMPLIFY
/Ampliō/ To enhance reputation, power, influence
The latest approach to AMPLIFY YOUR REACH so that press and buyers could even be calling YOU!
MODULE 7
INNOVATIVE PR & MARKETING TOOLKIT
You will have access to a comprehensive toolkit of customisable PR TEMPLATES that will empower you to articulate your brand's message powerfully and professionally, CAPTIVATING THE FASHION PRESS & influencers so they will be more likely to feature your brand, potentially reaching thousands of the right customers.
An editorial in a respected magazine can significantly RAISE YOUR PROFILE so you are going to get the same process that enabled my designs to be featured in many editorials and incorporate social media activities to FUEL YOUR RESULTS.
MODULE 8
THE ART OF CELEBRITY ENDORSEMENT
TOP DESIGNER SECRETS to get your designs in magazines, worn by CELEBRITIES or on the red carpet.
An endorsement from a celebrity can elevate the profile of your brand like nothing else and you will receive my favourite strategies to help you achieve that.
This approach not only allowed my designs to be WORN BY CELEBRITIES but also enabled me to ATTRACT THEM AS PAYING CUSTOMERS placing HUGE ORDERS!
MODULE 9
TRANSFORM YOUR SELLING APPROACH
A 10 STEP STRATEGIC SALES SYSTEM to transform the way you approach selling so that you are effectively making sales to happy customers who will return again and again buying at prices that give you the PROFIT you need to flourish and that your business needs to SCALE.
So, What's your investment to join us in FEA?
Consultancy clients pay up to £20,000 a year for this but to reach more students I introduced an intimate group format where I am able to offer the same level of support to designers all over the planet for a small fraction of the investment . What we've found is that a group can often be more beneficial because other people ask questions or prompt discussions you might never think of! and you still receive some private support with a 1:1 roadmap session. This is the MOST inexpensive way to reach PREMIUM customers that you'll find.
FASHION LAUNCH CATALYST - 6 MONTH GROUP COACHING
$224 USD (X6) £159 GBP (X6)
British Customers Can Change The Currency At Checkout PAY IN FULL TO SAVE £100 OR $194
FASHION LAUNCH CATALYST 6 MONTH GROUP COACHING
- Exclusive methodologies, processes, workbooks & customisable templates.
- 9 Modules of Video Training with an entire year access.
- 9 x Live Group Coaching Calls: Training and one-to-one coaching & mentoring in an intimate group environment. These will be spread out over the next 6 months to give you plenty of time to implement, get assessed and see results.
- Call Replays uploaded to your training portal to re-watch at your leisure.
- Community Support in a private members only Facebook group (instant access for 2 years).
- BONUS: 3X Fashion Launch Formula (Phases 1 & 2) Build a unique brand and manufacturing guidance. [Value £500]
- BONUS: Fashion Brand Formula Video Training Programme with unique methodologies to help you with branding, audience building, manufacturing and launching.[Value £397]
- BONUS: Fashion Design For Fashion Entrepreneurs. [Value: £197]
- BONUS: Design Templates for Entrepreneurs with zero illustration skills.
- BONUS: Monthly Performance Assessments. [Invaluable]
- BONUS: My Little Black Book of Manufacturers & Suppliers [Value: Invaluable]
- BONUS: Member Discounts on a pattern making and toiling service meticulously co-ordinated by FEA including personalised guidance. [Invaluable]
+
3 X FASHION LAUNCH FORMULA V2
A to Z of building a fashion business including:
- Phases 1 & 2: 6 Modules of Video Training dripped out monthly.
- Workbooks & templates.
- Original methodologies with training on:
- Business Model
- Brand Building
- Product Development
- Manufacturing
- Costing & Pricing
- Marketing
+
ONE TO ONE ROADMAP CALL
BONUS: Private One-to-One 30 minute Consultancy Roadmap Call to map out a bespoke launch roadmap! This includes a pre call assessment and post call check-in. [Value: £500]
FASHION LAUNCH CATALYST + FASHION WEEK SHOWROOM IN LONDON
$558 USD (x6) £409 GBP (X6)
FLC Programme: $224 or £159 × 6. Showroom: £250 × 6. - PAY IN FULL TO SAVE £100 OR $194
FASHION LAUNCH CATALYST 6 MONTH GROUP COACHING
- Exclusive methodologies, processes, workbooks & customisable templates.
- 9 Modules of Video Training with an entire year access.
- 9 x Live Group Coaching Calls: Training and one-to-one coaching & mentoring in an intimate group environment. These will be spread out over the next 6 months to give you plenty of time to implement, get assessed and see results.
- Call Replays uploaded to your training portal to re-watch at your leisure.
- Community Support in a private members only Facebook group (instant access for 2 years).
- BONUS: 3X Fashion Launch Formula (Phases 1 & 2) Build a unique brand and manufacturing guidance. [Value £500]
- BONUS: Fashion Brand Formula Video Training Programme with unique methodologies to help you with branding, audience building, manufacturing and launching.[Value £397]
- BONUS: Fashion Design For Fashion Entrepreneurs. [Value: £197]
- BONUS: Design Templates for Entrepreneurs with zero illustration skills.
- BONUS: Monthly Performance Assessments. [Invaluable]
- BONUS: My Little Black Book of Manufacturers & Suppliers [Invaluable]
- BONUS: Member Discounts on a pattern making and toiling service meticulously co-ordinated by FEA including personalised guidance. [Invaluable]
+
3 X FASHION LAUNCH FORMULA V2
A to Z of building a fashion business including:
-
Phases 1 & 2: 9 Modules of Video Training dripped out monthly.
- Workbooks & templates.
- Original methodologies with training on:
- Business Model
- Brand Building
- Product Development
- Manufacturing
- Costing & Pricing
- Marketing
+
ONE TO ONE ROADMAP CALL
BONUS: Private One-to-One 60 minute Consultancy Roadmap Call to map out a bespoke launch roadmap! This includes a pre call assessment and post call check-in. [Value: £999]
+
3 DAY FASHION WEEK SHOWROOM EXPERIENCE IN LONDON
JANE.Magazine exclusive offer for members of Fashion Launch Catalyst.
What’s included:
Event Access & Showroom (hosted by JANE.Magazine):
- Exclusive Central London pop-up/showroom for 3 days (small inventory or pre-order/made to order focus) - 3 days 17 - 21 September 2026
- Dedicated buyer & press hours — private sessions when only accredited buyers and media attend
- Open access periods — time for general consumers to explore, shop, and connect
- Private photography slot — Scheduled time: the space is yours to capture your collection however you like
- Rails, hangers & tables provided for your presentation
- Organised training experience on presenting your brand professionally
Founder Support & Training:
- Live pre-event Launch & Sales Training Session (via Zoom) covering:
- How to present and talk about your collection confidently
- Engaging buyers and press without feeling salesy
- Refining collection presentation, storytelling and strategic pricing.
- Guidance on sales & promotional materials.
- PR and social media strategies to maximise participation
- Useful templates to streamline communication
- Follow-up tactics to convert meetings into results
- On-site guidance each day, including:
- Walkthrough of your setup and positioning in the showroom
- Preparing for buyer conversations and the day ahead
- Facilitating introductions to buyers and press
- Crisis support and quick problem solving
Marketing & PR:
- Top International & national media, buyers, fashion professionals, influencers and consumers invited to attend
- Feature in JANE.Magazine introducing your brand and the event
- Promotion via FEA & JANE.Magazine social media channels
- Inclusion in targeted Facebook Ads
- Email campaigns to 3,000+ industry professionals and consumers
Branding & Visibility:
- Logo and branding opportunities at the showroom and on event invites
- Pre-event guide with tips for maximising your impact
- Access to a curated networking list (buyers/press) to plan meetings
DOUBLE DIP Guarantee*
I want everyone that comes into FASHION ENTREPRENEUR ACADEMY'S FASHION LAUNCH CATALYST group coaching programme to get a return on your investment so I have added a no brainer DOUBLE DIP GUARANTEE...
FIRST DIP: If within your first 30 DAYS of doing the work and attending the coaching calls you don't have a tailored roadmap or a bespoke buyer and media list then I will refund 100% of your investment into the Fashion Launch Accelerator group coaching programme.
SECOND DIP: If you stay with us and within 120 DAYS of doing the work and attending the coaching calls you haven't executed a launch then I will continue coaching you in the Fashion Launch Catalyst FOR FREE until you do!
Full disclosure: To qualify you need to show me you engaged with the programme, completed workbooks & assessments and attended at least 50% of the live calls (and watched replays of the other 50%) ..... Nothing works unless you use it!
NB: This guarantee applies only to the group programme.
VIP Mentorship Offers have a 14-day cancellation period for any portion not yet received, if requested at least 7 days before a booked coaching session.
The Fashion Week Showcase has separate terms, shown at checkout.
BONUSES
WHEN YOU ENROL IN THE FASHION LAUNCH CATALYST NOW YOU WILL ALSO RECEIVE THESE THREE GREAT BONUSES.
BONUS
PRIVATE ONE TO ONE CONSULTANCY ROADMAP CALL [Value: Up to £999]
All members receive a 20–30 minute roadmap session to keep your launch on track and make sure you’re implementing the strategy effectively.
A premium 60-minute session is available exclusively to Fashion Week Showcase participants.
In this session, it’s just you and me, rolling up our sleeves to map out a bespoke launch roadmap for your first or next collection — completely tailored to your brand, product, and ideal customers.
BONUS
MONTHLY PERFORMANCE ASSESSMENTS [Invaluable]
Each month you will be requested to complete a questionnaire for a performance assessment.
BONUS
FASHION BRAND FORMULA [Value: £397]
Unique methodologies to help create a unique brand that's ready to launch!
TRAINING 1: Memorable BRAND Bootcamp.🧚♂️
TRAINING 2: Magnetic AUDIENCE Building 🧲
TRAINING 3: MANUFACTURE Innovative Designs💃🏻
TRAINING 4: Mesmerise Press & Buyers with your LAUNCH🚀
BONUS
PACK OF DESIGN TEMPLATES FOR FASHION ENTREPRENEURS [£197]
Even if you have ZERO drawing skills this pack of templates will make communicating your design ideas like child splay!
BONUS
3X FASHION LAUNCH FORMULA (PHASES 1 & 2) [£500]
MANIFEST: think like a true entrepreneur and build a powerful brand ready for growth
INNOVATE: Sharpen your collection’s appeal and profitability, source the right fabrics, and master manufacturing to protect your margins.
BONUS
MY LITTLE BLACK BOOK OF MANUFACTURERS & SUPPLIERS [INVALUABLE]
With a focus on small quantities this has a manufacturers, fabric trade fairs, sustainable fabric & trim suppliers, fabric suppliers (many with small minimums), deadstock fabric ... and more.
GOT QUESTIONS? HERE ARE SOME OF YOUR MOST POPULAR QUESTIONS ANSWERED:
Have a pressing question you need answered before enrolling in the FASHION LAUNCH CATALYST? ...... Below is a list of the most common questions I've been asked. If for some reason you don't see your question, just email [email protected] so I can assist you.
The FASHION LAUNCH CATALYST programme in Fashion Entrepreneurs Academy was created for designers at any stage of businesss, whether your collection is ready or not.
I help you attract the right audience even before you've created anything.
Then when your collection is ready to launch you ramp up that attration phase to get even more of the right people to attend your launch.
Due to the nature of the three phases which you'll cycle through over and over again this has been designed for independent designers at any stage of business.
Fashion Entrepreneurs Academy was specifically crafted for independent Fashion Designers to help you sell more products and build a profitable business without losing your unique artisanal quality.
What makes this programme different than any course you might have taken is that it has an exclusive launch matrix to identify the most appropriate launch style and sales plan for your specific brand. This helps you plan a bespoke launch that considers your manufacturing timeline, product, price, goals, etc. tol take you to your next revenue level.
Students receive brand and design reviews to make sure that these are aligned and maximising powerful results.
They also receive access to or contacts for photographers, stylists, manufacturers, retailers, trade fairs, fabric suppliers, introductions to new pop-up shops or other opportunities that become available.... and so much more
It is not a course. It is an interactive learning and implementation experience with a consultancy aspect. You receive lots of one-to-one support on small group coaching calls and currently you also receive a private consultancy call.
The FASHION LAUNCH CATALYST programme in Fashion Entrepreneurs Academy was created for artisanal designers who are making any sort of innovative, unique, alternative or handcrafted products whether small batch production or one-off bespoke.
I help you attract the right audience for your particular business model even before you've created anything.
If you have any questions email [email protected] and I will be happy to respond.
A tiny following isn't a problem. You can start with a list of zero because I will show you exactly how to expand your reach.
I built my business with zero social media so I can help you attract customers with AND without social media.
If you're asking "how will I find the time to do all this?"....i
.. Well, you will soon realise the this programme is actually the remedy for to overwhelm.
The FASHION LAUNCH ACCELERATOR in Fashion Entrepreneurs Academy is structured in three phases consisting of 9 modules.
Learning is not "knowing" and to achieve mastery you will need to implement what you learn. Therefore each module will be delivered live over a six month period so that you have plenty of time to put what you are leaning into action ... and on the calls I also help you with any other immediate problems you are facing at any stage of your business.
The truth is that the only way to feel "ready" is to actually get started. To take action. FEA helps you take that first messy action with a supportive methodology and community to help you get over that initial messy start and to reach the In Demand Fashion CEO role in your business as soon as possible!
If you don't yet have a collection ready or if you are still making samples the first thing we will do is start building your audience so that you can continue to work on that while you are also creating your collection....
... so that when the collection is ready you have an audience to launch to!... Without building an audience before your samples are ready you are just going to waste your time and money with no audience to see them!!
You can do this on your own. It will just be slower . In the programme I help my students bring on your launch team quickly, easily and affordably.
Fashion Entrepreneurs Academy was created for independent designers whether or not you can draw or have been to fashion school.
So, yes, if you have not been to fashion school this is 100% for you.
In fact fashion design degrees don't teach the vital marketing, communication, launching or other fashion CEO skills that you need. They only teach one element - design!
...and to be the boss of your own fashion design business you need so much more.... which you'll find inside Fashion Entrepreneurs Academy.
Upon completing your order, you will receive an email introduction and your link to the private community.
The Fashion Launch Catalyst in Fashion entrepreneurs Academy is a group coaching and consultancy programme and we will meet over 9 calls on zoom spaced out over a 6 month period so that you have time to implement what you learn and come to the next training call armed with questions for coaching and debriefing.
Shortly after joining you will receive log-in details to a training portal which provides INSTANT 24/7 access to video replays of the live training, coaching, tools, templates and other bonus trainings and materials.
As a Member of Fashion Entrepreneurs Academy, I want you to know "I've got your back!". You have FOUR unique ways to get the support and feedback you need!
#1. The Private (Members-Only) Facebook Group: This is your community. This is your chance to ask questions and get feedback about the work you are doing in your fashion business.
#2. In the Portal. You can comment in the comments box which you find under each training video in your training portal while it's still fresh in your mind and I will respond there.
#3. Your LIVE Group Coaching Calls: As a new member, you'll also receive LIVE group Coaching Calls with me and the other Members. Any questions or clarifications you need can be directed to me LIVE on our calls!
#4. My Personal Support: Any "technical" issues about your membership (login, billing, etc.) can be addressed immediately by myself at any time! Email: [email protected]
"If it wasn't for Jane I would not be in LONDON FASHION WEEK!...The most useful part was around audience building, finding the right manufacturer, to find editors and journalists and how to draft a press release.""
"IF IT WASN'T FOR JANE, I WOULDN'T BE IN LONDON FASHION WEEK!"
Tiffany Lui, Founder of Tiffany Noyama
"I have got another referral... In Fashion Entrepreneurs Academy you customise the way you want to run your business. The value is beyond your imagination. Jane is the person to guide you if you are looking for a mentor or coach who has experience. You can totally trust her. "
"I HAVE GOT ANOTHER REFERRAL"
Tina Aileen Founder of Tunalien
"Just got my first ever order on my website. Jane tailored the programme specific to the struggles that fashion entrepreneurs have nowadays. She has been a really good resource in terms of linking us to manufacturers, suppliers and she also gave me a good guideline as to what kind of price we might want to pay. i.e. someone was getting ripped off and she was like “Hey I think that’s too much”. "
"JUST GOT MY FIRST EVER ORDER ON MY WEBSITE"
Jen Yuen, Founder of Sobeit
"Now I am preparing for the launch of a new product... ...and interviewing for studio and marketing assistants. My biggest struggle before joining Fashion Entrepreneurs Academy was taking risks and hiring help. Jane really pushed me to see the value of my time and the possibility of increasing productivity and profit by hiring out work. "
"NOW I AM PREPARING FOR THE LAUNCH OF A NEW PRODUCT"
Vivian Kvitka, Founder of The Viv Goods
"... I'm in Wolf & Badger... I'm going to take part in the Lone Design Club. After going through Fashion Entrepreneurs Academy I’ve gone from selling face-masks to friends and family and just making things for the sake of it to having a proper launch plan. I've now got loads of design ideas and resources. ....And I've really enjoyed every minute of it!”"
"VOGUE HAVE REACHED OUT TO ME"
Amy York, Founder of her eponymous brand.
"... I am overjoyed and unbelievably grateful. Thankyou so much for believing in me.... The depth in which Jane was able to answer every question was phenomenal. I never expected so much information. I would not have a few pieces already in stock if Jane hadn’t have told me I could do it. "
"I EVEN GOT MY FIRST ORDER TODAY"
Bayla Lewis, Founder of Buzz & Luna
"It felt unreal. It was super amazing to get a chance like that…. It was very cool to have my own collection in London… learning what to say, how to present, styling, look books and I really enjoyed it."
"IT FELT UNREAL.... IT WAS SUPER AMAZING"
Lotte Van Stijn, Founder of her eponymous brand.
"Before Fashion Entrepreneurs Academy I was selling directly to customers and it wasn’t really enough to sustain myself. Now with the knowledge Jane gave me I'm able to tap into the wholesale side of business. I gained a lot of knowledge about exporting and different things I hadn’t considered. This is so great. You have no idea. I now see a wealth of life in lots of little stores."
"I NOW SEE A WEALTH OF LIFE IN LOTS OF LITTLE STORES"
Wilhelmina Wells, Founder of Kingdom Pressing
""I was getting 100 to 200 views per post. Now in total it's 30,000 views... ... I've been utilising the strategy that you taught me. A lot of people say they love my stories... I got a monetary sponsor for my catwalk show, 40 brand supporters and media partners."
"BEFORE I WAS GETTING 200 VIEWS... NOW IT'S 30,000 VIEWS
Amanda, Couturier, US
"Jane gave me clarity especially around positioning and pricing which I was struggling with! Because of the steps learned in FEA I am now in discussions with a sample machinist which is a huge step towards making my business a reality. Jane is a very generous teacher. She gives you what you expect and even more. And the contacts."
"JANE GAVE ME CLARITY AROUND POSITIONONG AND PRICING"
Caroline Oriokot, Founder of Amaya Rose.
"I only need 10-12 brides at the right price to hit my $250K goal for the season... ...Fashion Launch Catalyst is structured to offer real help, not just textbook pablum. Maggie, Couturier, US"
"I ONLY NEED 10-12 BRIDES AT THE RIGHT PRICE TO HIT MY $250 GOAL FOR THE SEASON"
Maggie, Couturier, US
"You've really hit the nail on the head ... ... with a tool that in itself has the longevity to be able to help a lot more people than you realise"
"YOU'VE REALLY HIT THE NAIL ON THE HEAD..."
Cora, Couturier, London
"You've really hit the nail on the head ... ... with a tool that in itself has the longevity to be able to help a lot more people than you realise"
"ENERGETICALLY PEOPLE FEEL YOU COME FROM AN AUTHENTIC PLACE"
Audrey, Couturier, Ireland
"IF IT WASN'T FOR JANE I WOULD NOT BE SHOWING DURING LONDON FASHION WEEK"
"Jane's programme has been very helpful. The most useful parts were audience building, drafting a press release, finding journalists & editors and finding a high quality manufacturer. If it wasn't for Jane I would not be showing during LONDON FASHION WEEK"
Tiffany Lui, Founder of Tiffany Noyama
" IT WAS SUPER AMAZING ... LEARNING WHAT TO SAY, HOW TO PRESENT, STYLING LOOK BOOKS...!"
"It felt unreal. It was super amazing to get a chance like that….
It was very cool to have my own collection in London… learning what to say, how to present, styling, look books and I really enjoyed it".
Lotte Van Stijn, Founder of her eponymous brand.
"I EVEN GOT MY FIRST ORDER TODAY!...
“... I am overjoyed and unbelievably grateful. Thankyou so much for believing in me.
The depth to which Jane was able to answer every question was phenomenal. I never expected so much and I would not have a few pieces already in stock if Jane hadn’t told me I could do it”.
Bayla Lewis, Founder of Buzz & Luna
“VOGUE HAVE REACHED OUT TO ME”
“... I'm in Wolf & Badger... I'm going to take part in the Lone Design Club...
After going through FEA I’ve gone from just making things for the sake of it to having a proper launch plan. I've now got loads of design ideas and resources and I feel like I found myself while doing it!"
Amy York, Founder of Amy York
“NOW I AM INTERVIEWING FOR STUDIO AND MARKETING ASSISTANTS"
“Jane really pushed me to see the possibility of increasing productivity and profit by hiring out work. Now I am preparing for the launch of a new product and interviewing for studio and marketing assistants”. FEA helped me see that with this knowledge you have a real fighting chance.
Vivian Kvitka, Founder of The Viv Goods
“I ONLY NEED 10 - 12 BRIDES AT THE RIGHT PRICE TO HIT MY $250K GOAL FOR THE SEASON”
“Fashion Launch Catalyst is structured to offer real help, not just textbook pablum."
Maggie, Couturier, U
“I HAVE GOT ANOTHER REFERRAL”
“Fashion Entrepreneurs Academy gave me a kickstart with clear direction and structure. You can customise the way you want to run your business and it made a difference not just for myself but also for my customers. This has been a wonderful programme. The value is beyond your imagination”
Tina Aileen, Founder of Tunalien
“BEFORE I WAS GETTING 100 TO 200 VIEWS PER POST. NOW IT'S 30,000 VIEWS”
“... I've been utilising the strategy that Jane taught me. A lot of people say they love my stories...
I got a monetary sponsor for my catwalk show, product sponsors, 40 brand supporters and media partners.
Amanda, Couturier, US
“YOU'VE REALLY HIT THE NAIL ON THE HEAD...”
“..... with a tool that in itself has the longevity to be able to help a lot more people than you realise".
Cora, Couturier, London
“JJUST GOT MY FIRST EVER ORDER ON MY WEBSITE”
“Jane has been a really good resource in terms of linking us to manufacturers & suppliers and she also gave me a good guideline as to what kind of price we might want to pay someone. i.e. someone was getting ripped off and she was like “Hey I think that’s too much””
Jen Yuen, Founder of Sobeit.
“ENERGETICALLY PEOPLE FEEL YOU ARE COMING FROM AN AUTHENTIC PLACE.”
Audrey, Couturier, Ireland
“JANE GAVE ME CLARITY AROUND POSITIONING AND PRICING”
“Jane gave me clarity around positioning and pricing which I was struggling with. I am so pleased with my progress and because of the steps learned in FEA, am now making my business a reality. Jane is a very generous teacher. She gives you what you expect and even more.”
Caroline Oriokot
WHAT MEMBERS AND ALUMNI ARE SAYING ABOUT FASHION ENTREPRENEURS ACADEMY
YOU COULD SOON BE SHOWCASING YOUR COLLECTION TO FASHION PRESS & DISCERNING CUSTOMERS
... with SALES SYSTEMS and MARKETING STRATEGIES ready to capitalise on your launch investment.
So, How About It?
Are you ready to become a FASHION CATALYST, an industry change-maker, with an aligned sales strategy built around your handcrafted identity, designed to magnetise clients who don't just buy clothes, they invest in artistry.
Are you ready to stop blending in and start commanding the room.
The training in FASHION LAUNCH CATALYST is based on my own experiences and I'll be by your side with a helping hand through your launch challenges AND achievements!!
A showcase launch changed the trajectory of my business which is why I am so passionate about how it can help yours.
While just starting out, as an award winning designer, I was invited by the BRITISH FASHION COUNCIL to meet DIANA PRINCESS OF WALES. I was a guest designer at several international fashion shows & events and received a nomination for SCOTTISH DESIGNER OF THE YEAR. ... and now it's your turn! What lies await for YOU!
So if you are ready to be a CATALYST....
CLAIM YOUR FORUM OFFER TODAY
