THE DESIGNERS
As a fashion obsessive, in 1996 I started making delicate chiffon dresses from my teeny weeny basement bedroom and grew that business to showing on the OFFICIAL schedule at NEW YORK FASHION WEEK , also LONDON & PARIS fashion weeks.
My fashion collections sold to international stores, were a favourite with celebrity clients including a member of the British Royal Family and featured in publications such as VOGUE, MARIE CLAIRE, GLAMOUR, COSMOPOLITAN, WWD, etc.
I've helped hundreds of fashion designers and most are making the same mistakes. They don't know how to reach the fashion press or buyers or even how to talk to them so that they respond. They want to launch and scale their fashion business but can't seem to reach a wide enough audience to SELL their designs.
I help designers become IN DEMAND FASHION ENTREPRENEURS through unique methodologies to BOOST their brand profile, increase the IMPACT of their collections and reach the RIGHT customers so they can grow a POWERFUL BRAND with competence and ease.
CLICKITY CLICK FOR EARLY BIRD ENROLMENT QUESTIONS? BOOK A PHONE CALL WITH JANE"I had no idea where to find editors and journalists and Jane helped me to draft a PRESS RELEASE ... and if it wasn't for Jane I would not be in LONDON FASHION WEEK!"
"It is super amazing to get a chance like that for LONDON FASHION WEEK... learning WHAT TO SAY, how are you PRESENTING it, what do you need in terms of STYLING, cards, LOOK BOOKS.... it was a huge learning experience and I really enjoyed it"
"Other students trying Jane's methods are SUCCESSFUL, featured in magazines, doing pop-ups and I am so glad to see their success as well."
"Jane's programme has been very helpful . The most useful parts were Audience building, Finding a high quality manufacturer, Drafting a press release Finding journalists and editors. ... and if it wasn't for Jane I would not be in LONDON FASHION WEEK!""
"It felt unreal. It was super amazing to get a chance like that…. It was very cool to have my own collection in London… learning what to say, how to present, styling, look books and I really enjoyed it."
"You can customise the way you want to run your business and I learned what is already working in the fashion business and new ideas. The value is beyond your imagination. Jane is the person to guide you if you are looking for a mentor or coach who has experience. You can totally trust her. "
"Jane has been a really good resource in terms of linking us to manufacturers, suppliers and she also gave me a good guideline as to what kind of price we might want to pay someone i.e. someone was getting ripped off and she was like “Hey I think that’s too much”. "
"Jane really pushed me to see the value of my time and the possibility of increasing productivity and profit by hiring out work. Now I am preparing for the launch of a new product and interviewing for studio and marketing assistants."
"I was a little bit all over the place and I didn't really know where I wanted to go with my business. After going through Fashion Entrepreneurs Academy I’ve gone from selling face-masks to friends and family and just making things for the sake of it to having a proper launch plan. I've now got loads of design ideas and resources. ....And the 1:1 weekly coaching was really useful because I got to discuss my plan and struggles.... I feel like I found myself while doing it! I've really enjoyed every minute of it!”"
"I found the coaching so helpful. It was incredible to have my opinions matter and my questions be taken very seriously. The depth in which Jane was able to answer every question was phenomenal. I never expected so much information. Jane was incredibly helpful and so encouraging in every aspect of the course. I would not have a few pieces already in stock if Jane hadn’t have told me I could do it. "
"Before FEA I was selling directly to customers and it wasn’t really enough to sustain myself. Now with the knowledge Jane gave me I'm able to tap into the wholesale side of business. I gained a lot of knowledge about exporting and different things I hadn’t considered. This is so great. You have no idea. I now see a wealth of life in lots of little stores."
"Jane gave me clarity around positioning and pricing which I was struggling with! Now I can confidently move forward. I am so pleased with my progress all thanks to Janes’ encouragement. Jane is a very generous teacher. She gives you what you expect and even more."
Selling secrets they don’t want you to know! 6 Reasons why your customers are not buying and how to convert your audience into loyal customers of your brand so that they automatically want and can’t resist buying YOUR stuff instead of fast fashion!
How to plan a successful photoshoot of your collection or products. I will help you plan your budget, select the most suitable type of photoshoot for the purpose, map out your theme and location, prepare ahead of the shoot and you will receive a checklist to plan your next shoot with ease.
PR and marketing are essential to gain visibility and become recognised as a leader in your market. You will learn how to get your designs featured in the media while saving thousands in agency costs. With templates & examples to help get you started you'll soon be communicating with press & buyers so they ACTUALLY pay attention!!
ITS TIME!!…. You are now ready to plan and execute a LAUNCH event with an exciting BUZZ. I will help you finalise preparations and styling of your collection and ensure you bring all essentials to the event. You will receive guidance on what is required for a professional presentation to both press and buyers.
Get community support and cheer each other on during the lead up to fashion week
To help communicate with press and buyers and speed up your process
early bird offer
I want everyone who comes into JANE.Magazine's LONDON FASHION WEEK showcase to be happy with their investment therefore I offer a 14 day no questions asked guarantee.
Just email your refund / cancellation request to [email protected] no later than 14 days (2 weeks) after purchase or 14 days (2 weeks) prior to the event whichever is soonest.
After that, except for exceptional circumstances and entirely at our discretion, no refunds will be due because we will already have incurred costs, put considerable work into your brand, assets will have gone to press and your brand is in pre-promotion.
You can however put that investment towards any Fashion Entrepreneurs Academy training programme.
This is my commitment to you.
Unless prior agreed by us and at our discretion payment must be made in full no later than 14 days (2 weeks) prior to the event. Any outstanding payments 14 days (2 weeks) prior to the event will result in your brands' exclusion from the event.
Jane McMillan reserves the right to amend event details in any way that will not affect the overall experience.
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