Bursting with ideas for your fashion brand, but not knowing the steps keeps you in planning mode... dreaming about life as a fashion founder instead of actually building it.
DON'T JUST LAUNCH A COLLECTION. BUILD A FASHION BUSINESS
FASHION LAUNCH FORMULA is a step-by-step system to develop a market-ready collection and a brand that attracts customers who value your work... without expensive guesswork.
Does your fashion business feel INVISIBLE?
Despite working past 2am and missing social events are you still struggling to get recognition and sales?... Because ideal customers, who say they love your designs keep buying from High Street brands instead!
Or perhaps you’re preparing to LAUNCH YOUR FIRST COLLECTION and don't want to waste money on the wrong platforms, outdated strategies or costly mistakes that hold your brand back before it even gets off the ground.
Here’s what many emerging designers and founders don’t realise...
THE MOST EXPENSIVE MISTAKES HAPPEN BEFORE YOU DESIGN A SINGLE GARMENT.
Most designers think great designs create successful fashion brands, but the reality is that successful brands are built on strategic decisions made long before the first design is even sketched.
✔️How to identify your ideal customer
✔️ How your brand and collection are positioned
✔️How will you stand out from other brands
✔️ What price point you need to achieve
✔️Where and how your collection will be sold
✔️How you will create demand before, during and after launch
These decisions inform every design choice that follows.
BECOME A FOUNDING MEMBER
Hi, It's Jane 👋
Fashion Launch Architect
As a fashion obsessive, in 1996 I started making delicate chiffon dresses from my teeny weeny basement bedroom and grew that business to selling internationally, celebrity clients including a British Royal, television appearances, showing on the OFFICIAL NEW YORK FASHION WEEK SCHEDULE, and LONDON, TOKYO & PARIS fashion weeks.
My work has been featured in editorials with publications such as VOGUE, MARIE CLAIRE, GLAMOUR, COSMOPOLITAN, WWD, etc.
I've also helped hundreds of fashion designers with their collections and noticed that most were making the same mistakes. They want to launch and scale their fashion business but can't seem to reach a wide enough audience to SELL their designs.
Designers often asked how I managed to grow my business so in 2021 I founded FASHION ENTREPRENEURS ACADEMY, mentoring and coaching programmes with live coaching calls, video training and community to help transform FLOUNDERING creatives to IN DEMAND FASHION DESIGNERS growing a PRESTIGIOUS brand with competence and ease.
CLAIM YOUR FOUNDING MEMBER PLACE
Featured in:
Fashion Entrepreneurs Academy showcased some of our designers during London Fashion Week:
WE CAN DO THIS TOGETHER IN 3 STEPS WITH FASHION ENTREPRENEURS ACADEMY'S
FASHION LAUNCH FORMULA
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MANIFEST a unique brand that's positioned to attract a wider reach of the RIGHT customers.
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INNOVATE with an exciting collection that outshines competitors and that your ideal customer will PAY MORE money for.
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IGNITE excitement and BUZZ for your launch to customers & press
MANIFEST
Define your brand’s identity and future direction so every creative and business decision feels clear, consistent, and intentional — making your brand impossible to ignore. Start attracting your ideal customers even before your collection launches.
- BRAND MANIFESTO - Get crystal clear on why your business exists
- CRAFT A BRAND STYLE GUIDE - Make your brand visually and emotionally irresistible
- PRE-LAUNCH PRESS & CLIENTS LIST - Begin building your audience before your collection drops
INNOVATE
Make your collection irresistible and ready to sell — from design and pricing to sourcing and production. Focus on profitability, efficiency, and creating samples that truly represent your brand.
- FINANCIALLY SAVVY DESIGN CURATION Curate a focused, market-ready collection that maximises impact and profit while reducing waste.
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FABRIC SOURCING SOLUTIONS – Source premium materials on budget and on time, while building strong supplier relationships
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FASHION LINE CREATION STUDIO – Bring your designs to life with quality samples, balancing core styles and experimental pieces.
IGNITE
Bring your brand to life with confidence and momentum. Master pricing, launch mindset, and storytelling so you can attract your ideal customers, press, and buyers — and make impactful sales.
- PROFITABLE PRICING STRATEGIES – Price your collection strategically for profit and positioning, with templates and checklists.
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PRE-LAUNCH MINDSET (C.I.L.A. Method) – Build resilience, overcome limiting beliefs, and adopt the mindset of successful designers
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S.E.A. METHOD - STANDOUT, ENGAGE, ATTRACT – Craft your brand story, connect with your audience, and attract press and buyers.
ENROL IN FASHION LAUNCH FORMULA NOW AND YOU COULD RECEIVE:
- FASHION LAUNCH FORMULA original methodologies, with proven frameworks to guide your collection launch strategy.
- 9 MODULES OF VIDEO TRAINING delivered in three strategic phases, giving you a clear roadmap from preparation to launch. Founding members receive lifetime access allowing you to revisit the training and implement at the pace that works for your brand.
- WORKBOOKS, RESOURCES & TEMPLATES - Practical tools designed to help you apply the strategy and accelerate your progress.
- LIVE SUPPORT - 4 implementation calls during your first year. Receive personalised feedback, guidance and mentoring within an intimate group environment.
- COMMUNITY SUPPORT - Access to a private members-only Facebook group for support, discussion and connection with other fashion founders.
- LONDON FASHION WEEK - Opportunity to Participate in JANE.Magazine's next showcase. Eligible members may have the opportunity to apply for future showcases (additional investment applies).
- and more
Students & Alumni :
TIFFANY NOYAMA
"I had no idea where to find editors and journalists and Jane helped me to draft a PRESS RELEASE ... and if it wasn't for Jane I would not be in LONDON FASHION WEEK!"
LOTTE VAN STIJN
"It is super amazing to get a chance like that for LONDON FASHION WEEK... learning WHAT TO SAY, how are you PRESENTING it, what do you need in terms of STYLING, cards, LOOK BOOKS.... it was a huge learning experience and I really enjoyed it"
TINA AILEEN
"Other students trying Jane's methods are SUCCESSFUL, featured in magazines, doing pop-ups and I am so glad to see their success as well."
4 DECADES OF FASHION BUSINESS EXPERIENCE READY TO SUPPORT YOU!
I’ve spent 40 years navigating the excitement -and the harsh realities - of building a fashion brand... from developing collections and working through production challenges to creating the positioning and visibility needed to get noticed.
I know how easy it is to waste time and money on the wrong things when you’re trying to figure everything out alone.
With Fashion Launch Formula and my personal support, you’ll have the roadmap, guidance and confidence to make smarter decisions and build your brand strategically.
BECOME A FOUNDING MEMBER
To demystify the complex, often secretive fashion industry, grow your audience and get your products into customers’ wardrobes, the unique methodologies and personalised support inside Fashion Launch Formula will help you:
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Plan a MARKETABLE COLLECTION that customers are excited to buy
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Get the results you want from MANUFACTURERS at the price you need
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Launch to CUSTOMERS WHO VALUE YOUR WORK
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Communicate effectively with the FASHION PRESS
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Increase profitability and build a brand ready to SCALE
LET ME SHOW YOU WHAT'S WAITING FOR YOU INSIDE FASHION ENTREPRENEURS ACADEMY'S FASHION LAUNCH FORMULA ONCE YOU BECOME A MEMBER
COACHING SUPPORT
HANDS-ON MENTORSHIP IN A FOCUSED GROUP ENVIRONMENT, TAILORED TO BUILD YOUR HIGH VALUE BRAND
QUARTERLY Q&A
QUARTERLY LIVE SUPPORT
4 implementation calls during your first year. Receive personalised feedback, guidance and mentoring within an intimate group environment.
MANIFEST
MODULE 1
BRAND MANIFESTO
Discover why your brand exists and define a purpose-driven foundation. This module includes processes to create a magnetic, memorable brand that instantly connects with customers and sets you apart from competitors.
MANIFEST
MODULE 2
BRAND STYLE GUIDE
Craft a visual and emotional brand identity your audience can’t ignore. From colours and typography to messaging and mood, this module ensures your brand looks professional, cohesive, and irresistible, so you can confidently command high prices.
MANIFEST
MODULE 3
PRE-LAUNCH PRESS & BUYER LIST
Start building your ideal audience and dream press before your collection even launches. Think like a premium brand from day one: take the right actions to attract high-paying customers and gain credibility that accelerates growth.
INNOVATE
BOOST PROFITABILITY WITH COST-SAVING TACTICS, IRRESISTIBLE DESIGN AND STRATEGIC SOURCING
INNOVATE
MODULE 4
FINANCIALLY SAVVY DESIGN CURATION
Maximise innovation and perceived value while minimising production costs. Curate a focused, market-ready collection that wows your audience, increases desirability, and saves you thousands in sampling and production.
INNOVATE
MODULE 5
FABRIC SOURCING SOLUTIONS
Discover how to source the most desirable fabrics at prices and minimums that make sense for your business. Build strong supplier relationships and confidently navigate MOQs, lead times, and payment terms to protect margins and quality.
INNOVATE
MODULE 6
FASHION LINE CREATION STUDIO
Bring your designs to life with quality samples that perfectly represent your brand. Master fittings, Use proven templates to streamline manufacturing communications and create a collection that balances core styles and experimental pieces — so you get the results you want without multiple samples — all while saving time and money.
IGNITE
MEDIA-READY COMMUNICATION STRATEGIES DESIGNED TO UNLOCK PRESS FEATURES AND PROMOTIONAL OPPORTUNITIES
IGNITE
MODULE 7
PROFITABLE PRICING STRATEGIES
Stop undercharging and start earning what your designs are worth. Learn how to price strategically, maximise profit, and confidently present your collection to buyers with payment terms that reflect your brand’s value.
IGNITE
MODULE 8
PRE-LAUNCH MINDSET (C.I.L.A. METHOD
Prepare mentally to launch with focus, resilience, and confidence. Overcome limiting beliefs and adopt the mindset of successful fashion entrepreneurs, so you step into your launch with clarity and momentum.
IGNITE
MODULE 9
S.E.A. METHOD - STAND OUT. ENGAGE. ATTRACT
Launch with impact. Craft your story, build genuine connections, and attract press, buyers, and opportunities using proven communication strategies and media templates that make your brand impossible to ignore.
GOT QUESTIONS? HERE ARE SOME OF YOUR MOST POPULAR QUESTIONS ANSWERED:
Have a pressing question you need answered before enrolling in Fashion Entrepreneurs Academy's Launch Formula? ...... Below is a list of the most common questions I've been asked. If for some reason you don't see your question, just email [email protected] so I can assist you.
The best thing about this programme is that it works for new fashion founders and also those who have been in business two or three years.
Fashion Launch Formula is structured in three phases consisting of 9 modules. There are currently a total of 76 lessons including resources and bonuses.
Most lessons are easy to grasp, bite size chunks of less than 10 minutes so you can easily fit your training into any schedule.
A tiny following isn't a problem. You can start with a list of zero because you'll discover exactly how to expand your reach.
I built my business with zero social media and I help you attract customers with AND without social media.
If you're asking "how will I find the time to do all this?"....i
.. Well, the Fashion Launch Formula is actually the remedy for to overwhelm. It's designed to help align your actions so you can see the BIG PICTURE of your VISION.
When you start the programme you can identify one specific mini method or the necessary actions you need to take to progress to the next phase.
So, if you can commit just a few hours a week to the training, you will start to see rapid growth and progress in your business immediately.
I hear from a lot of new founders say that they do not feel "ready" and that's why the first section of FLF is dedicated to getting you "ready" !
The truth is that the only way to feel "ready" is to actually get started. To take action.
The Fashion Launch Formula helps you take that first messy action with supportive methodologies, a coach with over 3 decades of experience in the fashion industry and a community to help you get over that initial messy start and build a credible brand as soon as possible!
As you'll quickly learn, I highly recommend attracting the right people to support you as you realise the VISION for your business. However many of my students do get results while "flying solo".
Approaching your business without a team won't be too much work. It will simply mean you will move at a different pace. So, with that being said, in the programme I help my students bring on their first team members quickly, easily and affordably.
Fashion Launch Formula was created for those who are ready to build a high value fashion brand, whether or not you can draw or have been to fashion school. If you've got design ideas, you'll receive help to communicate your vision to customers and press and turn your designs into a scaleable fashion business.
So, yes, if you have not been to fashion school this is 100% for you.
In fact fashion design degrees don't teach fashion CEO skills. They only teach one element - design, and to be the boss of your own fashion design business you need so much more.... which you'll find inside Fashion Launch Formula.
Upon completing your order, you will receive an email immediately with your login details.
Upon your first login, you will get instant access to the training portal and Members-Only Facebook Group.
The Fashion Launch Formula is a digital video training portal with annual group coaching and mentoring with me on zoom and quarterly Q&A in a private community.
When you join, your purchase includes INSTANT access and 24/7 access to the training portal, with your training videos dropped at regular intervals. Once fully enrolled you will shortly receive the live mentoring and coaching call and Q&A dates.
14-Day, No-Questions-Asked Guarantee
Your decision to join Fashion Launch Formula should feel completely risk-free. That’s why I offer a 14-day, no-questions-asked guarantee — if you enrol and realise it’s not right for you, simply request a refund within 14 days.
Please note: this guarantee only applies before attending any group mentoring, Q&A, or 1:1 sessions. Once you’ve accessed these, the guarantee no longer applies.
As a Member of Fashion Entrepreneurs Academy's Fashion Launch,Formula I want you to know "I've got your back!" You’ll get hands-on support and guidance at every stage — here are the three main ways to make the most of your membership:
#1. Private (Members-Only) Facebook Group – Connect with your peers, ask questions, and get feedback on your fashion business.
#2. Four Live Implementation Calls – Dedicated live support every 3 months in your first year, to help move your brand with clarity and confidence.
#3. Technical Support – For login, billing, or membership issues, reach out to [email protected].
So, What's your investment to join Fashion Launch Formula?
Founding Member Investment 6 x £70
£70 (X6)
6 X MONTHLY PAYMENTS
Standard Payment Plan: £199 x 6
Founding Member Investment: £70 x 6
Includes:
-
FASHION LAUNCH FORMULA original methodologies - A proven framework to guide your collection launch strategy.
-
9 MODULES OF VIDEO TRAINING delivered in three strategic phases, giving you a clear roadmap from preparation to launch. Founding members receive lifetime access allowing you to revisit the training and implement at the pace that works for your brand.
-
WORKBOOKS, RESOURCES & TEMPLATES - Practical tools designed to help you apply the strategy and accelerate your progress.
-
LIVE SUPPORT - 4 implementation calls during your first year. Receive personalised feedback, guidance and mentoring within an intimate group environment.
-
COMMUNITY SUPPORT - Access to a private members-only Facebook group for support, discussion and connection with other fashion founders.
-
LONDON FASHION WEEK - Opportunity to Participate in JANE.Magazine's next showcase. Eligible members may have the opportunity to apply for future showcases (additional investment applies).
Any questions please email
Founding Member Investment £350
£350
ONE-TIME PAYMENT
Standard Investment: £997
Founding Member Investment: £350
Includes:
-
FASHION LAUNCH FORMULA original methodologies - A proven framework to guide your collection launch strategy.
-
9 MODULES OF VIDEO TRAINING delivered in three strategic phases, giving you a clear roadmap from preparation to launch. Founding members receive lifetime access allowing you to revisit the training and implement at the pace that works for your brand.
-
WORKBOOKS, RESOURCES & TEMPLATES - Practical tools designed to help you apply the strategy and accelerate your progress.
-
LIVE SUPPORT - 4 implementation calls during your first year. Receive personalised feedback, guidance and mentoring within an intimate group environment.
-
COMMUNITY SUPPORT - Access to a private members-only Facebook group for support, discussion and connection with other fashion founders.
-
LONDON FASHION WEEK - Opportunity to Participate in JANE.Magazine's next showcase. Eligible members may have the opportunity to apply for future showcases (additional investment applies).
Any questions please email
Guarantee*
14-Day, No-Questions-Asked Guarantee
Your decision to join Fashion Launch Formula should feel completely risk-free. That’s why I offer a 14-day, no-questions-asked guarantee — if you enrol and realise it’s not right for you, simply request a refund within 14 days.
Please note: this guarantee only applies before attending any group mentoring, Q&A, or 1:1 sessions. Once you’ve accessed these, the guarantee no longer applies.
BONUSES
WHEN YOU ENROL IN FASHION LAUNCH FORMULA YOU WILL ALSO RECEIVE THESE THREE GREAT BONUSES.
BONUS
PRIVATE MEMBERS COMMUNITY
Members Only Facebook Group For Community Support.
To engage with other members and get your questions answered in between the coaching calls.
BONUS
MY LITTLE BLACK BOOK OF MANUFACTURERS & SUPPLIERS
This has fabric trade fairs, sustainable fabric & trim suppliers, fabric suppliers (many with small minimums), deadstock fabric ... and more.
BONUS
BASICS OF FASHION DESIGN FOR FASHION CEO'S
This mini programme will help designers with no formal design training, or anyone who wants a refresher, to research create a moodboard, experiment with fabrics, develop their ideas and illustrate them EASILY!
The original Methodologies in FEA are based on my own unique Experience...
I've worked hands-on in all areas of the fashion business... Starting with a teeny weeny budget I had to!!...
So as you take the leap on this roller-coaster fashion ride I'll be by your side with a helping hand to support you through challenges and celebrate your achievements!!
While just starting out I had the pleasure of being invited by the BRITISH FASHION COUNCIL to meet DIANA PRINCESS OF WALES and as the first European designer to use digital printing on catwalk designs I was nominated for SCOTTISH DESIGNER OF THE YEAR by judges including Vogue and Hilary Alexander.
I was able to grow my business because I learned how to achieve recognition and put systems in place to build fashion collections for NEW YORK FASHION WEEK'S OFFICIAL SCHEDULE and LONDON, TOKYO & PARIS FASHION WEEKS.
Take Me To Enrolment!
I was Creative Director of my Mac Millan brand...
and now I build from that business experience through FASHION LAUNCH FORMULA to help designers like YOU prepare your brand to attract press and clients!
So, How About It?
If you don't know how to attract the RIGHT customers who value your work and are willing to pay more for it, the Fashion Launch Formula will help you do that. The programme's UNIQUE step by step methodologies are based on my own fashion business experience and sweat blood & tears and you have personalised support in four live calls to keep you on-track.
I made ALL the expensive mistakes so that you don't have to....
40 years FASHION BUSINESS experience is Waiting to support YOU!
Take Me To Enrolment!