STARING AT PILES OF SKETCHES & FABRIC UNSURE HOW TO START PRODUCING YOUR COLLECTION?
FASHION FOUNDERS PROVEN FORMULA TO LAUNCH AND SCALE YOUR ARTISANAL FASHION BRAND
STOP WASTING TIME & MONEY ON TRIAL & ERROR AND LAUNCH YOUR BRAND WITH PROFESSIONAL SUPPLIERS AND PARTNERS
STARING AT A BLANK SCREEN, UNSURE WHERE TO BEGIN?
If you are...
-
Scrolling through supplier websites or social medial feeling lost in a sea of options, not knowing where to turn to source quality materials or manufacturers that meet your standards, deadlines and pricing.
-
Staring at a blank page or screen, unsure of where to even begin to build a recognisable distinctive brand that stands out in a competitive market.
-
Coming up with loads of design ideas for your collection but feeling overwhelmed by the sheer number of decisions and worried you'll choose the wrong designs that don't sell.
-
Feeling uncertain about scaling, handling increased demand or staying true to your vision while expanding.
-
Looking at samples and unsure how to plan an effective strategy or make decisions about pricing, production or marketing.
-
Posting on social media 3 times a week but wonder what secret algorithm strategy you're missing because you struggle to reach the right audience
-
Even when you reach the right audience they still don't buy and instead shop at fast fashion cheaper brands.
I want to teach you how to create an IN DEMAND FASHION BRAND and launch it into the world with a showcase that goes far beyond the usual tactics.
So, I'm handing you everything I learned over 2 decades selling my own designs to international stockists, celebrity clients and a legendary member of the BRITISH ROYAL FAMILY.
Video training, live coaching, one-to-one consultancy and tailored launch plans to catapult your launch results so that you can build and SCALE your business WITHOUT wasting time and money FLOUNDERING in the wrong direction!
WE CAN DO THIS TOGETHER IN JUST
3 SIMPLE STEPS:-
FASHION LAUNCH FORMULA
MANIFEST
Create a distinctive MAGNETIC BRAND IDENTITY AND VIBE that resonates with your ideal customer and sets you apart in a crowded market.
INNOVATE
Master the art of curating and producing a MARKETABLE COLLECTION, optimising costs, and positioning your designs for premium pricing and higher sales.
LAUNCH
Execute a targeted PR & MARKETING STRATEGY with custom templates and actionable steps to get your collection in front of the right buyers and press—driving real sales and brand recognition.
I'm, Jane McMillan 👋
Launch coach and founder of Fashion Launch Formula.
My own fashion business, Mac Millan, sold internationally to boutiques, celebrities and a former member of the British Royal Family, and my collections have been featured in publications such as Vogue, Marie Claire, Glamour, Elle, Cosmopolitan and WWD.
I started out making delicate chiffon dresses from my teeny basement bedroom and grew that business to showing on the official schedule at NEW YORK FASHION WEEK and also LONDON & PARIS fashion weeks.
I've helped hundreds of fashion designers and most are making the same mistakes. They have great ideas for beautiful designs but don't know how to build a collection that is actually profitable, how to reach the fashion press or buyers to sell their designs.
So I created a transformational experience to help independent designers build a profitable business from scratch even if you have no fashion background.
The live coaching calls, video training and private community can transform floundering designers into confident fashion founders building a profitable business and lifestyle that lights you up.
FEATURED IN:
Here's what some alumni have to say about Fashion Launch Formula
""Jane's programme has been very helpful . The most useful parts were Audience building, Finding a high quality manufacturer, Drafting a press release Finding journalists and editors. ... and if it wasn't for Jane I would not be in LONDON FASHION WEEK!""
"If it wasn't for Jane I would not be in LONDON FASHION WEEK!"
Tiffany Lui, Founder of Tiffany Noyama
"It felt unreal. It was super amazing to get a chance like that…. It was very cool to have my own collection in London… learning what to say, how to present, styling, look books and I really enjoyed it."
"It felt unreal. It was super amazing to get a chance like that"
Lotte Van Stijn, Founder of her eponymous brand.
"The 3 X Fashion Launch Formula in FEA gave me a kickstart with a clear direction and structure. You can customise the way you want to run your business and it made a difference not just for myself but also for my customers. I learned what is already working in the fashion business and new ideas in running a business. This has been a wonderful programme. The value is beyond your imagination. Jane is the person to guide you if you are looking for a mentor or coach who has experience, is open and very friendly. You can totally trust her and she created a safe environment for everyone to open up. "
"The Value is Beyond Your Imagination"
Tina Aileen Founder of Tunalien
"My biggest struggle before joining Fashion Entrepreneurs Academy was taking risks and hiring help. Jane really pushed me to see the value of my time and the possibility of increasing productivity and profit by hiring out work. Now I am preparing for the launch of a new product and interviewing for studio and marketing assistants. The process of getting a product made filled a huge knowledge gap and I also found the module about money, and the conversations with other students about how to budget and finance their launch was refreshingly realistic."
"Jane pushed me to see the possibility of increasing productivity and profit"
Vivian Kvitka, Founder of The Viv Goods
"I was a little bit all over the place and I didn't really know where I wanted to go with my business. After going through Fashion Entrepreneurs Academy I’ve gone from selling face-masks to friends and family and just making things for the sake of it to having a proper launch plan. I've now got loads of design ideas and resources. ....And the 1:1 weekly coaching was really useful because I got to discuss my plan and struggles.... I feel like I found myself while doing it! I've really enjoyed every minute of it!”"
"I've gone from just making things for the sake of it to having a proper launch plan"
Amy York, Founder of her eponymous brand.
"I found the weekly coaching so helpful. It was incredible to have my opinions matter and my questions be taken very seriously. The depth in which Jane was able to answer every question was phenomenal. I never expected so much information. Jane was incredibly helpful and so encouraging in every aspect of the course. I would not have a few pieces already in stock if Jane hadn’t have told me I could do it. "
