INDEPENDENT FASHION DESIGNERS! TIRED OF LOSING SALES TO FAST FASHION AND WANT TO SCALE WITHOUT WASTING MONEY ON OUTDATED STRATEGIES??
FASHION WEEK BOOTCAMP
HOW TO GET MORE VISIBILITY & REACH FOR YOUR BRAND WITH A FASHION WEEK SHOWCASE!
Does your fashion business feel INVISIBLE and you've had little to zero sales in the past 6 months..... because, although your ideal customers say the loooove your designs, they keep buying from the High Street brands instead?
... Or are you launching your first collection and don't want to waste money on outdated platforms and strategies?
We’ll work together to RAISE YOUR PROFILE, attract the right buyers and GROW your business without those raging blindspots sabotaging results, wasting resources or causing your business to close!
With Lots of Hand-Holding From me... Jane!⬇
Fashion Entrepreneurs Academy Students Launched Their First Collection During London Fashion Week:
WE CAN DO THIS TOGETHER IN JUST
4 SIMPLE STEPS
JANE.Magazine's FASHION WEEK BOOTCAMP
Exhibit your collection or brand during Fashion Week
PR outreach to promote your participation
Weekly Live Mentoring & Coaching Calls
Quarterly Mentoring & Coaching calls
Instant 24/7 Access to In Depth Video Training
Private Community For Additional Support
Resources, Templates and much more!
SELLING SECRETS DECODED
Selling secrets they don’t want you to know! 6 Reasons why your customers are not buying and how to convert your audience into loyal customers of your brand so that they automatically want and can’t resist buying YOUR stuff instead of fast fashion!
NAIL THE PHOTOSHOOT
How to plan a successful photoshoot of your collection or products. I will help you plan your budget, select the most suitable type of photoshoot for the purpose, map out your theme and location, prepare ahead of the shoot, hand you a checklist of what is required and help you find the most suitable team.
FASHION BRAND PROMOTION
PR and marketing are essential to gain visibility and become recognised as a leader in your market. You will learn how to get your designs featured in the media while saving thousands in agency costs. With templates & examples to help get you started you'll soon be communicating with press & buyers so they ACTUALLY pay attention!!
COLLECTION LAUNCH MASTERY
ITS TIME!!…. You are now ready to plan and execute a LAUNCH event with an exciting BUZZ. I will help you find the right team, models, prepare your collection and ensure you bring all essentials to the event whether that is a catwalk show, presentation, trade show, trunk show or online launch. Nothing will be left to chance!!!
Hi, It's Jane 👋
AKA FASHION FIXER!.... Fixing floundering independent fashion designer brands by helping you build a high profile brand so you can attract the RIGHT clients.
I'm the founder of Fashion Entrepreneurs Academy. My own fashion business has been a favourite with celebrity clients including a member of the British Royal Family ... and my work has been featured in publications such as VOGUE, MARIE CLAIRE, GLAMOUR, COSMOPOLITAN, WWD, etc.
As a fashion obsessive, in 1996 I started making delicate chiffon dresses from my teeny weeny basement bedroom and grew that business to showing on the OFFICIAL schedule at NEW YORK FASHION WEEK , also LONDON & PARIS fashion weeks.
I've helped hundreds of fashion designers and most are making the same mistakes. They don't know how to reach the fashion press or buyers or even how to talk to them so that they respond. They want to launch and scale their fashion business but can't seem to reach a wide enough audience to SELL their designs.
So I created this mentoring and coaching programme with live coaching calls, 24/7 instant access to detailed video training and a private COMMUNITY to help transform FLOUNDERING creative designers to an IN DEMAND FASHION DESIGNER growing a MEMORABLE brand with competence and ease.
CLICKITY CLICK FOR SECRET ENROLMENT BOOK A PHONE CALL WITH JANE
My own designs have been featured in:
Our Students & Alumni :
""Jane's programme has been very helpful . The most useful parts were Audience building, Finding a high quality manufacturer, Drafting a press release Finding journalists and editors. ... and if it wasn't for Jane I would not be in LONDON FASHION WEEK!""
"If it wasn't for Jane I would not be in LONDON FASHION WEEK!"
Tiffany Lui, Founder of Tiffany Noyama
"The 3 X Launch Formula in FEA gave me a kickstart with a clear direction and structure. You can customise the way you want to run your business and I learned what is already working in the fashion business and new ideas. The value is beyond your imagination. Jane is the person to guide you if you are looking for a mentor or coach who has experience. You can totally trust her. "
"The Value is Beyond Your Imagination"
Tina Aileen Founder of Tunalien
"Fashion Entrepreneurs Academy has helped me to think about aspects like manufacturing and to change my mindset. Jane has been a really good resource in terms of linking us to manufacturers, suppliers and she also gave me a good guideline as to what kind of price we might want to pay someone i.e. someone was getting ripped off and she was like “Hey I think that’s too much”. "
"Jane has been a good resource in linking us to manufacturers"
Jen Yuen, Founder of Sobeit
"My biggest struggle before joining Fashion Entrepreneurs Academy was taking risks and hiring help. Jane really pushed me to see the value of my time and the possibility of increasing productivity and profit by hiring out work. Now I am preparing for the launch of a new product and interviewing for studio and marketing assistants. The process of getting a product made filled a huge knowledge gap and I also found the module about money, and the conversations with other students about how to budget and finance their launch was refreshingly realistic."
"Jane pushed me to see the possibility of increasing productivity and profit"
Vivian Kvitka, Founder of The Viv Goods
"I was a little bit all over the place and I didn't really know where I wanted to go with my business. After going through Fashion Entrepreneurs Academy I’ve gone from selling face-masks to friends and family and just making things for the sake of it to having a proper launch plan. I've now got loads of design ideas and resources. ....And the 1:1 weekly coaching was really useful because I got to discuss my plan and struggles.... I feel like I found myself while doing it! I've really enjoyed every minute of it!”"
"I've gone from just making things for the sake of it to having a proper launch plan"
Amy York, Founder of her eponymous brand.
"I found the weekly coaching so helpful. It was incredible to have my opinions matter and my questions be taken very seriously. The depth in which Jane was able to answer every question was phenomenal. I never expected so much information. Jane was incredibly helpful and so encouraging in every aspect of the course. I would not have a few pieces already in stock if Jane hadn’t have told me I could do it. "
"I would not have a few pieces already in stock if Jane hadn't told me I could do it"
Bayla Lewis, Founder of Buzz & Luna
"It felt unreal. It was super amazing to get a chance like that…. It was very cool to have my own collection in London… learning what to say, how to present, styling, look books and I really enjoyed it."
"It felt unreal. It was super amazing to get a chance like that"
Lotte Van Stijn, Founder of her eponymous brand.
"Before FEA I was selling directly to customers and it wasn’t really enough to sustain myself. Now with the knowledge Jane gave me I'm able to tap into the wholesale side of business. I gained a lot of knowledge about exporting and different things I hadn’t considered. This is so great. You have no idea. I now see a wealth of life in lots of little stores."
"With the knowledge Jane gave me I'm now able to tap into wholesale"
Wilhelmina Wells, Founder of Kingdom Pressing
"...Before the course I felt I couldn't do anything in fashion but it was always my dream. It's about taking baby steps. I now feel powerful and that I can reach my goals ....With Janes personal coaching I felt I was understood and there is somebody who wants to really help me reach my vision... I discovered my superpower and how to use it to build my fashion brand...."
"I now feel powerful and that I can reach my goals"
Alex Basso Founder of his eponymous brand
"Jane gave me clarity especially around positioning and pricing which I was struggling with! Now I can confidently move forward. I am so pleased with my progress all thanks to Janes’ encouragement. Because of the steps learned in FEA I am now in discussions with a sample machinist discussing my first collection which is a huge step towards making my business a reality. Jane is a very generous teacher. She gives you what you expect and even more. Encouragement from other members of the group was helpful. And the contacts."
"Jane gave me clarity around positioning and pricing which I was struggling with"
Caroline Oriokot, Founder of Amaya Rose.
CLICK A LINK BELOW TO ENROL
CLICK TO ENROL IN THE FASHION WEEK FORMULA WANT US TO CREATE YOUR INDIVIDUAL EXPERIENCE: BOOK A CALL WITH JANE
THE NEW 60 DAY FASHION WEEK FORMULA
Join now and you could receive:
LONDON FASHION WEEK SHOWCASE
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Presentation of your collection or brand during LONDON FASHION WEEK in central London September 2024 or February 2025.
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PR OUTREACH to promote your participation.
+
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24/7 immediate access to detailed TRAINING VIDEOS & workbooks on the 4 main pillars:
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SELLING SECRETS DECODED
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NAIL THE PHOTOSHOOT
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FASHION BRAND PROMOTION
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COLLECTION LAUNCH MASTERY!
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Weekly Live MENTORING & COACHING calls to hold your hand with one to one support in an intimate group environment.
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Quarterly live MENTORING & COACHING group calls.
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Performance ACCOUNTABILITY.
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Private members COMMUNITY.
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BONUS 1: My LITTLE BLACK BOOK of Manufacturers & Suppliers.
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BONUS 2: THE 3 X FASHION LAUNCH FORMULA. With 12 modules of video training this is an entire library of content from creating a memorable brand, building your audience, producing an innovative WOW factor collection, finding the best manufacturers and scaling your brand.
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BONUS 3: MEMBER DISCOUNTS on future events and also a garment pattern making & toiling service
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BONUS 4 :- The Basics of FASHION DESIGN For Fashion CEO's Masterclass.
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BONUS 5: - GROW YOUR AUDIENCE Masterclass
+
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BONUS 6: GUEST INVITES to your LONDON FASHION WEEK presentation (+showcase option only).
SO, WHAT'S YOUR INVESTMENT TO JOIN US IN THE FASHION WEEK FORMULA?
FASHION WEEK FORMULA + SHOWCASE
£1175
3 MONTHLY INSTALMENTS
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LIVE TRAINING & workbooks on the 4 main pillars:
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SELLING SECRETS DECODED
-
NAIL THE PHOTOSHOOT
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FASHION BRAND PROMOTION
-
COLLECTION LAUNCH MASTERY!
-
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12 weekly Live MENTORING & COACHING calls to hold your hand with one to one support in an intimate group environment.
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Quarterly live MENTORING & COACHING group calls for 2 years.
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CALL REPLAYS available in your personal training portal.
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Monthly Performance ASSESSMENTS.
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Private members COMMUNITY support for 2 years.
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BONUS 1: My LITTLE BLACK BOOK of Manufacturers & Suppliers.
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BONUS 2: THE 3 X FASHION LAUNCH FORMULA. 24/7 immediate access to 12 modules of video training (At least 140 lessons including bonuses and resources). This is an entire library of content from creating a memorable brand, building your audience, producing an innovative WOW factor collection, finding the best manufacturers and scaling your brand. 2 year access.
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BONUS 3: MEMBER DISCOUNTS on future events and also a garment pattern making & toiling service.
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BONUS 4:- The Basics of FASHION DESIGN For Fashion CEO's Masterclass.
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BONUS 5: - GROW YOUR AUDIENCE Masterclass
+
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Presentation of your collection or brand during LONDON FASHION WEEK in central London September 2024 or February 2025. Specific date TBD between 13th and 17th September 2024.
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PR OUTREACH to promote your participation.
-
BONUS 6: GUEST INVITES to your LONDON FASHION WEEK presentation.
-
PLUS MORE:
FASHION WEEK FORMULA - FUN SIZE
£167
6 MONTHLY INSTALMENTS
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LIVE TRAINING & workbooks on the 4 main pillars:
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SELLING SECRETS DECODED
-
NAIL THE PHOTOSHOOT
-
FASHION BRAND PROMOTION
-
COLLECTION LAUNCH MASTERY!
-
-
8 weekly Live MENTORING & COACHING calls to hold your hand with one to one support in an intimate group environment.
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Quarterly live MENTORING & COACHING group calls for 1 year.
-
CALL REPLAYS available in your personal training portal.
-
Monthly Performance ASSESSMENTS.
-
Private members COMMUNITY support for 1 year.
-
BONUS 1: My LITTLE BLACK BOOK of Manufacturers & Suppliers.
-
BONUS 2: THE 3 X FASHION LAUNCH FORMULA. 24/7 immediate access to 12 modules of video training (At least 140 lessons including bonuses and resources). This is an entire library of content from creating a memorable brand, building your audience, producing an innovative WOW factor collection, finding the best manufacturers and scaling your brand. 1 year access.
-
BONUS 3: MEMBER DISCOUNTS on future events and also a garment pattern making & toiling service.
-
BONUS 4:- The Basics of FASHION DESIGN For Fashion CEO's Masterclass.
-
BONUS 5: - GROW YOUR AUDIENCE Masterclass
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BONUS 6: UPGRADE CREDIT: If you choose to upgrade to FWF+Showcase within 14 days your full investment can be credited towards the FWF+Showcase investment.
GOT QUESTIONS? HERE ARE SOME OF YOUR MOST POPULAR QUESTIONS ANSWERED:
Have a pressing question you need answered before enrolling in Fashion Entrepreneurs Academy? ...... Below is a list of the most common questions I've been asked. If for some reason you don't see your question, just email [email protected] so I can assist you.
If you don't yet have a collection you will firstly go through our BASICS OF FASHION DESIGN FOR FASHION CEO's training which is already waiting in your training portal when you enrol.
Then you will step into the FASHION WEEK FORMULA to prepare for our fashion week showcase!
And after fashion week you can graduate to the 3 X FASHION LAUNCH FORMULA which has been created for those who have a collection ready to LAUNCH so that I can help you attract press & customers and turn your brand into a scaleable fashion business.
The best thing about this programme is that it works for completely new fashion entrepreneurs and also those who have been in business for up to ten years.
Fashion Entrepreneurs Academy was specifically crafted with Creative Fashion Designers in mind to help them step into the Fashion Design CEO role their business needs for longevity.
What makes this programme different than any course you've taken is that it is more of a transformational EXPERIENCE where INVISIBLE designers learn how to promote themselves and become RECOGNISED.
The programme is broken down into cyclical areas of re-launching your business over and over again as you reach each next revenue level and designers get a lot of hand holding from me to benefit from 30 years fashion business MASTERY.
The FASHION WEEK FORMULA has four core pillars:
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SELLING SECRETS DECODED
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NAIL THE PHOTOSHOOT
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FASHION BRAND PROMOTION
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COLLECTION LAUNCH MASTERY!
and these will be taught live on weekly calls during 2 months prior to fashion week and 1 month after fashion week.
Thereafter you have quarterly calls with me
In addition to the FASHION WEEK FORMULA you will also receive the 3 X FASHION LAUNCH FORMULA which is structured in three phases consisting of 12 modules with at least 138 lessons, including resources replays and bonuses.
Most lessons are in bite size snacks of less than 10 minutes so you can easily fit some retraining into a busy schedule.
A tiny following isn't a problem. You can start with a list of zero as I will show you exactly how to expand your reach.
I built my business with zero social media so I can help you attract customers with AND without social media.
The Fashion Week Formula + Showcase is structured into 2 months training prior to fashion week (or less if your collection is ready to go) and one month intensive training after. Then you can go at your own pace because calls are quarterly....
If you don't want the structure or showcase then you can go through the Fashion Week Formula (without showcase) at your own pace because we only have quarterly calls.
But if you're asking "how will I find the time to do this?"....
.. Well, Fashion Entrepreneurs Academy is actually the remedy for overwhelm. It's designed to help you focus on what is most important to achieve your goals and VISION quicker.
Even if you can only commit a few hours a week to the training, you will start to see rapid growth and progress.
I hear from a lot of new fashion designers that they don't feel "ready" and that's why with the FASHION WEEK FORMULA + SHOWCASE I help you get ready so you don't miss any important steps.
If next fashion week is too soon for you then you can dive into the training and get my support so that you are very well prepared for next fashion week. We will do this twice a year (September and February) and you will not loose your spot if you would rather hold off showcasing your collection for a season.
Also, the first module in the 3 X FASHION LAUNCH FORMULA (that is already waiting inside your training portal) is dedicated to getting you "ready"!
You already know that the only way to feel "ready" is to actually get started and take action...
... and FEA helps you take that first messy action with a masterful formula, me and a supportive community to help you reach the In Demand Fashion CEO role your business needs and get your brand recognised as soon as possible!
As you'll soon learn, I recommend getting the right people to support you so you can reach your goals faster.... usually starting with an intern and freelance pattern makers & sample machinists.
However many of my students do get results while "flying solo".
Approaching your business without a team won't be too much work. It will simply mean you will move at a different pace.
But, with that being said, in the programme I help my students bring on their first team members quickly, easily and very affordably.
Yes. Once purchased you'll receive a receipt by email that you can use to file an expense report.
Fashion Entrepreneurs Academy was created for people who want to build a creative fashion business and lifestyle whether or not you can draw or have been to fashion school.
Most of the designers in the programme did not go to fashion school and can't draw but it is certainly not preventing them moving forward with their dream.
If you've got a collection I can review it, help you communicate it to customers and press and turn it into a scaleable fashion business.
If you don't have a collection then I recommend starting with the BASICS OF FASHION DESIGN FOR FASHION CEO's which is already waiting in your training portal.
So, yes, if you have not been to fashion school this is 100% for you.
In fact fashion design degrees don't teach fashion CEO skills. They only teach one element - design and to be the boss of your own fashion design business you need so much more.... which you'll find inside Fashion Entrepreneurs Academy.
Upon completing your order, you will receive an email immediately with your login details.
Upon your first login, you will get instant access to the course and Members-Only Facebook Group.
Fashion entrepreneurs Academy is a digital video training portal and you receive group coaching and mentoring with me on zoom calls where you can receive one to one support from me in an intimate group environment.
When you join, your purchase includes INSTANT access and 24/7 access to the training portal and then you will shortly receive the live mentoring and coaching call dates.
If you enrol in the FASHION WEEK FORMULA PLUS SHOWCASE then after enrolment you will receive dates of your weekly calls and I will be in constant communication with high touch points on the exciting run up to FASHION WEEK!!
I want everyone who comes into Fashion Entrepreneurs Academy to see results from their investment and on the FASHION WEEK FORMULA - FUN SIZE programme I offer a 30 day guarantee. If you do not achieve the quick-start result promised within that timeframe email [email protected].
All I require is that you've attended the live calls (or replays) and completed your homework and assessments.
Why?... Because nothing works unless you put in the work. I guarantee to bring my 100% but you have to do the work and meet me half way.
For designers on the FASHION WEEK FORMULA with fashion week showcase the guarantee is 14 days and will apply if it is at least 45 days prior to the first date of fashion week because we will already have put considerable work into your brand, assets will have gone to press and your brand is in pre-promotion.
This is my commitment to you.
I want there to be NO RISK whatsoever when you decide to enrol and join the Community!
As a Member of Fashion Entrepreneurs Academy, I want you to know "I've got your back!". You have FOUR unique ways to get the support and feedback you need!
#1. The Private (Members-Only) Facebook Group: This is your community. This is your chance to ask questions and get feedback about the work you are doing in your fashion business.
#2. In the Portal. You can comment in the comments box which you find under each training video in your training portal while it's still fresh in your mind and I will respond there.
#3. Your LIVE Group Coaching Calls: As a new member, you'll also receive LIVE group Coaching Calls with me and the other Members. Any questions or clarifications you need can be directed to me LIVE on our calls!
#4. My Personal Support: Any "technical" issues about your membership (login, billing, etc.) can be addressed immediately by myself at any time! Email: [email protected]
RISK FREE GUARANTEE*
I want everyone who comes into Fashion Entrepreneurs Academy to see results from their investment and on the FASHION WEEK FORMULA - fun size programme I offer a 30 day guarantee.
All I require is that you've attended the live calls (or replays) and completed your homework and assessments.
Why?... Because nothing works unless you use it. I guarantee to bring my 100% but you have to do the work and meet me half way.
On the FASHION WEEK FORMULA + showcase programme I offer a 14 day guarantee.
If you do not achieve the quick-start result promised within that timeframe email [email protected].
After that no refunds will be due because we will already have put considerable work into your brand, assets will have gone to press and your brand is in pre-promotion.
This is my commitment to you.
I want there to be NO RISK whatsoever when you decide to enrol and join the Community!
OUR STUDENTS SAY IT BETTER
The original Methodologies in FEA are based on my own unique Experience...
I've worked hands-on in all areas of the fashion business... Starting with a teeny weeny budget I had to!!...
So as you take the leap on this roller-coaster ride you're jumping on I'll be by your side with a helping hand to support you through challenges and celebrate your achievements!!
While just starting out I had the pleasure of meeting DIANA PRINCESS OF WALES and as the first European designer to use digital printing on catwalk designs was nominated for SCOTTISH DESIGNER OF THE YEAR, judged by Vogue and the legendary Hilary Alexander
I was able to grow my business because I learned how to achieve recognition from the press and to build a great team that helped me create fashion collections for NEW YORK FASHION WEEK (on the official schedule) where I showed for many years and also PARIS, LONDON & TOKYO FASHION WEEKS.
Take Me To Enrolment!
Start Your Journey TODAY To Build a MEMORABLE Fashion Brand!
As Creative Director of my Mac Millan brand...
I build from almost 3 decades of experience through my unique FORMULAS in Fashion Entrepreneurs Academy to help designers like YOU build a HIGH PROFILE brand and LAUNCH with IMPACT so you can attract the RIGHT customers.
I want to pass all my knowledge and experience on to YOU!
....if you are ready to gear up!
" IT WAS SUPER AMAZING ... LEARNING WHAT TO SAY, HOW TO PRESENT, STYLING LOOK BOOKS...!"
"It felt unreal. It was super amazing to get a chance like that…. It was very cool to have my own collection in London… learning what to say, how to present, styling, look books and I really enjoyed it".
Lotte Van Stijn, Founder of her eponymous brand.
"IF IT WASN'T FOR JANE I WOULD NOT BE SHOWING DURING LONDON FASHION WEEK"
"Jane's programme has been very helpful. The most useful parts were audience building, finding a high quality manufacturer, drafting a press release and finding journalists & editors. If it wasn't for Jane I would not be showing during LONDON FASHION WEEK"
Tiffany Lui, Founder of Tiffany Noyama
“I WOULDN'T HAVE A FEW PIECES IN STOCK IF JANE HADN’T TOLD ME I COULD DO IT”
“I found the coaching so helpful and it was incredible to have my questions taken very seriously. The depth to which Jane was able to answer every question was phenomenal. I never expected so much! She was so helpful in every aspect and I would not have a few pieces already in stock if Jane hadn’t told me I could do it”.
Bayla Lewis, Founder of Buzz & Luna
“I’VE GONE FROM JUST MAKING THINGS FOR THE SAKE OF IT TO HAVING A PROPER LAUNCH PLAN”
“I was a little bit all over the place and after going through FEA I’ve gone from just making things for the sake of it to having a proper launch plan. I've now got loads of design ideas and resources. The coaching was really useful because I got to discuss my plan and struggles and I feel like I found myself while doing it!
Amy York, Founder of Amy York
“NOW I AM INTERVIEWING FOR STUDIO AND MARKETING ASSISTANTS"
“Jane really pushed me to see the possibility of increasing productivity and profit by hiring out work. Now I am preparing for the launch of a new product and interviewing for studio and marketing assistants”. FEA helped me see that with this knowledge you have a real fighting chance.
Vivian Kvitka, Founder of The Viv Goods
“YOU CAN CUSTOMISE .... THE VALUE IS BEYOND YOUR IMAGINATION”
“Fashion Entrepreneurs Academy gave me a kickstart with clear direction and structure. You can customise the way you want to run your business and it made a difference not just for myself but also for my customers. This has been a wonderful programme. The value is beyond your imagination”
Tina Aileen, Founder of Tunalien
“JANE HAS BEEN A GOOD RESOURCE LINKING US TO MANUFACTURERS”
“Jane has been a really good resource in terms of linking us to manufacturers & suppliers and she also gave me a good guideline as to what kind of price we might want to pay someone. i.e. someone was getting ripped off and she was like “Hey I think that’s too much””
Jen Yuen, Founder of Sobeit.
“JANE GAVE ME CLARITY AROUND POSITIONING AND PRICING”
“Jane gave me clarity around positioning and pricing which I was struggling with. I am so pleased with my progress and because of the steps learned in FEA, am now making my business a reality. Jane is a very generous teacher. She gives you what you expect and even more.”
Caroline Oriokot
So, How About It?
Are you ready to start UNLOCKING YOUR CREATIVE ENTREPRENEURIAL SPIRIT and become an IN DEMAND FASHION DESIGN CEO?
If you don't know how to attract the PERFECT customers then in this programme you will receive UNIQUE FORMULAS based on my own fashion business experience and sweat blood & tears to help you do that!!
I made ALL the mistakes so that you don't have to....
Almost 3 decades of FASHION BUSINESS experience Is now bundled n neat little packages on the internet just waiting for YOU!
Take Me To Enrolment!