FOR ARTISANAL DESIGNERS WHO DRAPE, FIT & HAND-FINISH EACH PIECE, AND ARE READY TO ATTRACT THE CLIENTS THEIR WORK DESERVES
3 GOLDEN RULES TOP BUYERS WISH ARTISANAL FASHION DESIGNERS KNEW TO GET RECOGNISED BY CLIENTS & PRESS
Build A Waitlist-Worthy Fashion Brand From Your Craft Beyond Instagram Strategies - From a 30-Year Career Including a Legendary Royal Client [Limited Free Spaces]
It’s 2am, and you’re still perfecting that exquisitely crafted dress you undercharged for…
…and when you finally collapse at your desk - stacked with unfinished designs, samples that need fitting, and invoices waiting to be paid - you open your laptop, check Instagram and sigh as you scroll the popular designers’ content only to see that your post with "New collection now available" only has 2 likes. No sales. No responses.
That’s not why you became a designer. You want:
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More of the RIGHT audience who value your CRAFTSMANSHIP and uniqueness.
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Customers choosing YOUR designs over everything else in the market.
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To be CREATIVE DIRECTOR of a brand seen as coveted and DESIRABLE.
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To expand and sell to the COOLEST stores, or to GLOBAL CUSTOMERS online.
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...Or to see CELEBRITIES wearing your designs on the red carpet.
You're starting to feel a little disillusioned because your designs are not YET getting the recognition or sales they deserve...
People, who’ve never actually ran a fashion brand, tell you to just post more reels, slide into DMs and copy generic marketing formulas. That might work if you’re selling digital products. But fashion is different, especially high end, artisanal or couture.
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Despite investing thousands on one-off random campaigns (fashion shows, trade fairs, pop-up shops or Social Media Managers), your sales in the past three months have been little to none!
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You've been posting 3-5 times a week on Instagram but so far it hasn't even led to a single sales conversation, let alone a loyal customer.
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People say they LOVE your designs, then say “but I’ll wait until next season”… and they never return. Consumers buy cheaper versions from H&M or Zara.... and buyers go to a competitor who's not as talented as you!
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You're burnt out - still sewing one-offs yourself 10 hours a day.
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And every minute of every day.... at the back of your mind you're thinking "I'm spending soooo much money (when I can barely pay the rent) with no result... I should quit but I have to keep going" so you stay stuck in "Groundhog Day".
If you are ready to do what it takes to CHANGE THIS, click the button below to save your LIMITED seat at this FREE forum...
I'll see you very soon!
GET THE 3 GOLDEN RULES
3 GOLDEN RULES TOP FASHION BUYERS & EDITORS WISH DESIGNERS KNEW
After working with hundreds of designers, I saw the same frustrating pattern: incredibly talented designers were invisible, while less creative ones were getting the features, sales and store placements.
So I paid attention to what buyers and editors were actually saying, the people who hold the keys to recognition, and discovered three unfiltered truths every serious designer must understand if they want their work noticed.
In the forum, I’ll show you exactly what they look for in emerging designers… and the tools that make getting noticed far easier than you think.
YOU'LL WALK AWAY WITH:
LAUNCH MATRIX ESSENTIALS - IDENTIFY YOUR BESPOKE WINNING LAUNCH
No two brands are the same. This part of the Launch Matrix helps you identify the most effective launch format for your unique brand so your collection reaches the right people without wasting time or money.
STOP ATTRACTING BROWSERS, START FINDING BUYERS: YOUR IDEAL CUSTOMER BLUEPRINT
My students’ favourite visual tool to identify your most aligned buyers: those who truly appreciate your designs and are willing to pay more, so you stop attracting browsers and start finding customers who value your craftsmanship.
WHAT 99% OF DESIGNERS GET WRONG (AND HOW TO GET IT RIGHT)
The most critical element that can make or break any launch, yet almost every designer misses it or gets it completely wrong. In the forum, I’ll show you how to avoid the common pitfalls and set yourself up for recognition from the right buyers and press.
Hi! I'm Jane, Your Launch Coach
As a fashion obsessive, in 1996 I started making delicate chiffon bias dresses from my teeny basement bedroom. Since then, I grew Mac Millan into an international brand with:
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Stockists around the world
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Television appearances
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Celebrity clients, including a legendary member of the British Royal Family
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Catwalk shows at London, Paris & Tokyo Fashion Weeks
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Regular designer on the official New York Fashion Week schedule
- Designer of The Year nomination
- Guest speaker at Oxford University Union
- International Design Awards judge
In 2021, I founded Fashion Entrepreneurs Academy to pass on my experience to the next generation of emerging designers. My mission is to help them launch with impact and grow profitable, high-end fashion brands.
GET THE 3 GOLDEN RULES
FEATURED IN:
Discover What Fashion Launch Catalyst Students, Class of 2025, Are Achieving:
"I only need 10-12 brides at the right price to hit my $250K goal for the season."
I wasn't expecting such personal attention and getting the benefit of your extensive experience.
You so freely give your knowledge and experience to meet the needs of the students. Your programme is structured to offer real help, not just textbook pablum.
I only need 10-12 brides at the right price to hit my $250K goal for the season.
Fashion Launch Catalyst member
"I have a new role as "Creative Director" of 4 anchor stores and 114 boutique spaces"
I so enjoy your work and feel this has been the best help I've received from all the classes I've taken to build my business.
I have a new role as "Creative Director" of a new fashion district with 4 anchor stores and 114 boutique spaces ... and will be instituting the concepts we learned in this course on a much larger scale.
Maggie
Fashion Launch Catalyst member
"the live calls felt like a one-to-one call"
I really liked the training calls and pdf support. I found the live calls extremely helpful, especially Q&As which felt like a one-to-one call.
Fashion Launch Catalyst member
"I was getting 100 to 200 views per post. Now in total it's 30,000 views."
"The whole time with you has aligned with what I've needed...
I've been utilising the strategy that you taught me. A lot of people say they love my stories...I was getting 100 to 200 views per post. Now in total it's 30,000 views.
A monetary sponsor and 10 product sponsors supported my launch"
Amanda
Fashion Launch Catalyst member
READY TO TURN YOUR CRAFTSMANSHIP INTO RECOGNITION & SALES?
The choice is yours: keep investing in campaigns that don’t deliver, or discover exactly what buyers and editors want so your designs finally get noticed by an audience who value their uniqueness and quality.