FASHION ENTREPRENEURS ACADEMY

60 MINUTES TO HIGH PAYING CUSTOMERS 

INDEX:

1.  INTRODUCTION:

 Who this is suitable for and meet your Launch Coach.

2.  MISTAKES:  

The first thing we have to do is address the mistakes and blind spots that are preventing you from moving forward and reaching the success you want.

3.  ISSUES INDEPENDENT FASHION DESIGNERS FACE:

We will address some problems that artisanal independent designers face.

4.  YOUR LAUNCH ROADMAP - STEP 1 INSPIRE:

You want a launch that INSPIRES conversation around your brand and inspires your ideal customer to buy.  So, the first step is to identify the MOST EFFECTIVE LAUNCH for your specific business model, products, price and market.

5.  YOUR LAUNCH ROADMAP - STEP 2 CAPTIVATE & STEP 3 AMPLIFY

The next step is to CAPTIVATE premium customers who appreciate your designs.  Most designers waste time and money presenting collections to the WRONG people.  So you are going to walk away with my students' favourite process to CAPTIVATE YOUR IDEAL AUDIENCE.

 ...and the third step is to AMPLIFY your reach with press editorial and social media outreach.   An editorial in a magazine or being talked about by an influencer can elevate your brand’s presence and expand your audience quite dramatically.

 6.  YOUR LAUNCH ROADMAP - RECAP:

A quick re-cap of the  three steps to reach high paying customers: - INSPIRE, CAPTIVATE & AMPLIFY

 7.   FASHION LAUNCH CATALYST

A cultural SHIFT in the fashion industry has created new opportunities for committed designers who are ready to become CATALYSTS at the forefront of a new wave of ARTISANAL independent designers.

Fashion Launch Catalyst is a new approach to LAUNCHING your collection in this new landscape.