A SHOWCASE ISN'T YOUR REWARD FOR MAKING IT.... Â IT'S HOW YOU MAKE IT.
And September 2026 is your opportunity.
Secure your place before 17 June 2026 . Early confirmed designers receive priority showroom positioning.
SECURE YOUR PLACE AT FASHION WEEK
If you’re hoping that "ONLINE EXPOSURE” on a website or instagram alone will translate into profit… you're in for a long wait!
Instagram’s like a funfair.  People are scrolling to be entertained, not to make a serious purchase.  They  like your post and  move on... your name forgotten within 2 seconds....  and how will people even know your website exists?
High-End Clients don't buy from brands they vaguely remember.  They buy from brands that feel established, credible, prestigious and trusted.
So your first job as a fashion brand owner is to create the perception that your brand is CREDIBLE and PRESTIGIOUS.
 Most designers assume a showcase is something you do once you’ve already made it... Once you have funding, press attention, or maybe when you make your first million.
But that's backwards… In reality, a showcase builds the credibility and prestige that then creates the funding, press and sales.  It's the cause, not the result.
Because in fashion, trust for your brand comes from being seen in the right context, in the right way and at the right level.

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Think about the last time you walked into a room, a boutique or a presentation, and you just knew that this brand is the real thing. Nobody showed you a follower count.  The room told you.
That's what a showcase does. It makes the room do the talking.
I'm Jane, Your LAUNCH ARCHITECT
I started making delicate chiffon dresses, cutting out on the floor of my teeny basement bedroom. Â
No studio. No team. Just fabric, scissors, and a vision.
That business grew into something I couldn't have imagined: international stockists; celebrity clients, including a former member of the BRITISH ROYAL FAMILY; runway shows at London, Tokyo, Paris and a regular spot on the NEW YORK FASHION WEEK Official Catwalk Schedule at Bryant Park. My collections appeared in VOGUE, MARIE CLAIRE, GLAMOUR, ELLE, COSMOPOLITAN, WWD.
 In 2021,  I founded FASHION ENTREPRENEURS ACADEMY to help transform emerging designers into SOUGHT-AFTER NAMES getting press features, sales and stockists.
Then, in 2024 JANE.Magazine was launched at London Fashion Week, Â bringing independent designers face to face with buyers, press, influencers, industry insiders and fashion enthusiasts.
I'M READY... SECURE MYPLACE
FEATURED IN:
HERE'S WHAT THE FASHION WEEK SHOWCASE INCLUDES:
 3 DAY FASHION WEEK SHOWROOM EXPERIENCE IN LONDONÂ
Event Access & Showroom (hosted by JANE.Magazine):
- Exclusive central London pop-up showroom — 17 to 21 September 2026
- Dedicated buyer & press hours — private sessions with accredited buyers and media only
- Open access periods — for fashion enthusiasts to explore, shop and connect with your brand
- Private photography slot — the space is yours to capture your collection exactly as you envision it
- Rails, hangers and tables provided
Founder Support & Training:
- Live pre-event Launch & Sales Training Session (via Zoom) covering:
- How to present and talk about your collection with confidence
- Engaging buyers and press naturally, without feeling salesy
- Curating and refining your collection for a showcase setting
- Strategic storytelling: how to make your brand the one people remember
- Pricing architecture: Â positioning your work at the right level
- Sales and promotional materials guidance
- PR and social media strategies to maximise your participation
- Templates to streamline your communications
- Follow-up tactics to convert conversations into orders
- On-site guidance each day, including:
- Walkthrough of your setup and positioning within the showroom
- Preparation for buyer conversations before each day begins
- Personal introductions to buyers, press, influencers and fashion enthusiasts
- On-the-spot support throughout
Marketing & PR:
- Top international and national media, buyers, fashion professionals, influencers and fashion enthusiasts personally invited to attend
- A dedicated feature in JANE.Magazine introducing your brand ahead of the event
- Promotion across FEA and JANE.Magazine social media channels
- Inclusion in targeted paid advertising
- Email campaigns reaching 3,000+ industry professionals and fashion enthusiasts.
Branding & Visibility:
- Â Logo and branding featured at the showroom and event digital invitations
- Pre-event impact guide: Â practical preparation to help you make the most of every moment
- A personally curated introduction list: Â hand-picked buyers and press matched specifically to your brand and collection
See the designers who showcased with JANE.Magazine at London Fashion Week...
Designers Who Took The Leap... And What Happened Next
A snapshot of independent designers who have worked with JANE.Magazine and FEA across Fashion Week showcases, other events and the Fashion Launch Catalyst programme.
DESIGNER SPOTLIGHT: LOTTE VAN STIJN
"It felt unreal. It'is super amazing to get a chance like that for London Fashion Week... learning what to say, how to present, styling, cards, look books"
DESIGNER SPOTLIGHT: TIFFANY NOYAMA
Tiffany was our spotlight designer at the JANE.Magazine London Fashion Week showcase. This is what she said afterwards... : "If it wasn't for Jane I would not be in London Fashion Week. Now I feel like a real designer"
DESIGNER SPOTLIGHT: TINA AILEEN
FEA alumni. Now showcasing in Paris and London.
WHAT DESIGNERS SAY ABOUT WORKING WITH JANE AND FEA
"AUDIENCE BUILDING, DRAFTING A PRESS RELEASE"
"The most useful parts were audience building, drafting a press release, Â finding journalists & editors and finding a high quality manufacturer"
Tiffany Lui, Founder of Tiffany Noyama
"LEARNING WHAT TO SAY, HOW TO PRESENT, STYLING, LOOK BOOKS "
"It was very cool to have my own collection in London… learning what to say, how to present, styling, look books and I really enjoyed it".
Lotte Van Stijn, Founder of her eponymous brand.
"I EVEN GOT MY FIRST ORDER TODAY!...
“... I am overjoyed and unbelievably grateful. Thankyou so much for believing in me. Â
The depth to which Jane was able to answer every question was phenomenal.  I never expected so much and I would not have a few pieces already in stock if Jane hadn’t told me I could do it”.
Bayla Lewis, Founder of Buzz & Luna
“VOGUE HAVE REACHED OUT TO ME”
“... I'm in Wolf & Badger... I'm going to take part in the Lone Design Club... Â
After going through FEA I’ve gone from just making things for the sake of it to having a proper launch plan.  I've now got loads of design ideas and resources and I feel like I found myself while doing it!"
Amy York, Founder of Amy York
“NOW I AM INTERVIEWING FOR STUDIO AND MARKETING ASSISTANTS"
“Jane really pushed me to see the possibility of increasing productivity and profit by hiring out work. Now I am preparing for the launch of a new product and interviewing for studio and marketing assistants”. FEA helped me see that with this knowledge you have a real fighting chance.
Vivian Kvitka, Founder of The Viv Goods
“NOT JUST TEXTBOOK PABLUM”
“FEA is structured to offer real help, not just textbook pablum.  I only need 10 - 12 brides at the right price to hit mh $250K goal for the season."
Maggie, Couturier, U
FEA ALUMNI TINA SHOWCASED IN PARIS AND LONDON
“Fashion Entrepreneurs Academy gave me a kickstart with clear direction and structure. You can customise the way you want to run your business and it made a difference not just for myself but also for my customers.  This has been a wonderful programme. The value is beyond your imagination”
Tina Aileen, Founder of Tunalien
“BEFORE I WAS GETTING 100 TO 200 VIEWS PER POST. NOW IT'S 30,000 VIEWS”
The showcase doesn't replace your online presence, it amplifies it.  “I got a monetary sponsor for my catwalk show, product sponsors, 40 brand supporters and media partners".
Amanda, Couturier, US
Frequently Asked Questions
The focus is on showcasing and promoting your brand and collection. There will be designated times to sell small inventory or take pre-orders and made-to-order requests. We'll guide you on the best approach for your collection during the pre-event training session.
Absolutely. We handle the full showcase setup on your behalf. Simply ship your collection to us and we take care of everything: Â presentation, styling, buyer conversations and follow-up. You don't need to be there in person, though you're of course welcome to attend.
For designers attending in person, I'm happy to suggest hotels and help you navigate London
f you have a collection you believe in, you're ready. The pre-event training session is specifically designed to help you refine your presentation, curate your selection and walk into the showroom with confidence. You don't need to be established... you need to be committed.
This is about brand presentation, not volume. A small, beautifully curated selection is far more powerful than a crowded rail. We work with you before the event to create a presentation that shows your collection in its best light — whether you have five pieces or twenty-five.
THE ROOM DOES THE TALKING... Â MAKE SURE YOU'RE IN IT.
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Places are strictly limited to maintain the quality and exclusivity of the showcase. Â Secure your place before 17th June 2026. Â Early confirmed designers receive priority showroom positioning.
A ÂŁ250 non-refundable deposit secures your place. Total investment, including deposit: ÂŁ1,500. Â Payment plans of 2 or 3 instalments available for the ÂŁ1,250 balance.
Questions? Â Email [email protected]Â to arrange a call.
SECURE YOUR PLACE AT FASHION WEEK
