3 TOOLS TO GET YOUR FASHION BRAND PAYING YOU MORE THAN YOUR 9-TO-5
How Fashion Designers & Founders Increase Profits Without Speaking To More Customers
Saturday 19 September · 12-2pm · Fitzrovia, London
BOOK NOW
3 TOOLS TO GET YOUR FASHION BRAND PAYING YOU MORE THAN A 9-TO-5
Saturday 19 September · 12-2pm Fitzrovia, London
Interactive Live Training Hosted by Jane McMillan, Founder of JANE.Magazine and Fashion Entrepreneurs Academy.
COME FOR THE EDUCATION. STAY FOR THE CONNECTIONS.
✨ Learn from an experienced brand owner with over 3 decades industry experience
👗 Discover how to make more money in your fashion business
🛍️Goody Bags
🙋♀️ Q and A
🍿 Refreshments
💬 Connect with fellow fashion founders
BOOK YOUR TICKET£15 EARLY BIRD
Your ticket includes refreshments and goody bag
19 September · 12-2pm
Fitzrovia, central London
Nearest tubes: Goodge Street · Tottenham Court Road · Oxford Circus
Exact venue address will be provided with your ticket confirmation.
Limited early bird tickets available.
3 TOOLS. 3 ANSWERS.
ONE PROFITABLE FASHION BUSINESS
THE REAL COST OF LAUNCHING YOUR COLLECTION
The biggest mistake fashion founders make is blowing the budget too soon, and having to close the business before it's even had a chance.
Here, you'll calculate what it actually costs to build and launch your collection, including the costs designers usually overlook, how much revenue you need to generate, and how many products you realistically need to sell to achieve the revenue and profit you want.
You'll see exactly where the biggest costs sit, so you can plan and fund your next collection without blowing the budget before anyone even knows your brand exists.
YOU CAN MAKE SALES AND STILL LOSE MONEY
Making sales doesn't mean you're making money. If your price is wrong, more sales can actually mean more loss.
I'll show you how to calculate a selling price that actually makes you a profit, for both direct-to-customer and wholesale, how to strategically price for business growth, and what to change if your current pricing isn't built to support the business you want to grow.
WHY CUSTOMERS WON’T PAY WHAT YOUR DESIGNS ARE WORTH
If customers are hesitating at your price, it's rarely about the number. It's about whether they believe your product is worth that price.
We'll look at whether your current designs match the price you need to charge, and the factors that shape what customers are willing to pay — from positioning and perceived value, to how your brand, product and customer experience work together.
So you can close that gap, stop competing on price, and start giving customers compelling reasons to choose your brand, at the price you need to grow.
HI! IT'S JANE, FASHION BUSINESS CONSULTANT AND LAUNCH ARCHITECT
I started my own fashion brand in 1996, cutting delicate chiffon dresses on the floor of my tiny basement bedroom. No studio. No team. No financial backing. Just fabric, scissors and an all-consuming obsession.
I learned the hard way to build a business around those designs, how much it really costs to launch a collection, how to price it profitably, and how to get customers to see the value in paying more.
Eventually, that tiny bedroom business grew to include international stockists, celebrity clients including a former British Royal, on schedule shows at New York and London Fashion Weeks, a designer of the year nomination, and features in Vogue, Marie Claire, Elle, In Style and WWD.
I’ve worked across multiple sides of the fashion industry, from running my own label and consulting for brands including Roksanda and Roland Mouret, to teaching as an Associate Lecturer at Central Saint Martins and supporting hundreds of independent designers through my workshops, programmes and consultancy.
My work has been recognised by some of the industry’s leading names, including Hilary Alexander, who described me in the Daily Telegraph as “one of the hot names at fashion week”.
COMING TO THE FASHION SHOWCASE COCKTAIL RECEPTION TOO? SAVE £5
Join us for the JANE.Magazine Cocktail Reception on 17 September, and save £5 when you book both events.
Founders Forum + Cocktail Reception: £20
Instead of £25 when booked separately.
Your bundle includes:
· Founders Forum live interactive training on 19 September, including goody bag and refreshments
· Cocktail Reception on 17 September, including one cocktail
Click the button below for details of the JANE.Magazine FASHION SHOWCASE COCKTAIL RECEPTION: