 HOW ARTISANAL FASHION DESIGNERS STAND OUT AS A HIGH PROFILE BRAND ATTRACTING DISCERNING CUSTOMERS & PRESS
CLAIM YOUR PLACE
Stop Relying On An Algorithm For The Success Or Failure Of Your Business.
If you’re hoping that "INSTAGRAM EXPOSURE” alone will translate into profit… you're in for a long wait!
Instagram’s like a funfair, and by the time the lights are down, your name has dissolved in the blur. People are scrolling to be entertained, not to make a serious purchase. Â
They might like your post, or engage, but your name's forgotten within 2 seconds.
High-End Clients don't buy from brands they vaguely remember.  They buy from brands that feel established, credible, prestigious and trusted.
So your first job as a fashion brand owner is to create the perception that your brand is credible and PRESTIGIOUS.
Most designers assume a showcase is something you do once you’ve already made it... Once you have funding, press attention, or maybe when you make your first million.
But that's backwards… In reality a showcase is actually the thing that creates the funding, press or sales.  It's the cause, not the result.
Because in fashion, trust for your brand comes from being seen in the right context, in the right way and at the right level.

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Think about the last time you walked into a room, a boutique or a presentation, and you just knew that this brand is the real thing. Nobody showed you a follower count.  The room told you.
That's what a showcase does. It makes the room do the talking.
SAVE YOUR FASHION WEEK SHOWCASE SPOT TODAY
HERE'S WHAT THE FASHION WEEK SHOWCASE INCLUDES:
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3 DAY FASHION WEEK SHOWROOM EXPERIENCE IN LONDON
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Event Access & Showroom (hosted by JANE.Magazine):
- Exclusive Central London pop-up/showroom for 3 days (small inventory or pre-order/made to order focus) - 3 days 17 - 21 September 2026Â
- Dedicated buyer & press hours — private sessions when only accredited buyers and media attend
- Open access periods — time for general consumers to explore, shop, and connect
- Private photography slot — Scheduled time:  the space is yours to capture your collection however you like
- Rails, hangers & tables provided for your presentation
- Organised training experience on presenting your brand professionallyÂ
Founder Support & Training:
- Live pre-event Launch & Sales Training Session (via Zoom) covering:
- How to present and talk about your collection confidently
- Engaging buyers and press without feeling salesy
- Refining collection presentation, storytelling and strategic pricing.Â
- Guidance on sales & promotional materials.
- PR and social media strategies to maximise participation
- Useful templates to streamline communication
- Follow-up tactics to convert meetings into results
- On-site guidance each day, including:
- Walkthrough of your setup and positioning in the showroom
- Preparing for buyer conversations and the day ahead
- Facilitating introductions to buyers and press
- Crisis support and quick problem solving
Marketing & PR:
- Top International &Â national media, buyers, fashion professionals, influencers and consumers invited to attend
- Feature in JANE.Magazine introducing your brand and the event
- Promotion via FEA & JANE.Magazine social media channels
- Inclusion in targeted Facebook Ads
- Email campaigns to 3,000+ industry professionals and consumers
Branding & Visibility:
- Logo and branding opportunities at the showroom and on event invites
- Pre-event guide with tips for maximising your impact
- Access to a curated networking list (buyers/press) to plan meetings
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and lots more!
FEA X JANE.MAGAZINE'S PREVIOUS FASHION WEEK SHOWCASE
MEET SOME FEA DESIGNERS
CASE STUDY: TIFFANY NOYAMA
"I had no idea where to find editors and journalists and Jane helped me to draft a PRESS RELEASE ... If it wasn't for Jane I would not be in London FASHION WEEK!"
CASE STUDY: LOTTE VAN STIJN
"It is super amazing to get a chance like that for London FASHION WEEK... learning WHAT TO SAY, how are you PRESENTING it, what do you need in terms of STYLING, cards, LOOK BOOKS.... it was a huge learning experience and I really enjoyed it"
CASE STUDY: TINA AILEEN
"Other students trying Jane's methods are SUCCESSFUL, featured in magazines, doing pop-ups and I am so glad to see their success as well."
Hi!  It's Jane, Your LAUNCH ARCHITECT
I help independent artisanal designers  promote, launch and sell.
I started making delicate chiffon dresses, cutting out on the floor of my teeny basement bedroom. Â
No studio. No team. Just fabric, scissors, and a vision.
That business grew into something I couldn't have imagined: international stockists; celebrity clients, including a former member of the BRITISH ROYAL FAMILY; runway shows at London, Tokyo, Paris and a regular spot on the NEW YORK FASHION WEEK Official Catwalk Schedule at Bryant Park. My collections appeared in VOGUE, MARIE CLAIRE, GLAMOUR, ELLE, COSMOPOLITAN, WWD, etc.
 In 2021,  I founded FASHION ENTREPRENEURS ACADEMY to help transform emerging designers into SOUGHT-AFTER NAMES getting press features, sales and stockists.
Then, in 2024 JANE.Magazine digital showroom was launched at London Fashion Week to showcase designers in n in-person format to buyers, press, influencers and other industry insider and fashion enthusiasts.
CLAIM YOUR SPOT AT THE FASHION WEEK SHOWCASE!
FEATURED IN:
"IF IT WASN'T FOR JANE I WOULD NOT BE SHOWING DURING LONDON FASHION WEEK"
"Jane's programme has been very helpful. Â The most useful parts were audience building, drafting a press release, Â finding journalists & editors and finding a high quality manufacturer. Â If it wasn't for Jane I would not be showing during LONDON FASHION WEEK"
Tiffany Lui, Founder of Tiffany Noyama
" IT WAS SUPER AMAZING ... LEARNING WHAT TO SAY, HOW TO PRESENT, STYLING LOOK BOOKS...!"
"It felt unreal.  It was super amazing to get a chance like that….Â
It was very cool to have my own collection in London… learning what to say, how to present, styling, look books and I really enjoyed it".
Lotte Van Stijn, Founder of her eponymous brand.
"I EVEN GOT MY FIRST ORDER TODAY!...
“... I am overjoyed and unbelievably grateful. Thankyou so much for believing in me. Â
The depth to which Jane was able to answer every question was phenomenal.  I never expected so much and I would not have a few pieces already in stock if Jane hadn’t told me I could do it”.
Bayla Lewis, Founder of Buzz & Luna
“VOGUE HAVE REACHED OUT TO ME”
“... I'm in Wolf & Badger... I'm going to take part in the Lone Design Club... Â
After going through FEA I’ve gone from just making things for the sake of it to having a proper launch plan.  I've now got loads of design ideas and resources and I feel like I found myself while doing it!"
Amy York, Founder of Amy York
“NOW I AM INTERVIEWING FOR STUDIO AND MARKETING ASSISTANTS"
“Jane really pushed me to see the possibility of increasing productivity and profit by hiring out work. Now I am preparing for the launch of a new product and interviewing for studio and marketing assistants”. FEA helped me see that with this knowledge you have a real fighting chance.
Vivian Kvitka, Founder of The Viv Goods
“I ONLY NEED 10 - 12 BRIDES AT THE RIGHT PRICE TO HIT MY $250K GOAL FOR THE SEASON”
“Fashion Launch Catalyst is structured to offer real help, not just textbook pablum."
Maggie, Couturier, U
“I HAVE GOT ANOTHER REFERRAL”
“Fashion Entrepreneurs Academy gave me a kickstart with clear direction and structure. You can customise the way you want to run your business and it made a difference not just for myself but also for my customers.  This has been a wonderful programme. The value is beyond your imagination”
Tina Aileen, Founder of Tunalien
“BEFORE I WAS GETTING 100 TO 200 VIEWS PER POST. NOW IT'S 30,000 VIEWS”
“... I've been utilising the strategy that Jane taught me.  A lot of people say they love my stories...
I got a monetary sponsor for my catwalk show, product sponsors, 40 brand supporters and media partners.
Amanda, Couturier, US
