YOU DIDN’T BECOME A DESIGNER TO END UPCHAINED TO A SEWING MACHINE OR TRAPPED BY ALGORITHMS
THE FASHION DESIGNERS’ SHORTCUT TO BUYERS, PRESS & RECOGNITION
14-DAY LAUNCH STORY CHALLENGE
$200 OFF
$297 $97 only - LIMITED SPOTS
$97 for 14 days of expert launch guidance
Claim your spot before the offer ends!
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Present Your Luxury Artisanal Fashion Collection With An Impactful Launch.
Raise your profile, build brand trust, captivate the fashion press, and help your audience see your value and buy... without gambling your future on the algorithm.
Master how to sell through story and the same proven foundations that helped one of my designers catch Vogue’s attention, so you can confidently attract buyers, press and lasting success.
For fashion designers with quality craftsmanship and original designs who feel invisible online and demoted to seamstress and pattern maker in their own business… stuck in the one-off grind, unsure how to scale and lead as the designer and creative director of their brand.
You’ve poured your creativity into your designs
🦋 Worked late nights sewing samples and the business you were excited to start now feels like a demotion.
🦋 Managed manufacturers and fabric suppliers who were 2 weeks late with delivery.
🦋 Struggled through an unprofitable launch.
🦋 Dealt with refund requests.
🦋 Sacrificed a social life to create content for Instagram and Tik Tok that only got 6 likes....
🦋 Kept positive when people say they can get cheaper in Zara.
and you know your work deserves an audience that values artistry, craft, and exclusivity….
... But when it comes to planning your first fashion launch, everything feels overwhelming:
❌ Unsure what type of launch will position your brand to capture attention and generate sales.
❌ Struggling to communicate your story in a way that connects with your audience.
❌ Confused about what steps to take, and in what order, to avoid wasting money.
❌ Frustrated with visibility on social media that doesn’t convert.
❌ Convinced a successful launch is out of reach without a huge budget.
That’s exactly why I created the 14-Day Launch Story Challenge.
Why a Launch Story?...
Once you master the fundamentals of conveying meaning through a launch story, all sales become easier.
In this 14-Day Challenge, you’ll start by defining a clear vision and theme for your launch. Then, you’ll discover the Mini Launch Matrix — a practical toolset to identify the launch format that will have the most impact for your brand. This helps you authentically build credibility, capture attention in fashion circles, and connect with your ideal customers.
In Just 14 Days, You will…
🦋 Define your authentic launch vision, so your launch feels true to you and your brand.
🦋 Map the emotional journey your audience should experience.
🦋 Create your launch moodboard to guide vibe and visuals.
🦋 Choose the right launch type and format for YOUR brand using the mini launch matrix.
🦋 Refine your launch story into a cohesive, compelling narrative.
🦋 Remove the money blocks that prevent you from charging what you’re worth.
🦋 Walk away with a one-page Launch Vision Blueprint that makes your next step crystal clear.
How It Works
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🎥 Daily bite-sized training videos packed with actionable steps to move your brand forward - 16th to 29th September→ Short, focused, actionable.
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📝 Daily 30-min exercises 16th to 29th September→ Simple but powerful to achieve real results.
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🎁 Bonus Live Awards Ceremony on Zoom on 30th September → Discover how to transform your launch vision into a step-by-step, profitable plan.
Why This Challenge Works
In just two weeks, you’ll apply the same launch strategies I’ve used to help designers gain credibility at London Fashion Week and get noticed by elite buyers and press, including Vogue.
This challenge is for serious designers ready to step up their business, gain clarity, stop second-guessing, and start attracting the right buyers and opportunities.
The Investment
💎 Regular Price: $297
🎉 Special Offer with your $200 coupon: Just $97
That’s less than $7 a day to design the launch vision, narrative and format that sets your brand up for success.
This Challenge Is For You If…
✨ You design high-quality, premium pieces but struggle to communicate their value.
✨ You want to attract the right buyers, not bargain hunters.
✨ You’re tired of guessing, wasting money on random tips or taking courses where you never meet the coach.
By the End of 14 Days…
You’ll have clarity, focus, and a mapped-out vision of your launch story and format, You’ll remove the money blocks holding you back, and you’ll see the next challenge: turning your vision into reality with step-by-step execution, content creation and sales strategy…
That’s what we’ll cover at the Awards Ceremony, where I’ll reveal the Fashion Launch Catalyst process that makes your vision actionable and profitable.
You might be thinking…
👉 “I’m already too busy.”
That’s why each training is just 5–10 minutes, with 10–30 minute daily tasks... Short, actionable, and designed specifically for busy designers. Plus, you’ll get lifetime access, so if you miss a day you can catch up anytime.
👉 “Will $97 really move the needle?”
Absolutely. This isn’t fluff. By the end of 14 days you’ll have a clear, compelling launch story - the most essential piece that makes buyers, press and clients actually pay attention to your collection. One boutique order or one luxury client covers this investment many times over.
👉 “Shouldn’t I just wait for the full program?”
Think of this as the first step ... the foundation every successful launch is built on. Without it, no PR, no sales strategy, no marketing plan will stick.... And You’ll receive a $97 credit toward the full program when doors open (in a few weeks).
This challenge will help you:
✨ Pull your inspiration into a story that resonates with luxury buyers and clients.
✨ Finally stop being compared to fast fashion.
✨ Position your collection as a brand people want to invest in.
And of course you have the Facebook group for community support and a live celebratory event on 30th September to ask any questions or receive feedback live with me.
You’ve put too much into your designs to let them be overlooked. Let’s make sure the right people see them.
CASE STUDY: TIFFANY NOYAMA
"I had no idea where to find editors and journalists and Jane helped me to draft a PRESS RELEASE ... If it wasn't for Jane I would not be in London FASHION WEEK!"
CASE STUDY: LOTTE VAN STIJN
"It is super amazing to get a chance like that for London FASHION WEEK... learning WHAT TO SAY, how are you PRESENTING it, what do you need in terms of STYLING, cards, LOOK BOOKS.... it was a huge learning experience and I really enjoyed it"
CASE STUDY: TINA AILEEN
"Other students trying Jane's methods are SUCCESSFUL, featured in magazines, doing pop-ups and I am so glad to see their success as well."
Hi! It's Jane, Your Launch Coach
I help independent artisanal designers launch their collections and attract the right buyers.
My 3 decades of experience started by making delicate chiffon dresses in a teeny basement bedroom in London. I grew that business to achieve international stockists; celebrity clients including a legendary member of the British Royal Family.
There were television appearances; shows at LONDON, TOKYO & PARIS fashion weeks and my collections were a regular name on the NEW YORK FASHION WEEK OFFICIAL CATWALK SCHEDULE at Bryant Park.
My work has been featured in editorials of top magazines such as VOGUE, MARIE CLAIRE, GLAMOUR, ELLE, COSMOPOLITAN, WWD, etc. and now I show independent designers how you can achieve press recognition that can lead to exponential results in your business!
I’ve guided over a thousand designers- through my consultancy, at Central Saint Martins, and my exclusive Fashion Entrepreneurs Academy, which I founded in 2021. Now, it’s your turn.
JOIN THE LAUNCH STORY CHALLENGE
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Frequently Asked Questions
Each training is just 5 - 10 minutes, with short actionable tasks that take 10 - 30 minutes. I know only too well how precious your time is and this has been specifically designed for busy designers who are juggling collections, jobs, and life. Plus, you’ll have lifetime access to the materials, so you can catch up or revisit anytime.
No worries. The daily trainings are pre-recorded, so you can watch them anytime that suits you. The live celebration event at the end will be recorded too, so you won’t miss out if you can’t join live.
You’ll still get the full benefit. Many designers dip in and out depending on their schedule. Because you have lifetime access, you can go at your own pace and revisit the challenge whenever you need it.
Most trainings follow general marketing advise that is not appropriate for high end fashion. The Challenge gives you a mini version of the Launch Matrix, the proven system I use inside Fashion Launch Catalyst to help designers plan an inspirational sell-out launch event that puts their brand on the map and attracts the most ideal customers, buyers and press. It’s not theory. It’s a step-by-step method that works for luxury and premium brands.
Your launch story is the foundation of your launch. Without it, PR doesn’t stick, buyers aren’t interested, and customers won’t see the value in your designs. In this challenge, you’ll learn to craft a story that aligns your vision, brand, and collection, so every other launch strategy actually works. Without it, you risk wasting all the resources you’ve already poured into your business - your time, energy, and money.
One sale to a premium client could more than cover this investment. Think of it as planting the seed for your next collection’s success. Without a strong launch story, even the most beautiful collection risks being overlooked. You’ve already invested so much into your designs — materials, time, energy, vision. Can you really afford to risk all of that by skipping the one thing that makes buyers and clients pay attention?
Think of this challenge as the foundation - the first step every successful launch is built on. When doors open for the full Fashion Launch Catalyst program in a few weeks, you’ll receive a coupon for the amount you invested in the challenge, so nothing is wasted.
Yes. This isn’t about cookie-cutter tactics. You’ll be guided through exercises that help you craft a launch story authentic to your specific brand DNA and ideal clients. The framework works for couture, luxury, artisanal, and high-end ready-to-wear designers alike.
Ready to Map Your First Fashion Launch?
Join the 14-Day Launch Story Challenge today.
Just $97 with your $200 coupon (normally $297)
👉 Reserve Your Spot Now
The first four to sign up will also receive an exclusive private Q&A with me where I’ll personally help you execute your launch story and discuss next steps.
