AKA The Manifestation phase. You’ll discover the secret to getting customers BEFORE you create your product; start THINKING like the top fashion entrepreneurs and get your business structure set up for success. If you can complete all the modules in this phase, you’ll be set up for success when you launch!
AKA M.A.I.C. Method. We cover every piece of your launch, so you become crystal clear on what you need to do in each step. You’ll map out key activities, so you can get your baby out into the world, make your customers happy and make you some money! Here we cover Marketing, PR, Sales, & Manufacturing etc.
AKA SCALE. This Phase gets really fun, because debriefing a successful launch feels really good and prevents post launch withdrawal! I’ll show you how to measure and improve your success. We'll cover scaling your business , building a harmonious team and putting automations in place to create a smoothly run machine!
Jane McMillan is the founder of Fashion Entrepreneurs Academy and lives in London. She was the former CEO of her own fashion business with celebrity clients including an HRH....yes for realzies! Her work has been featured in publications such as Vogue, Marie Claire, Glamour, Cosmopolitan, WWD, etc. and shown on the official schedule at New York Fashion Week and London & Paris fashion weeks. For many years Jane was also a lecturer on the fashion course at the legendary St Martins College of Art & Design in London and has helped many of Londons' top designers with their collections.
JOIN THE WAITLIST FOR FEAIf you don't want to wait for enrolment to open and want urgent one-to-one support then you can book a "Winners Circle" Roadmap Session where we sit down just the two of us and map out some creative strategies for YOUR business.
CLICK HERE to find out more about "Winners Circle"!"In Fashion Entrepreneurs Academy There’s a lot of information in the course that I will take on now but also later on when I build my business. It has helped me to think about aspects like manufacturing and to change my mindset. Jane has been a really good resource in terms of linking us to manufacturers, suppliers and she also gave me a good guideline as to what kind of price we might want to pay someone i.e. someone was getting ripped off and she was like “Hey I think that’s too much”. "
"It has been such a fortuitous and productive experience to be in Janes’ class. Im really grateful for the extra effort she made every time I had a question, and how she followed up after. My biggest struggle before joining Fashion Entrepreneurs Academy was taking risks and hiring help. Jane really pushed me to see the value of my time and the possibility of increasing productivity and profit by hiring out work. Now I am preparing for the launch of a new product and am interviewing for a studio assistant and a marketing assistant. FEA helped me see that it is easy to be intimidated by the glitter, but with knowledge of your niche and how to get a product made you have a real fighting chance. The process of getting a product made from tech pack to fabric sourcing, to pattern cutter, to machinist, to production, filled a huge knowledge gap. I also found the module about money, and the conversations with other students about how to budget and finance their launch was refreshingly realistic. The weekly coaching helped me to stay focused during the week so that I would be able to make the most use of your mentorship, and ask questions as they came up. It was motivating to hear from other designers who are aspiring for a similar goal, and their questions were often either things I had faced or I think I might face in the future."
"The 3 X Launch Formula in FEA gave me a kickstart with a clear direction and structure. You can customise the way you want to run your business and it made a difference not just for myself but also for my customers. I learned what is already working in the fashion business and new ideas in running a business. This has been a wonderful programme. The value is beyond your imagination. Jane is the person to guide you if you are looking for a mentor or coach who has experience, is open and very friendly. You can totally trust her and she created a safe environment for everyone to open up. "
"I was a little bit all over the place and I didn't really know where I wanted to go with my business. After going through Fashion Entrepreneurs Academy I’ve gone from selling face-masks to friends and family and just making things for the sake of it to having a proper launch plan. I've now got loads of design ideas and resources. ....And the 1:1 weekly coaching was really useful because I got to discuss my plan and struggles.... I feel like I found myself while doing it! I've really enjoyed every minute of it!”"
"Before FEA I was selling directly to customers and it wasn’t really enough to sustain myself. Now with the knowledge Jane gave me I'm able to tap into the wholesale side of business which I had never considered before. I can also see myself growing greatly on that side of business. Jane gave me everything I absolutely need to move my business and move forward. She shared so much, even in the programme private Facebook group. I gained a lot of knowledge about exporting and different things I hadn’t considered. This is so great. You have no idea. I have got to a place where I am so comfortable. I see no limits. I now see a wealth of life in lots of little stores."
"I found the weekly coaching so helpful. It was incredible to have my opinions matter and my questions be taken very seriously. The depth in which Jane was able to answer every question was phenomenal. I never expected so much information. Jane was incredibly helpful and so encouraging in every aspect of the course. I would not have a few pieces already in stock if Jane hadn’t have told me I could do it. "
"...Before the course I felt I couldn't do anything in fashion but it was always my dream. It's about taking baby steps. I now feel powerful and that I can reach my goals ....With Janes personal coaching I felt I was understood and there is somebody who wants to really help me reach my vision... I discovered my superpower and how to use it to build my fashion brand...."
"Jane gave me clarity especially around positioning and pricing which I was struggling with! Now I can confidently move forward. I am so pleased with my progress all thanks to Janes’ encouragement. Because of the steps learned in FEA I am now in discussions with a sample machinist discussing my first collection which is a huge step towards making my business a reality. Jane is a very generous teacher. She gives you what you expect and even more. Encouragement from other members of the group was helpful. And the contacts."
Check out these inspiring stories from some of my 3 X LAUNCH FORMULA students who decided to make the brave decision to put themselves out there and start their fashion brand. I want to brag about you next! Why Not YOU!!
"It has been such a fortuitous and productive experience to be in Janes’ class. Im really grateful for the extra effort she made every time I had a question, and how she followed up after. My biggest struggle before joining Fashion Entrepreneurs Academy was taking risks and hiring help. Jane really pushed me to see the value of my time and the possibility of increasing productivity and profit by hiring out work. Now I am preparing for the launch of a new product and am interviewing for a studio assistant and a marketing assistant. FEA helped me see that it is easy to be intimidated by the glitter, but with knowledge of your niche and how to get a product made you have a real fighting chance. The process of getting a product made from tech pack to fabric sourcing, to pattern cutter, to machinist, to production, filled a huge knowledge gap. I also found the module about money, and the conversations with other students about how to budget and finance their launch was refreshingly realistic. The weekly coaching helped me to stay focused during the week so that I would be able to make the most use of Jane's mentorship, and ask questions as they came up. It was motivating to hear from other designers who are aspiring for a similar goal, and their questions were often either things I had faced or I think I might face in the future."
"I was a little bit all over the place and I didn't really know where I wanted to go with my business. After going through Fashion Entrepreneurs Academy I’ve gone from selling face-masks to friends and family and just making things for the sake of it to having a proper launch plan. I've now got loads of design ideas and resources. ....And the 1:1 weekly coaching was really useful because I got to discuss my plan and struggles.... I feel like I found myself while doing it! I've really enjoyed every minute of it!”"
"The 3 X Launch Formula in FEA gave me a kickstart with a clear direction and structure. You can customise the way you want to run your business and it made a difference not just for myself but also for my customers. I learned what is already working in the fashion business and new ideas in running a business. This has been a wonderful programme. The value is beyond your imagination. "
"Before FEA I was selling directly to customers and it wasn’t really enough to sustain myself. Now with the knowledge Jane gave me I'm able to tap into the wholesale side of business which I had never considered before. I can also see myself growing greatly on that side of business. Jane gave me everything I absolutely need to move my business and move forward. She shared so much, even in the programme private Facebook group. I gained a lot of knowledge about exporting and different things I hadn’t considered. This is so great. You have no idea. I have got to a place where I am so comfortable. I see no limits. I now see a wealth of life in lots of little stores."
"I found the weekly coaching so helpful. It was incredible to have my opinions matter and my questions be taken very seriously. The depth in which Jane was able to answer every question was phenomenal. I never expected so much information. Jane was incredibly helpful and so encouraging in every aspect of the course. I would not have a few pieces already in stock if Jane hadn’t have told me I could do it. "
"Jane gave me clarity especially around positioning and pricing which I was struggling with! Now I can confidently move forward. I am so pleased with my progress all thanks to Janes’ encouragement. Because of the steps learned in FEA I am now in discussions with a sample machinist discussing my first collection which is a huge step towards making my business a reality. Jane is a very generous teacher. She gives you what you expect and even more. Encouragement from other members of the group was helpful. And the contacts. "
"In Fashion Entrepreneurs Academy There’s a lot of information in the course that I will take on now but also later on when I build my business. It has helped me to think about aspects like manufacturing and to change my mindset. Jane has been a really good resource in terms of linking us to manufacturers, suppliers and she also gave me a good guideline as to what kind of price we might want to pay someone i.e. someone was getting ripped off and she was like “Hey I think that’s too much”. "
"...Before the course I felt I couldn't do anything in fashion but it was always my dream. It's about taking baby steps. I now feel powerful and that I can reach my goals ....With Janes personal coaching I felt I was understood and there is somebody who wants to really help me reach my vision... I discovered my superpower and how to use it to build my fashion brand...."
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