THE #1 SIGN YOU'RE READY FOR A PRESS-WORTHY LAUNCH EVENT (Even if you're still sewing samples yourself)

The sign you’re ready?

You notice what’s missing in the industry and know how your collection could stand out...  even if no one else sees it yet.

Most designers think they need a massive team, glossy showroom and a perfect collection to get noticed. After all, that's what you see in the press.

But being ready isn’t about what you think you should have.  It’s about how you position what you already have.

Think of each sample you’ve sewn as a single note in a song.  Alone, it’s nice enough but it doesn’t move anyone.   However if you arrange the notes and craft the melody then suddenly you have a performance that people are raving about for months after.

Your launch is that performance .  You have the samples and now it’s just about orchestrating them to make an impact.

A designer I worked with in Fashion Launch Catalyst was stuck sewing in her studio for months, thinking she needed to be ‘ready’ before presenting to buyers or press.  

Within weeks of repositioning what she already had  (her small collection, her talent and unique story) she had media partners, press coverage, a team of 40 to support her and a sold-out private launch event. 

She didn’t need more resources, just a launch crafted to highlight the value she already had.  That’s the power of positioning.

If you’re a visionary designer who can craft a story with your collection, create an experience that feels exclusive, and show up intentionally… you’re already ready for a press-worthy launch event.   Even if you’re still sewing the samples yourself.  

The missing piece isn’t talent… It’s story and strategy…  and that’s exactly what I help designers unlock inside my Fashion Launch Catalyst programme.   To be the first in when doors re-open join the priority list by clicking the link below.