WANTÂ TO SCALEÂ BUT AFRAID OFÂ LOSING YOUR CREATIVE BUBBLE?
THEÂ ARTISANAL FASHION DESIGNER'SÂ LAUNCH MAP TO GET NOTICED AND ATTRACT PREMIUM CUSTOMERS
GROW YOUR BRAND WITHOUT THE CHAOS: Â NO ADMIN HEADACHES. Â NO PRODUCTION DELAYS. Â NO MISSED SHIPMENTS. Â Â JUST CREATIVE FLOW!
You’re Growing—But Not Fast Enough? Let’s Expand Your Reach.
I’m sharing everything I’ve learned from over 20 years of selling my designs to international boutiques and private clients—including celebrities and even a legendary member of the British Royal Family.
I’ll walk you through exactly how to launch your collection in a way that gets buyers and press genuinely excited about your brand—so you can scale your business without wasting time or money on outdated 2020 tactics.
 Hi, I'm Jane 👋
Your Launch Coach
I help independent fashion designers launch with impact—so you can attract premium customers and grow a profitable, in-demand brand.
Back in 1996, I started hand-cutting delicate chiffon dresses on the floor of my tiny basement bedroom.  That grew into an international brand with celebrity clients (including a legendary member of the British Royal Family), global stockists, TV features, and catwalk shows at London, Tokyo, and Paris Fashion Weeks. I was also a regular on the official New York Fashion Week schedule, with editorial features in Vogue, Marie Claire, Glamour, Cosmopolitan, WWD, and more.
After mentoring hundreds of designers, I kept hearing the same question:
“How did you make your brand last so long… and grow it to that level?”Â
So in 2021, I launched Fashion Entrepreneurs Academy, starting with my signature programme:
The 3X Fashion Launch Formula: a comprehensive A–Z roadmap for starting and scaling a unique fashion brand with purpose and staying power.
Then in 2024, I created a second programme:
Fashion Launch Catalyst: an advanced launch accelerator that combines my exclusive Launch Matrix, live support calls, video trainings, community mentoring, and a Fashion Week platform to help designers build buzz, raise credibility, and get talked about, so they can become in-demand Fashion CEOs scaling sustainable, high-end brands.
FEATURED IN:
Here's what some FEA alumni have to say about the programme (swipe left)
"Jane's programme has been very helpful . The most useful parts were Audience building, Finding a high quality manufacturer, Drafting a press release Finding journalists and editors. ... and if it wasn't for Jane I would not be in LONDON FASHION WEEK!"
"If it wasn't for Jane I would not be in LONDON FASHION WEEK!"
Tiffany Lui, Founder of Tiffany Noyama
"The 3 X Fashion Launch Formula in FEA gave me a kickstart with a clear direction and structure. You can customise the way you want to run your business and it made a difference not just for myself but also for my customers. I learned what is already working in the fashion business and new ideas in running a business. This has been a wonderful programme. The value is beyond your imagination. Jane is the person to guide you if you are looking for a mentor or coach who has experience, is open and very friendly. "
"The Value is Beyond Your Imagination"
Tina Aileen Founder of Tunalien
"Jane really pushed me to see the value of my time and the possibility of increasing productivity and profit by hiring out work. Now I am preparing for the launch of a new product and interviewing for studio and marketing assistants."
"Jane pushed me to see the possibility of increasing productivity and profit"
Vivian Kvitka, Founder of The Viv Goods
"Jane has been a really good resource in terms of linking us to manufacturers, suppliers and she also gave me a good guideline as to what kind of price we might want to pay. .. and I secured a drinks sponsor for my launch party! "
"Jane has been a good resource in linking us to manufacturers"
Jen Yuen, Founder of Sobeit
"After going through Fashion Entrepreneurs Academy I’ve gone from selling face-masks to friends and family and just making things for the sake of it to having a proper launch.... I've now got loads of design ideas and resources.... and Vogue have reached out to do a designer profile"
"I've gone from just making things for the sake of it to having a proper launch plan"
Amy York, Founder of her eponymous brand.
"I found the coaching so helpful. The depth in which Jane was able to answer every question was phenomenal. I never expected so much .... I would not have a few pieces already in stock if Jane hadn’t have told me I could do it. ... I am overjoyed and unbelievably grateful for pushing me to believe I could do this."
"I would not have a few pieces already in stock if Jane hadn't told me I could do it"
Bayla Lewis, Founder of Buzz & Luna
"It felt unreal. It was super amazing to get a chance like that…. It was very cool to have my own collection in London… learning what to say, how to present, styling, look books and I really enjoyed it."
"It felt unreal. It was super amazing to get a chance like that"
Lotte Van Stijn, Founder of her eponymous brand.
"Jane gave me clarity around positioning and pricing which I was struggling with! Because of the steps learned in FEA I am now discussing my first collection, a huge step towards making my business a reality. Jane is a very generous teacher. She gives you what you expect and even more. "
"Jane gave me clarity around positioning and pricing which I was struggling with"
Caroline, Founder of Amaya Rose
"You've really hit the nail on the head with a tool that in itself has the longevity to be able to help a lot more people than you realise"
"A tool to help a lot more people than you realise"
Cora, London Couturier
DECADES OFÂ FASHION BUSINESS EXPERIENCE ORGANISED IN NEAT LITTLE BUNDLES ON THE INTERNET WAITING FOR YOU!
Hey, I've been where you are and I know that missing just one step could result in the closure of your business... Â
...But you can avoid this because Decades of Experience is now organised in neat little bundles on the internet waiting for YOU!Â
To help NAVIGATE the complex often secretive fashion industry, grow your audience and get products in your customers wardrobes the unique methodologies, mentoring & coaching in Fashion Entrepreneurs Academy will help you plan a marketable COLLECTION, Find the perfect MANUFACTURER, Launch to PERFECT customers, communicate with the FASHION PRESS, increase PROFITS and SCALE your business! Â
