HOW TO REACH THE RIGHT CUSTOMERS WHO CHOOSE YOUR DESIGNS OVER FAST FASHION!

Every week I talk to fashion startups who want to get their designs in front of the RIGHT people who will actually buy.  You want to show at fashion week, get stocked in Harrods or Neiman Marcus and have consistent sales on your website!

The problem is you are stuck in designer jail creating products for the WRONG audience who won’t pay what you are charging.

You hoped that posting on instagram 3 times a week would build an audience but you just get 5 likes, 1 spam comment and zero engagement.

So how DO you target the RIGHT audience?

• You can use social media;
• Participate in makers markets or pop-ups;
• Join a fashion launch accelerator with collective fashion week showcase.
• Or pay £10k to £300k for your own fashion show.

But for social media to generate sales you need to nurture thousands of followers and how can they value your products over fast fashion when they can’t touch & feel the quality and, since you are just one of 2 billion users on instagram, how will people trust you with their credit card?

And how are you going to get the RIGHT people to attend a pop-up far less come to YOUR rail if you can’t do PR or marketing?

And with no sales system how will you turn fashion show attendees into buyers? 

What CAN provide the tools AND platform to target the RIGHT audience is a fashion launch accelerator with fashion week showcase.

Now some of you might be saying “but Jane I don’t have enough money because I have to buy material”

Well let me ask. If you were making macaroni cheese with a £10 budget. Would you say “I can’t buy cheese because I need £10 to buy my favourite macaroni”. Or would you buy the £5 macaroni and still have £5 to buy cheese?

And some of you might be saying “but Jane I have to choose brand colours, design my website, attend a networking event or sew extra feathers on a dress so I don’t have enough time?”

Look!  if you were in the desert with only one bucket of water and your jeep was dirty would you say “I don’t have enough water to drink because the jeep needs washing”.  What do you prioritise?

A fashion week showcase is THE most impactful way to get your collection recognised by high paying customers and when you join the 3 X Fashion Launch Accelerator you will soon be engaging with the RIGHT buyers and press during FASHION WEEK.

I am only taking a few new members for this event so CLICKITY CLICK HERE to register your interest now so you’re not kicking yourself later!