Are you suffering from The Curse of The Fashion Designer?

After consulting for many London fashion designers I noticed that lots of startup brands are not making it past their first three years.  

It occurred to me that they all had similar really big problems that no-one is talking about and if you’ve been doing at least one of these it means that you’re likely dealing with something I call the Curse of the Fashion Designer:-

1.

After 2 or 3 years trying to grow your fashion business you’re still only selling a handful of designs each week. 

2.

Every 3 to 6 months each new collection goes over budget so now you’ve lost so much money you even wonder if you can afford to do another season.

3.  

You’re posting on Instagram or Tik Tok every day but no-one is interested to engage with your posts.  You feel it’s such a waste of time and there must be some secret people aren’t telling you about.

4.

For every ten items sold you receive two returns and its eating into your profits. 

5.

Your family and friends love your products, especially since you give them a huge discount, but they all tell you that your full prices are too high because they can buy similar in Zara or H&M for only a quarter of what you are charging.  

....And to fix this you are doing one or more of the following:

1.

You're working 14 hour days with no social life to design and produce more products hoping that the next collection will be the “one” that will get your brand noticed.

2. 

Contemplating getting a high interest loan or even shutting down your dream business.

3.

Posting images of different products every day on Instagram or Tik Tok in the hope that one of those designs will go viral and get your brand noticed.

4.

You ask your customers to give you the reason for returning your products but they are unable to explain the exact problem so you are spending days, even weeks looking for better manufacturers.

5.

You try to compete with the high street retailers but your  manufacturer won’t lower the make price.   So you lower your selling prices and now have hardly any profit to grow your business.

The one thing you might not have considered is that you are trying to run your business and sell your designs while your brain is still in creative design mode and it's what I call the Curse of The Fashion Designer.  

... So, if you would like the solution just send an email to [email protected] .