Could A Fashion Truck Help Skyrocket Your Business?

Every Bodacious Fashion Entrepreneur knows that it pays to keep ahead of the curve when it comes to retail trends and to build a UNIQUE brand that embodies their individual style. 

 If you enjoyed last weeks blog about the demi-couture business model, and you are still not sure about the best business model route for you, then you’ll definitely like this post.   I’m about to give you another really EXCITING business model that I’m sure you’ll love.

Are you still procrastinating in indecision about which business model is best for you and making these mistakes:

• You don’t know who your customers are;
• Have no idea what the price points should be for your market;
• Have not yet gone past the starting line and you’re feeling FRUSTRATED because you don’t know why it’s taking you so long;
• Have no clear direction so are overwhelmed by SCATTERED business advice and can’t retain anything because it’s all too much.

Or perhaps you have already started your business but you: 

• cant make a profit;
• Can’t seem to attract the customers you would like to buy your products;
• You’ve been underpricing products that took hours of love, devotion, blood, sweat and tears to create! 

If you don’t choose the right business model for your brand at the outset you could be experiencing the following:

• You could be working out of alignment with your VALUES which makes it a huge struggle to take any action;
• You are unable to develop the products you want to sell because you attracted the wrong customers;
• Constantly discounting to sell to the customers you have attracted, leaving you with no profit;
• Accumulating BUCKETLOADS of unsold inventory to end up in a landfill;   
• You start resenting your business and feel miserable because you can’t design the products you set out to do;
• You have sleepless nights worrying that you’ll end up in a job you hate for the rest of your life because you just don’t know how to start or how to attract the customers you want to buy your products;
• Worrying that you will have to close down and go back to a nine to five.   

If this is you, then getting clear on which business model to choose will get you off on the right foot to becoming a successful Bodacious Fashion Entrepreneur.    There are about thirteen different business models to choose from in Fashion Entrepreneurs Academy but here,  I’m going to introduce you to a really exciting new CONCEPT of selling that has so much potential and is already a proven concept in the US.    

So, by the end of today you could be moving out of indecision and into ACTION to attract the right customers for your brand!!!

We’ve all seen plenty of food trucks around for the past thirty years but have you seen a FASHION TRUCK?!

Old trucks, trailers and vans are being transformed into trendy fashion boutiques and these chic BOUTIQUES-ON-WHEELS are popping up all over the U.S., fully outfitted with changing rooms, fridges, air-con, flat screen TV’s and the latest fashion trends.

Did you know that 90% of retail stores fail because of overheads?   The biggest overhead is rent and a fashion truck is a great way to own your own physical store without the cost of a commercial lease.  

Imagine all the fun you could have CUSTOMISING your very own truck or van in brand colours that embody your individual style.

There’s actually a growing community of van converters in the US, with so many You Tube videos and courses that teach you how to convert a van.  Just google “how to convert a van”.

Imagine all the people you would meet, all the events you could host to attract your ideal customer and what FUN you could have with them at happy-hour parties, tea parties, fashion shows etc. in your van!

What exciting locations could your fashion truck pop up in? - a vintage fair, crafts fair, farmers market, music festival, Xmas market, city centre, hotel grounds, cool up and coming part of town, by the beach, at fashion week, shopping parties at peoples homes and street parties.

Imagine being able to pack up and move your store to a warmer, drier or more profitable location at the drop of a hat?

People love the originality of fashion trucks and some customers like the fact that you are going to them, rather than them going to a huge mall.   Who wants to get stuck in traffic and waste half a day just to buy a top for dinner that weekend?

Imagine bringing another source of income so that you no longer have to rely solely on your on-line shop.…. And imagine having a space where local customers can come, have some fun and meet you.

All you have to do is let your audience know where and when you will be popping up near them and then turn up (Yes, you can play some ice cream van tunes if that tickles your fancy) and offer them great personalised service. 

Check out these fashion entrepreneurs who are already making a success of this business model and if you want help getting started click the link below to join the waitlist for Fashion Entrepreneurs Academy.

JOIN THE WAITLIST FOR FASHION ENTREPRENEURS ACADEMY

Shop truck LA

Rebecca Marciano, daughter of Guess co-founder, Armand Marciano, sells discounted designer pieces and also her own line “Pinkture” made from vintage materials, from her signature turquoise, pink and white truck with a phone booth as a changing room.  You can find her on Facebook at:  Shop Truck LA

Miles of Style

Owner, Kesha Chatman's new boutique is home to unique clothing that you can't find anywhere else.  they offer boutique quality colourful, whimsical, bold clothing at affordable prices and she hosts fun bachelorette parties.  Find Miles of Style on IG @shopmilesofstyle 

Runaway Runway 

 Designer Gayle Shea and her husband refurbished an old laundry truck in 2012 with a trendy white interior and eye-catching illustrated exterior.   They sell fantabulous separates, dresses, shoes and accessories.  You can find them at https://runawayrunway-com.myshopify.com/ 

Le Fashion Truck

This fashion truck’s cute signature light pink exterior sparked the truck trend in LA ten years ago, in 2011, selling vintage, retro inspired swimsuits and dresses.  Find them at:  IG @lefashiontruck or www.lefashiontruck.com

JD Luxe

Jordana Fortaleza and Tyler Kennedy sell chic maxi dresses and denim cut offs from their monochrome truck.    Find them at:  IG:  @jdluxefashion or  www.jdluxefashion.com 

Coastline

In the UK Lesley-Ann takes her fashion truck (a transformed removals truck), affectionately called “Big Bertha”, all over the coast of the Scottish highlands.   Based in Wick “Coastline” has a laid back vibe selling smart timeless casual clothing and shoes in a wide range of sizes for all ages, kids to grannies.   A social butterfly, the Coastline Fashion Truck pops up at workspaces, community markets, private bookings and charity events.   You can find them at:  www.coastlinefashion.co.uk 

So, I hope that has inspired some lightbulb ideas to pop off in your head and perhaps that’s the business model for you?

I would love to hear if this inspired you.   Hit reply or if you prefer drop me a DM over on instagram @janemcmillan.com.

If you would like someone, whose been there before, to guide you through the rollercoaster of starting and growing your fashion business click the link below to join the waitlist for Fashion Entrepreneurs Academy.

CLICK HERE TO JOIN THE WAITLIST FOR FASHION ENTREPRENEURS ACADEMY.