ARE YOU SUFFERING FROM OVERDESIGN SYNDROME?

You are more than likely suffering from Overdesign Syndrome if you've been struggling to sell your products for more than three months, have trouble manufacturing a wide variety of products  and you’re running out of money.   

It could mean that you are failing to EDIT your collection succinctly enough.   You might be trying to get every single one of your great ideas noticed in just one collection and its confusing your audience.....   And we all know that a confused customer never buys!!...      Or maybe you're unsure what will sell so you give them everything….. but designing “everything” is keeping you broke!!

What you really need to do is FOCUS on a specific product range and strategically edit it to a final range of designs you know will sell and is as cost effective to produce as possible.

Have you ever wondered how brands like Prada, Loewe or Gucci can make 100 piece collections repeatedly several times a year, scaling into the millions?...

... Yes, I know they have more manpower than you.  But this has nothing to do with how large the company’s team is or how much revenue they make...

What I’m talking about here is achieved because these designers use skilful editing of their designs to achieve maximum impact and profits with the least resources.    This is even more relevant if you are starting on a tight budget.    

To achieve a large range of styles you don’t need to pay as much for pattern makers, sample makers or manufacturing as you might think.   By following the Panoramic Mapping process you will learn how to achieve a balanced collection with a very small sampling budget.

To help them do this students in Fashion Entrepreneurs Academy learn a unique solution called “Panoramic Mapping”.   I don't want to overwhelm you with the whole process so I’ll give you just five quick steps from that now so that you can start implementing it by the end of today.    

Step 1

Carry out some research to inspire and inform your collection.  Create a moodboard and start working in your sketchbook.

Step 2

Now you’ll want to get to work, keeping a very creative open mind at this stage, designing from that inspiration.

Step 3

Select from all these designs just a few key silhouettes.   This is where Panoramic Mapping actually begins and the key here is to be really disciplined and choose only the strongest key shapes.    Having only a few silhouettes like this gives your brand more cohesion and a signature look so focus on only a few the strongest shapes.

Step 4

Look closely at each of your chosen silhouettes and ask yourself how can each individual shape be developed as cost effectively as possible to achieve a fashion collection with maximum impact.

Step 5

Start sketching out all of the variations that you came up with at step four and put them together in a cohesive collection that has the WOW factor and is as cost effective to allow profit and growth in your business.

Try this for yourself and click the link below to join the waitlist for Fashion Entrepreneurs Academy so you can learn the full Panoramic Mapping method where you basically watch over my shoulder step by step how Prada do this and everything else you need to build a successful fashion brand in the 2020's.

CLICK HERE TO JOIN THE WAITLIST FOR FASHION ENTREPRENEURS ACADEMY