Trying To Compete With The Big Brands When Pricing Your Fashion Products Is Keeping You Broke!

As a fashion brand startup or emerging designer,  trying to compete with the big brands when pricing your fashion products is preventing you from making any profits and growing your business to the next level.

I get it….   All your friends are telling you that Zara or River Island sell similar pieces for a fraction of what you’re charging .…. But are your friends your customers?   

Trying to keep your prices similar to the big brands could just be your reptilian brain trying to keep you small and safe.....   You might be thinking that if you keep your prices low people won't criticise, reject or judge your designs.

But, they are going to judge them any way.....  and wouldn't you rather your designs were judged for being high quality & high price that allow you to grow a profitable business instead of being judged as poor quality & low price where you can't make any profit.

This fear also shows up in your marketing when you hold yourself back from EFFECTIVELY communicating the VALUE of your designs.

Your products offer a different value to the big brands.  Think about it….  If you went to your favourite Chinese restaurant where they prepared your individual Peking duck dish with fresh ingredients from scratch would you expect that to cost the same as a pre-packed meal from the supermarket?...   No, of course not!  So why are you expecting that from YOUR products that you put your heart and soul into?!!

Competing with the big brands on price is basically like saying a rare endangered flower that only blooms two months of the year is equal to a sunflower that’s fast and easy to grow.

Isn’t it more important that you focus on the unique value  your limited quantity products offer your customers.   For example your customers will be unlikely to see anyone else wearing the same garment.   Your products are probably HANDCRAFTED with care and your products are inherently more sustainable.

The best way to make high profits in your fashion business is to build the right audience and design a collection of original products that your audience want and are willing to pay for…..    And you do that by investing in YOURSELF, learning some skills and stepping fully into the CEO role of your business.

If you continue to compete with the big brands on price you will loose all the investment you’ve put into your business and eventually have to close down and find a 9 to 5.

So, do you want to continue competing in a price war that you have zero chance of winning?     If you do choose to fully commit to growing your brand and stepping into the FASHION CEO role then click HERE to be the first notified when doors re-open to Fashion Entrepreneurs Academy so that you can FINALLY start making profits and grow your STANDOUT FASHION BRAND the RIGHT way without wasting any more resources floundering in the wrong direction.  

Get signed up now and Ill see you soon.