THE REAL REASON WHY YOUR DESIGNS AREN'T SELLING!

If you are an indie fashion designer wondering how long your business can keep going before you throw in the towel, then this is for you:

Lack of funds is understood to be the #1 reason for fashion businesses failing but that is part of a wider core reason.

We all have a specific threshold where if something gets too close to success, too expensive or too uncomfortable where we give up.

So, it’s not actually the lack of funds that is the REAL cause of the business failure. It is actually the business owners’ mindset.

It’s their fear of success, fear of not being able to get the funding to continue, their fear of having to struggle through or their unwillingness to make sacrifices and/or compromises to continue despite the lack of funds.

Successful business owners are tenacious and believe in themselves and their business idea longer than most people do.

It is the 1% who are willing to do what 99% of people won’t who get the success most people don’t.

Successful fashion designers hold on to their vision no matter what is thrown at them while most designers give up, say “this is too hard” or “this is impossible” and get a job.

We were not created to sit in the sidelines. Children don’t care what the people around them think about their stubborn tenacity but somewhere through life we get indoctrinated to believe that we are not powerful and that we have to shut up and do what we are told so we can become good little employees.

It’s not easy to fight against generations of indoctrination. Few do it but the ones who do are the ones who get to live the lives others can only dream of.

Have faith that if you have a passion and a goal in life that if you are willing to give what it takes and invest in yourself then your tenacity will pay off!

Let me know what tenacious thing you will do this week towards your goal.
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