HOW TO TEST YOUR DESIGNS BEFORE INVESTING $5K IN PROTOTYPES

Investing in samples or prototypes can be a huge financial commitment for a small fashion company, sometimes reaching upwards of $5,000. 

Before diving in, it’s crucial to validate your designs and ensure they resonate with your target audience. 

Here are 6 effective strategies to test and validate your designs without breaking the bank.

1.Social Media Feed: Share images of your designs on Instagram, Facebook or Pinterest to showcase your products in various contexts.   

2.   Instagram Stories:  Use polls and questions in your stories to gather direct feedback, gauge interest and build anticipation among your audience.

3. Engage Your Audience: Ask open-ended questions to encourage your followers to share their thoughts on your designs and spark conversation so you can gauge what what might need tweaking.

4. Pre-Sell Limited Pieces: Once you’ve gathered feedback from your images the next step is to start pre-selling a limited number of pieces. This approach allows you to test the market without committing to a large production run.   Monitor which items sell best and use this data to inform your final designs.

5. Create a Focus Group: Ask some of your customers or the most engaged members of your audience to meet as a focus group to give you honest feedback.

6. Analyse Competitors: Look at similar products in your niche.   Can you find any customer reviews?   What are selling best for them?

Testing your designs through social media engagement and pre-sales not only saves you money but also ensures your final products are what your customers will pay for. Remember, the goal is to create designs that not only look good but also sell well!

If you would like any help with this you can email me at [email protected] .

Until next time,

Jane