CHARGING LESS FOR YOUR FASHION PRODUCTS IS THE WORST THING YOU CAN DO!
CHARGING LESS FOR YOUR FASHION PRODUCTS IS THE WORST THING YOU CAN DO TO BUILD A SUCCESSFUL FASHION BRAND
If you have lots of unsold inventory I know how tempting it can be to lower your prices THINKING that it will increase sales….
But that could be the worst thing you can do to build your brand!
I know it can be really disheartening when no one is buying....
But have you ever considered that if lowering prices meant increased revenue then all cheap garments would fly off the shelves and we all know that’s not the case!
Customers queue to buy £3000 Chanel handbags and bespoke Ferraris have a 5 year WAITLIST! ... Yet I’m sure you’ve seen all the images being circulated showing huge landfills of cheap clothing!
If you are lowering prices like the Floundering Fashion Designer then you’re probably burning yourself out working more hours, attracting the wrong customer and deterring those who ACTUALLY want the best, most expensive products…. Or, perhaps resorting to cheaper low quality production which results in lots of returns and leaves you unfulfilled.
When you nail these three steps from the 3 X Launch Formula you’re going to learn what Influential Fashion Entrepreneurs do to attract customers they love, stop the burn-out and make more profits WITHOUT having to lower prices. So here we go:
1. Define what values you share with your target customer.
2. Research your target customers’ lifestyle, what items they buy, where they shop & how much they will pay.
3. Increase the VALUE of your products and learn specifically how to communicate that value to your audience in a way that will convert them into paying customers.
If you don’t implement these 3 steps you will could end up like the Floundering Fashion Designer not making a profit, resentful of customers and unfulfilled.
If you would like to learn how Influential Fashion Entrepreneurs build a profitable business click the link in my bio and sign up for the waitlist to be notified about my next free training.
I have a FREE 3 day LIVE training extravaganza coming up shortly!!! That you do NOT want to miss!
Lots of love and inspiration,
Jane McMillan
Founder of Fashion Entrepreneurs Academy
EMPOWERING ARTISANAL INDEPENDENT FASHION DESIGNERS TO RISE ABOVE FAST FASHION
FASHION LAUNCH CATALYST
REACH HIGH END CUSTOMERS WHO ARE LOOKING FOR YOU OUTSIDE INSTAGRAM!
Or... Book a Call to learn about our Tailored 1:1 MENTORSHIP PROGRAMME
This is where you receive tailored 1to1 support to build your fashion business by attracting the PERFECT customers and press and Fashion CEO MASTERY!
Jane McMillan
Jane McMillan
Founder of Fashion Entrepreneurs Academy
Jane McMillan is a fashion business coach living in London. Her Mac Millan brand gained celebrity clients including a member of the British Royal Family and her work has been featured in publications such as Vogue, Marie Claire, Glamour, Cosmopolitan, WWD, etc. Collections were shown on the official schedule at New York Fashion Week and at London & Paris fashion weeks. For many years Jane was also a lecturer on the fashion course at St Martins College of Art & Design in London. Now she loves to help artisanal independent fashion brands reach customers who appreciate unique products and take their business to the next level.
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