The Demi-Couture Renaissance and whether it's a sustainable business model for your customers.
If you have a burning desire to create sustainable hand crafted unique products but are still procrastinating about starting your fashion business or if you have started but can’t make a profit…..then you’re more than likely, what I like to call a Floundering Fashion Designer 😜.
If you are a Floundering Fashion Designer then you more than likely are doing one of these three things:
- NOT MAKING A DECISION about which business model to start, who your customers will be and at what price points.
- You have a business model in mind but are not sure if customers will pay high prices points for your unique EXQUISITELY created artisanal products…because they can buy it Primark for £2 and your manufacturer quoted you £80 JUST TO SEW and embroider it!!!
- You have already started but UNDERPRICED your products that took hours of love, devotion, blood sweat and tears to create!
So, this indecision and fear keeps you:
- FLOUNDERING in procrastination, not getting across the starting line. ...
Jane McMillan
Jane McMillan
Founder of Fashion Entrepreneurs Academy
Jane McMillan is a fashion business coach living in London. Her Mac Millan brand gained celebrity clients including a member of the British Royal Family and her work has been featured in publications such as Vogue, Marie Claire, Glamour, Cosmopolitan, WWD, etc. Collections were shown on the official schedule at New York Fashion Week and at London & Paris fashion weeks. For many years Jane was also a lecturer on the fashion course at St Martins College of Art & Design in London. Now she loves to help artisanal independent fashion brands reach customers who appreciate unique products and take their business to the next level.
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