EVERYONE TALKS ABOUT THE “BEFORE AND AFTER” BUT NO-ONE’S TALKING ABOUT THE MESSY MIDDLE
This is the stage no one warned you about…
You’re working longer hours but the results are a million miles away from the effort your putting in.Â
- Your sampling bill looks like a mortgage.
- The collection cost triple what it earned.
- Your audience is growing in millimetres, not miles.
- People ask why your £650 hand-finished blazer costs more than Zara’s £59 version.
- You’re up at 2am unpicking seams because the factory “didn’t follow the spec… again.”
Yet you still show up the next morning ... eyes burning but your drive still kicking .
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You can’t sell enough to hit the profit margin you know your work deserves.
You’re sending lookbooks, line sheets and perfectly crafted emails to buyers who never reply.
You post stunning campaign images and get… 5 likes.
High-street brands copy your designs, and sell more than you!
You’re financing production on a credit card because your dream won’t let you quit.
This is the part where most people walk away. Â
But you’re not most peopl...
Jane McMillan
Jane McMillan
Founder of Fashion Entrepreneurs Academy
Jane McMillan is a fashion launch strategist and business coach living in London. Her Mac Millan brand gained celebrity clients including a legendary member of the British Royal Family and her work has been shown in editorial features such as Vogue, Marie Claire, Glamour, Cosmopolitan, WWD, etc. For a decade Jane's collections were shown on the official schedule at New York Fashion Week, London & Paris fashion weeks. For many years Jane also mentored designers at St Martins College, London with many of her students now selling to the most prestigious stores and becoming the most in demand names at international fashion weeks. Now she loves to help artisanal independent fashion brands launch their brands and collections so that they reach customers who appreciate their unique products and can grow their business to the next level.
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