Here's what nobody tells you about becoming a luxury brand:
You feel pressurised to produce "better" pieces.
to work harder.
and even to change who you are to fit someone else's idea of "high-end."
But despite doing all this you're still barely over the starting line wondering when you'll finally get your reward of a successful business working on your terms.
You start by making your truth impossible to ignore.
Most artisanal designers think the path to luxury is through perfecting their craft. But your craft is already luxury-level. What's missing is the bridge between your artistry and the people who are desperate to discover you.
The bridge is built in three steps.
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Step 1: Define the Vibe
This goes deeper than aesthetics.
What do you want people to feel when they encounter your brand? Â Not what you want them to think. Not what you want them to see. Â What do you want them to feel?
That feeling becomes the thread that runs through everything… your designs, your imagery, your s...
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I’ve had lots of requests to repeat the three day training event “Manifestation of the New-Age Fashion Entrepreneur”, so I have edited about 4 hours of content into this teeny micro training:
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In “Manifestation of the New Age Fashion Entrepreneur” I talked about how a Fashion Launch Formula is the most effective way to start a fashion brand in the 2020’s and here I’m going to show you how:
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The 3X Fashion Launch Formula consists of three key areas: Â Â
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The first step to becoming a successful New-Age Fashion Entrepreneur that’s making a very good living doing what you love and living the best life for you and the planet, is MANIFEST:Â
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