The Demi-Couture Renaissance and whether it's a sustainable business model for your customers.
If you have a burning desire to create sustainable hand crafted unique products but are still procrastinating about starting your fashion business or if you have started but canāt make a profitā¦..then youāre more than likely, what I like to call a Floundering Fashion Designer š.
If you are a Floundering Fashion Designer then you more than likely are doing one of these three things:
- NOT MAKING A DECISIONĀ about which business model to start, who your customers will be and at what price points.
- You have a business model in mind but are not sure if customers will pay high prices points for your unique EXQUISITELYĀ created artisanal productsā¦because they can buy itĀ PrimarkĀ for Ā£2 and your manufacturer quoted you Ā£80 JUST TO SEWĀ and embroider it!!!
- You have already started but UNDERPRICEDĀ your products that took hours of love, devotion, blood sweat and tears to create!
So, this indecision and fear keeps you:
- FLOUNDERINGĀ in procrastination, not getting across the starting line.Ā Ā ...
Jane McMillan
Jane McMillan
Founder of Fashion Entrepreneurs Academy
Jane McMillan is a fashion launch strategist and business coach living in London. Her Mac Millan brand gained celebrity clients including a legendary member of the British Royal Family and her work has been shown in editorial features such as Vogue, Marie Claire, Glamour, Cosmopolitan, WWD, etc. For a decade Jane's collections were shown on the official schedule at New York Fashion Week, London & Paris fashion weeks. For many years Jane also mentored designers at St Martins College, London with many of her students now selling to the most prestigious stores and becoming the most in demand names at international fashion weeks. Now she loves to help artisanal independent fashion brands launch their brands and collections so that they reach customers who appreciate their unique products and can grow their business to the next level.
Recent Newsletters