Finally Discover The REAL Reason Why Your Fashion Products Are Not Selling
Hey, Itâs Jane đ
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Recently Iâve been noticing so many emerging fashion designers and fashion band startups not making it past their first three years of running a sustainable fashion business and it occurred to me that most of them have similar problems.
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If youâve been doing at least one of these it means that you are youâre likely dealing with something I call the Curse of the Fashion DesignerâŚtrying to sell while your brain is still in creative design mode!!
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1.
Youâve been working 14 hour days with no social life for 3 months or more putting your heart and soul into a 20 piece collection but only get 2 or 3 sales of only one of your designs
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2.
Youâve been in business for 1 to 3 years but still losing money and every 3 to 6 months your new collection goes over budget so now youâre wondering if you can even afford to do another season.
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For 1 to 2 years youâve been trying different products and posting images of them on instagram at least five times a week in a...
Jane McMillan
Jane McMillan
Founder of Fashion Entrepreneurs Academy
Jane McMillan is a fashion launch architect and consultant living in London. Her Mac Millan brand gained celebrity clients including a former member of the British Royal Family and her work has been shown in editorial features such as Vogue, Marie Claire, Elle, In Style, Glamour, Cosmopolitan, WWD, etc. and featured on several broadcast media including Channel 4 and the BBC. For over a decade, Jane's collections were showcased internationally, appearing on the official catwalk schedule at New York Fashion Week in Bryant Park, the British Fashion Council's Designer Exhibition, On|Off catwalk shows at London Fashion Week, and TranoĂŻ Paris. For many years, Jane consulted for renowned fashion brands including Roland Mouret and Roksanda, while also serving as an Associate Lecturer at Central Saint Martins, where she mentored students who have since become some of the most sought-after names in London, Paris and other global fashion capitals. Today, Jane brings together her experience in luxury fashion, education and business to help independent fashion brands launch their collections, attract the right customers and grow to the next level.
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