The sign you’re ready?

You notice what’s missing in the industry and know how your collection could stand out...  even if no one else sees it yet.

Most designers think they need a massive team, glossy showroom and a perfect collection to get noticed. After all, that's what you see in the press.

But being ready isn’t about what you think you should have.  It’s about how you position what you already have.

Think of each sample you’ve sewn as a single note in a song.  Alone, it’s nice enough but it doesn’t move anyone.   However if you arrange the notes and craft the melody then suddenly you have a performance that people are raving about for months after.

Your launch is that performance .  You have the samples and now it’s just about orchestrating them to make an impact.

A designer I worked with in Fashion Launch Catalyst was stuck sewing in her studio for months, thinking she needed to be ‘ready’ before presenting to buyers or press.  

Within weeks of repositioning w...

Every week I talk to fashion startups who want to get their designs in front of the RIGHT people who will actually buy.  You want to show at fashion week, get stocked in Harrods or Neiman Marcus and have consistent sales on your website!

The problem is you are stuck in designer jail creating products for the WRONG audience who won’t pay what you are charging.

You hoped that posting on instagram 3 times a week would build an audience but you just get 5 likes, 1 spam comment and zero engagement.

So how DO you target the RIGHT audience?

• You can use social media;
• Participate in makers markets or pop-ups;
• Join a fashion launch accelerator with collective fashion week showcase.
• Or pay £10k to £300k for your own fashion show.

But for social media to generate sales you need to nurture thousands of followers and how can they value your products over fast fashion when they can’t touch & feel the quality and, since you are just one of 2 billion users on instagram, how will people trus...

SHOWCASE YOUR COLLECTION DURING FASHION WEEK
Even if you are just starting out!

Have you always dreamt of showing your fashion collection at fashion week….

Well…. Some of the designers in Fashion Entrepreneurs Academy experienced the esteemed opportunity of showcasing their collections during Fashion Week in February after just a few months in the programme.

Most were starting from scratch and some hadn’t even gone to fashion school but this is what they achieved.

Lotte said she loved being part of the showrooom and that it was an “amazing unreal experience”…..

Natasha said she "felt lucky to be mentored by [yours truly] in Fashion Entrepreneurs Academy" …

Tiffany said "it was a great experience". She "loved talking to press and buyers", who all loved her collection, and she finally "felt like a fashion designer" and entrepreneur!

Our spotlight designer even received celebrity treatment from a barrage of fashion press.

In less than 6 months you too could experience this when you become a mem...