THE #1 SIGN YOU'RE READY FOR A PRESS-WORTHY LAUNCH EVENT (Even if you're still sewing samples yourself)
The sign youâre ready?
You notice whatâs missing in the industry and know how your collection could stand out... Â even if no one else sees it yet.
Most designers think they need a massive team, glossy showroom and a perfect collection to get noticed. After all, that's what you see in the press.
But being ready isnât about what you think you should have. Itâs about how you position what you already have.
Think of each sample youâve sewn as a single note in a song. Â Alone, itâs nice enough but it doesnât move anyone. Â However if you arrange the notes and craft the melody then suddenly you have a performance that people are raving about for months after.
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Your launch is that performance . You have the samples and now itâs just about orchestrating them to make an impact.
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A designer I worked with in Fashion Launch Catalyst was stuck sewing in her studio for months, thinking she needed to be âreadyâ before presenting to buyers or press. Â
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Within weeks of repositioning w...
Fashion Entrepreneurs Academy students showed during London Fashion Week
SHOWCASE YOUR COLLECTION DURING FASHION WEEK
Even if you are just starting out!
Have you always dreamt of showing your fashion collection at fashion weekâŚ.
WellâŚ. Some of the designers in Fashion Entrepreneurs Academy experienced the esteemed opportunity of showcasing their collections during Fashion Week in February after just a few months in the programme.
Most were starting from scratch and some hadnât even gone to fashion school but this is what they achieved.
Lotte said she loved being part of the showrooom and that it was an âamazing unreal experienceââŚ..
Natasha said she "felt lucky to be mentored by [yours truly] in Fashion Entrepreneurs Academy" âŚ
Tiffany said "it was a great experience". She "loved talking to press and buyers", who all loved her collection, and she finally "felt like a fashion designer" and entrepreneur!
Our spotlight designer even received celebrity treatment from a barrage of fashion press.
In less than 6 months you too could experience this when you become a mem...
Jane McMillan
Jane McMillan
Founder of Fashion Entrepreneurs Academy
Jane McMillan is a fashion launch strategist and business coach living in London. Her Mac Millan brand gained celebrity clients including a legendary member of the British Royal Family and her work has been shown in editorial features such as Vogue, Marie Claire, Glamour, Cosmopolitan, WWD, etc. For a decade Jane's collections were shown on the official schedule at New York Fashion Week, London & Paris fashion weeks. For many years Jane also mentored designers at St Martins College, London with many of her students now selling to the most prestigious stores and becoming the most in demand names at international fashion weeks. Now she loves to help artisanal independent fashion brands launch their brands and collections so that they reach customers who appreciate their unique products and can grow their business to the next level.