You are more than likely suffering from Overdesign Syndrome if you've been struggling to sell your products for more than three months, have trouble manufacturing a wide variety of products  and you’re running out of money.   

It could mean that you are failing to EDIT your collection succinctly enough.   You might be trying to get every single one of your great ideas noticed in just one collection and its confusing your audience.....   And we all know that a confused customer never buys!!...      Or maybe you're unsure what will sell so you give them everything….. but designing “everything” is keeping you broke!!

What you really need to do is FOCUS on a specific product range and strategically edit it to a final range of designs you know will sell and is as cost effective to produce as possible.

Have you ever wondered how brands like Prada, Loewe or Gucci can make 100 piece collections repeatedly several times a year, scaling into the millions?...

... Yes, I know t...