Why Your Fashion Brand Stays Invisible Beyond Your Local Area
Visibility Is Not What's Holding Your Fashion Brand Back, But Most Designers Think It Is
Most independent fashion founders think visibility, reach and followers will grow their brand. But being seen isn't the same as building credibility, demand or recognition beyond your local market. Here's what's missing...
By Jane McMillan | Fashion Launch Catalyst
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If you could just get more people to see your fashion brand, it would naturally start to grow… More followers. More reach. More visibility.
That's the assumption most independent fashion founders start with, especially when Instagram feels like the main stage for being discovered.
But in reality, many designers are already being seen, noticed and appreciated by clients who love their work.
And yet they are still not growing beyond their local market, their immediate circle, or their current level of recognition. Or followers admire their work, and still don't buy. That's where the confusion starts, and that's exactly what this ...
Jane McMillan
Jane McMillan
Founder of Fashion Entrepreneurs Academy
Jane McMillan is a fashion launch architect and coach living in London. Her Mac Millan brand gained celebrity clients including a former member of the British Royal Family and her work has been shown in editorial features such as Vogue, Marie Claire, Elle, In Style, Glamour, Cosmopolitan, WWD, etc. and featured on several broadcast media including Channel 4 and the BBC. For a decade Jane's collections were shown on the official schedule at New York Fashion Week, and also London & Paris fashion weeks. For many years Jane was an Associate Lecturer at Central Saint Martins College, London with many of her students now selling to the most prestigious stores and becoming the most in demand names at London, Paris and other international fashion weeks. Now she helps artisanal independent fashion brands launch their collections, reach customers who truly appreciate their work, and grow to the next level.
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