Some fashion designers are exploding right now… and the ones who aren't are all making the same mistake.
I was recently in California with a few days free before an event… so I used the time to talk to some fashion founders. And I noticed something quite consistent.
They were all incredibly talented designers with some early success behind them… but their visibility was stuck at the same level. Not enough to be profitable, and they didn't know how to reach the right people, who would genuinely appreciate their craftsmanship and pay what their work was worth, without comparing their prices to Zara or H&M.
They wanted more of the right people to see their collections. But the actions that would actually create that visibility kept getting pushed into the 'I'll do it later' category.
There's always something more immediate… production, admin, finances. running the studio, life. So the work that actually changes how a brand is seen keeps getting pushed to tomorrow… next week… after this deadline… after production… once the collection is ready.
What most designers don't realise is that ...
Jane McMillan
Jane McMillan
Founder of Fashion Entrepreneurs Academy
Jane McMillan is a fashion launch architect and coach living in London. Her Mac Millan brand gained celebrity clients including a former member of the British Royal Family and her work has been shown in editorial features such as Vogue, Marie Claire, Elle, In Style, Glamour, Cosmopolitan, WWD, etc. and featured on several broadcast media including Channel 4 and the BBC. For a decade Jane's collections were shown on the official schedule at New York Fashion Week, and also London & Paris fashion weeks. For many years Jane was an Associate Lecturer at Central Saint Martins College, London with many of her students now selling to the most prestigious stores and becoming the most in demand names at London, Paris and other international fashion weeks. Now she helps artisanal independent fashion brands launch their collections, reach customers who truly appreciate their work, and grow to the next level.
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