10 Common Mistakes to Avoid When Launching Your Fashion Brand (And How to Fix Them… So You Can Launch with Confidence)

If you're gearing up to launch your next collection or debut your brand you're probably obsessing over every detail:
“Are the buttons the right shade?”
“Should the thread be a tone darker… lighter?”
“Do the straps look better 2 mm wider… narrower?” 

But here’s what no one talks about.
It’s not just about the clothes.

A strong collection matters, but it’s your launch that gets it seen.

Because quietly existing won’t cover your fabric costs or pay your manufacturer.  A strategically planned  launch puts you in front of buyers, press and paying customers.

Without a clear plan, even your best work can go unnoticed.
The good news?  Launching successfully is a skill you can learn.
And once you know what to look for, you can plan with more strategy, without losing the soul of your creativity. 

Over the past three decades supporting designers at every stage, I’ve s...

If you are an indie fashion designer wondering how long your business can keep going before you throw in the towel, then this is for you:

Lack of funds is understood to be the #1 reason for fashion businesses failing but that is part of a wider core reason.

We all have a specific threshold where if something gets too close to success, too expensive or too uncomfortable where we give up.

So, it’s not actually the lack of funds that is the REAL cause of the business failure. It is actually the business owners’ mindset.

It’s their fear of success, fear of not being able to get the funding to continue, their fear of having to struggle through or their unwillingness to make sacrifices and/or compromises to continue despite the lack of funds.

Successful business owners are tenacious and believe in themselves and their business idea longer than most people do.

It is the 1% who are willing to do what 99% of people won’t who get the success most people don’t.

Successful fashion designers hold on to t...