THE REAL REASON WHY YOUR DESIGNS AREN'T SELLING!
If you are an indie fashion designer wondering how long your business can keep going before you throw in the towel, then this is for you:
Lack of funds is understood to be the #1 reason for fashion businesses failing but that is part of a wider core reason.
We all have a specific threshold where if something gets too close to success, too expensive or too uncomfortable where we give up.
So, it’s not actually the lack of funds that is the REAL cause of the business failure. It is actually the business owners’ mindset.
It’s their fear of success, fear of not being able to get the funding to continue, their fear of having to struggle through or their unwillingness to make sacrifices and/or compromises to continue despite the lack of funds.
Successful business owners are tenacious and believe in themselves and their business idea longer than most people do.
It is the 1% who are willing to do what 99% of people won’t who get the success most people don’t.
Successful fashion designers hold on to t...
Jane McMillan
Jane McMillan
Founder of Fashion Entrepreneurs Academy
Jane McMillan is a fashion business coach living in London. Her Mac Millan brand gained celebrity clients including a member of the British Royal Family and her work has been featured in publications such as Vogue, Marie Claire, Glamour, Cosmopolitan, WWD, etc. Collections were shown on the official schedule at New York Fashion Week and at London & Paris fashion weeks. For many years Jane was also a lecturer on the fashion course at St Martins College of Art & Design in London. Now she loves to help artisanal independent fashion brands reach customers who appreciate unique products and take their business to the next level.
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