Most fashion designers, when pricing their garments and products, will follow a percentage mark-up method which should ideally leave them with a workable profit margin.

However it’s never that simple because some customers don’t care what your make price is,  the pricing method used or even how much profit you made.  They just want the BEST!   ….  

Some want the cheapest but some customers want the BEST;   the most durable; lowest cost per wear; the most timeless or some want the best fit.

Of course it’s understandable that you use the percentage mark up method because it’s what you’ve been taught to do and it is the simplest way to approach pricing…..

But I don’t need to tell you that when your garments are priced like this you STILL get people telling you the price is too high! … and thousands of designers all over the planet use this method and STILL can’t sell enough to make a profit.

The popcorn you buy at the movies has a mark-up of around 1,000%.     You happ...

Wanting To Sell More Is Not Going To Help You Sell More!

Don’t worry.  I understand why you want that.   Every independent fashion designer wants to sell more and you might have been trying for at least three months to sell but can’t find enough people who will actually pay for your fashion products or garments.

But I’m going to ask you a question:

If you were an accessory designer selling £50 purses to gen Z direct to consumer and a futurist said to you “I’ve looked into your future and you are going to get one new sale in the next 90 days” would you be jumping up and down in excitement that you had made….  Erm, lets see 🤔 £3.33 a week.

But, if you were the designer of exclusive designer pieces selling wholesale at £1,000 to high end retailers such as Neiman Marcus who has 36 locations and would  probably buy a significant number of each piece and that soothsayer or futurist said the same thing ….  “I’ve looked into your future and you will get one new sale in the next...

As a fashion brand startup or emerging designer,  trying to compete with the big brands when pricing your fashion products is preventing you from making any profits and growing your business to the next level.

I get it….   All your friends are telling you that Zara or River Island sell similar pieces for a fraction of what you’re charging .…. But are your friends your customers?   

Trying to keep your prices similar to the big brands could just be your reptilian brain trying to keep you small and safe.....   You might be thinking that if you keep your prices low people won't criticise, reject or judge your designs.

But, they are going to judge them any way.....  and wouldn't you rather your designs were judged for being high quality & high price that allow you to grow a profitable business instead of being judged as poor quality & low price where you can't make any profit.

This fear also shows up in your marketing when you hold yourself back from EFFECTIVELY communicati...