Every week I talk to fashion startups who want to get their designs in front of the RIGHT people who will actually buy.  You want to show at fashion week, get stocked in Harrods or Neiman Marcus and have consistent sales on your website!

The problem is you are stuck in designer jail creating products for the WRONG audience who won’t pay what you are charging.

You hoped that posting on instagram 3 times a week would build an audience but you just get 5 likes, 1 spam comment and zero engagement.

So how DO you target the RIGHT audience?

• You can use social media;
• Participate in makers markets or pop-ups;
• Join a fashion launch accelerator with collective fashion week showcase.
• Or pay £10k to £300k for your own fashion show.

But for social media to generate sales you need to nurture thousands of followers and how can they value your products over fast fashion when they can’t touch & feel the quality and, since you are just one of 2 billion users on instagram, how will people trus...

If you are sitting at the same desk surrounded by the same people, doing the same boring job 8 hours a day 5 days a week and basically feeling soooo creatively repressed ….  

...but you’ve always dreamt of becoming a fashion designer….  Then isn’t it time you took charge of your life before it’s too late?

Most of us are indoctrinated to believe that getting a well paid secure professional 9 to 5 job with a big pay check is the right thing to do if you want happiness, self fulfilment and stability ….. and sometimes it’s just to please your family!

But is it worth denying what you really want?

When you are young you just do what you are told so it is natural to follow the path that your family want for you….   

...and when you are young you don’t yet have the life experience to realise that a big pay check can never make you happy.   So it is normal for us to unwittingly follow that path.

But if a 9 to 5 with a big pay check was enough to make you happy then the...

Most of the designers I meet are working 14 hour days designing and doing photoshoots but struggle to get any more than 300 views and 5 likes on Instagram.   They think social media is the only solution but it is not…  

So, take off your Gucci sunglasses and watch closely because I am about to show you how to FINALLY get your brand noticed:

STEP ONE

Firstly here’s how to turn your audience into loyal customers.  Most  fashion startups burn themselves out designing amazing collections for an audience who don’t actually want to buy them. 

So they invest more time and money designing more and more products but it doesn’t matter how many products you design if people don’t resonate with your brand they won’t buy. 

Instead what you want to do is define the vibe of your brand.  This is an attitude or feeling  that will inform your designs,  photography, videography, and merchandising so that all your designs and communication of them are consistent and aligned with what your audie...

Most fashion designers, when pricing their garments and products, will follow a percentage mark-up method which should ideally leave them with a workable profit margin.

However it’s never that simple because some customers don’t care what your make price is,  the pricing method used or even how much profit you made.  They just want the BEST!   ….  

Some want the cheapest but some customers want the BEST;   the most durable; lowest cost per wear; the most timeless or some want the best fit.

Of course it’s understandable that you use the percentage mark up method because it’s what you’ve been taught to do and it is the simplest way to approach pricing…..

But I don’t need to tell you that when your garments are priced like this you STILL get people telling you the price is too high! … and thousands of designers all over the planet use this method and STILL can’t sell enough to make a profit.

The popcorn you buy at the movies has a mark-up of around 1,000%.     You happ...

Why you DON'T want to be the most OUTSTANDING, conceptual fashion designer!

Most fashion designers think it's becoming really great at DESIGN that leads to fame and success but that is the most DELUSIONAL idea thats actually likely to keep you broke.

If you keep thinking success comes from putting 100% of your attention into being an outstanding designer you could actually just be working yourself into burn out with no sales or profit to show for your efforts.

If this is you your audience probably don’t even appreciate the quality and craftsmanship of your products so you are undercharging...

... and now you are running out of money,  wondering how to pay for your next collection and you’re tired of posting on social media every day when nothings selling!

If it was true that every conceptual, innovative design sold then EVERY  conceptual designer who JUST focused on design would be successful and we all know that is NOT what happens!! …

 ….   On the other hand w...

In this video you are going to learn how to attract massive attention to your fashion brand so you can sell more designs.    Many fashion designers are always telling me they can’t sell enough of their designs and don’t know how to attract attention to their brand…. But don’t worry I'm about to show you how to fix this!

Step 1 Defining The Vibe Of Your Brand. 

In this step you will learn how to clearly define the vibe or mood of your brand so that you can attract more of the right customers!   Most designers either don’t understand or skip this step and some just choose brand colours or logos without realising there is so much more to it!    

So here’s what you need to do.   Start by defining six words that describe the vibe, mood or overall story of your brand.   This will be used to inform your designs,  photography, videography, merchandising, packaging and communication.  For example words that describe Gucci’s vibe would be: nostalgic; nerdy; adolescent; 60’s & 70’s; dressi...

After consulting for many London fashion designers I noticed that lots of startup brands are not making it past their first three years.  

It occurred to me that they all had similar really big problems that no-one is talking about and if you’ve been doing at least one of these it means that you’re likely dealing with something I call the Curse of the Fashion Designer:-

1.

After 2 or 3 years trying to grow your fashion business you’re still only selling a handful of designs each week. 

2.

Every 3 to 6 months each new collection goes over budget so now you’ve lost so much money you even wonder if you can afford to do another season.

3.  

You’re posting on Instagram or Tik Tok every day but no-one is interested to engage with your posts.  You feel it’s such a waste of time and there must be some secret people aren’t telling you about.

4.

For every ten items sold you receive two returns and its eating into your profits. 

5.

Your family and friends love your pr...

This is only the start of a major shift that will bring exciting opportunities for fashion designers to work independently on their passion and create a work/life balance doing what they love!    

Society has been set up in such a way that prevented people going after their dreams.  The large retail chains dominated the market for so long and most graduates gave up their dreams of having their own fashion brand to work for these companies instead.    I was one of them….. When I left college I initially worked as an employee, working all hours, underpaid and I felt as if I was stagnating in “designer jail” …. Yet I did it for five years before finding the courage to be my own boss. 

Working really long hours, as an employee, in an understaffed, pressurised environment actually gave me a chronic health condition, so it has been my mission ever since to prevent young designers experiencing the same.

Yes, I found the courage to take the leap of faith ….  But most people who ...

For generations we’ve been told a degree is necessary to start the fashion business of our dreams.

However countless numbers of big name designers including Cristobal Balenciaga, Miuccia Prada and Raf Simons became INSANELY SUCCESSFUL without a degree!

Every year thousands of fashion graduates get a degree from the outdated education system and clearly most won’t be successful.

So, is it REALLY worth spending 4 to 5 years getting a degree if you have nothing but debt to show for it and no understanding of how the fast changing fashion business is working NOW?

No-one comes out of the womb with all the skills and knowledge you need to be successful so of course you DO NEED education….  If you can afford the time and money to get a degree then yes do get it!!....    But if not then isn’t it more important to focus your VALUABLE time & energy on gaining the SPECIFIC up-to-date skills and education about what you are most passionate about… 

..  And if running your own...

In the fashion industry it’s common for new businesses to be financed solely by their owners and develop organically.   Bootstrapping is the term used to describe the challenge of financing your startup without relying on outside funding and instead relying only on existing resources such as personal savings, materials equipment and workspace.

It's what I recommend to clients and students going through the Fashion Entrepreneurs 3 X Launch Formula and in my experience that's what I recommend for most people unless of course you already have someone ready to invest and they are willing to wait a while to receive a return on their investment.

There are many reasons why I recommend this:

• If you obtain funding too early your investor might not be aware how long it can take a fashion business to become profitable and if they don’t see a return on their investment early on could pull out.  
• In the early stages you need some time and creative space to build your customer base an...