Hey, It’s Jane 😀

Recently I’ve been noticing so many emerging fashion designers and fashion band startups not making it past their first three years of running a sustainable fashion business and it occurred to me that most of them have similar problems.

If you’ve been doing at least one of these it means that you are you’re likely dealing with something I call the Curse of the Fashion Designer…trying to sell while your brain is still in creative design mode!!

1.

You’ve been working 14 hour days with no social life for 3 months or more putting your heart and soul into a 20 piece collection but only get 2 or 3 sales of only one of your designs

2.

You’ve been in business for 1 to 3 years but still losing money and every 3 to 6 months your new collection goes over budget so now you’re wondering if you can even afford to do another season.

3. 

For 1 to 2 years you’ve been trying different products and posting images of them on instagram at least five times a week in a...

CHARGING LESS FOR YOUR FASHION PRODUCTS IS THE WORST THING YOU CAN DO TO BUILD A SUCCESSFUL FASHION BRAND

If you have lots of unsold inventory I know how tempting it can be to lower your prices THINKING that it will increase sales….

But that could be the worst thing you can do to build your brand! 

I know it can be really disheartening when no one is buying....

But have you ever considered that if lowering prices meant increased revenue then all cheap garments would fly off the shelves and we all know that’s not the case!

Customers queue to buy £3000 Chanel handbags and bespoke Ferraris have a 5 year WAITLIST! ... Yet I’m sure you’ve seen all the images being circulated showing huge landfills of cheap clothing!

If you are lowering prices like the Floundering Fashion Designer then you’re probably burning yourself out working more hours, attracting the wrong customer and deterring those who ACTUALLY want the best, most expensive products…. Or, perhaps resorting to...

Most fashion designers think that to grow a successful fashion business all you need are fantabulous unique designs, customer acquisition, sell as many products as you can and make great profits.

I understand why you think that….It’s what everyone told you: college tutors, business books, the marketing guru’s, your bank manager,  business advisors…!   We are conditioned to believe that business is all about the cold bottom line and that we have to focus only on the intellectual aspect of a sale....  But,  have you ever wondered why 60% of UK businesses that put blood sweat and tears into great products, sales and profits fail in their first three years.

Don’t get me wrong….you do need fabulous unique products, sales and profits to grow a successful fashion brand…..However what is very often missed is the EMOTIONAL CONNECTION.   Building strong emotional connections with both your customers and your team will form strong lasting relationships that keep your customers returning, ...

Whether you’re a start-up or an established designer you probably all want more sales!.

Are you posting on social media twice a day, running out of content and still seeing no growth?  Perhaps you're just getting started on your fashion business adventure with no idea what the next best step should be.....Or perhaps the pandemic has slowed the growth of your business.

Everyone in business wants more sales and more profit…otherwise its just a hobby!...... And how much energy, time and money is it costing you to find new customers?  

It’s so much easier to sell to existing customer than it is to bring on a new customer and the more offers you put in front of them the more sales you will get…….

"But I only have one product” you might be saying.   “No-one wants to buy more of my one product”…...

Can you add more products?… If you don’t want to add more products how can you sell more of the same thing to your customers?  How can you inspire them to buy more colours, fabr...

Hi, It's me... I'm back! ……..With part 2 of “Why No-One Wants to Buy Your Products"!

Have you dialled in the first three essential ingredients to selling your products yet?   If not, go back to last weeks blog post and make sure you’ve got that covered.   

I said last week that there was never just ONE only right way to market and sell your products.    There are loads of essential ingredients to begin to understand your customers and what will make them journey through your check-out page.

…And, Yesssss my friend!! …   I know you're waiting to celebrate as soon as your products are in your ICA’s (ideal customer avatar’s) wardrobes!!!……

But all in good time!.…  

Today I’m going to give you another three ingredients to help sell your products .   You might have already implemented some but perhaps not all of these:

1.  Have you discovered your Super Power?!

Yes... you!……..You have a Super Power!    And I’m going to help you discover and unleash it!

WHAT IS YOUR SUPER POWER...

Are you ready to hear why no-one wants to buy your products?

 
Are you sat watching your laptop….waiting…..waiiiiting….for a notification that some-one has gone through your check-out page?

You might be like the floundering fashion designer who has taken all the instagram courses, done everything the marketing strategists and brand experts told them …..

But still, you are waiting…..waiting…..waiiiiiting for that ping on your laptop telling you a customer has gone through checkout.

Have you ever been promised that ONE thing that will ensure you the results in your business?
I'm talking about some brand marketer or brand strategist, who more than likely has never even ran a fashion business, showing up on your feed saying, "this ONE thing is the strategy you need that will grant your biz success!”

And it's tempting…

I mean, if someone granted me all the success I could get by following just ONE step - I'd totally go for it.  Because, why not?

(Admittedly, I am speaking from experien...