You pour so much into your work ...  late nights, strained eyes, tired hands and a passionate heart.

So when you're showcasing your collection at a trade show or pop-up shop and someone holds up your $950 dress and says, “This is just like something I saw in Zara”
it stings.

Not because they’re trying to be rude.
But because they just don’t see what you see.

This is avoidable.  But if no one ever taught you how to demonstrate your work in a way that communicates its value ...  the intention, the feeling, the standard ...  how could your potential customers ever understand the difference between fast fashion and what you’re doing?

This isn’t about defending your price.  It’s about shifting the perception of your potential customers.

Because your customer isn’t just buying a dress.
She’s buying a feeling.
A standard.
A story she wants to wear.

And when you speak to that — the essence, the craftsmanship, the energy behind it …  the Zara comparison quietly falls away.  Because not...

10 Common Mistakes to Avoid When Launching Your Fashion Brand (And How to Fix Them… So You Can Launch with Confidence)

If you're gearing up to launch your next collection or debut your brand you're probably obsessing over every detail:
“Are the buttons the right shade?”
“Should the thread be a tone darker… lighter?”
“Do the straps look better 2 mm wider… narrower?” 

But here’s what no one talks about.
It’s not just about the clothes.

A strong collection matters, but it’s your launch that gets it seen.

Because quietly existing won’t cover your fabric costs or pay your manufacturer.  A strategically planned  launch puts you in front of buyers, press and paying customers.

Without a clear plan, even your best work can go unnoticed.
The good news?  Launching successfully is a skill you can learn.
And once you know what to look for, you can plan with more strategy, without losing the soul of your creativity. 

Over the past three decades supporting designers at every stage, I’ve s...

Still Think Fashion Design And Business Are Two Separate Things?

From the start, you were taught to keep them apart:

Design is creative.   Business is strategic.

Design comes from the heart.   Business comes from the head.

Design is cool.   Business is boring.

But what if that belief,  the one that feels so normal, so obvious,  is the exact thing holding you back?

Why So Many Designers Stay Stuck

Let’s look at what shaped this belief.

• Fashion school taught you how to develop concepts, sketch ideas and construct garments. But it didn’t show you how to build a business around that creativity.

• Internships taught you how to cut a perfect sleeve, not how to structure a launch or create demand.

• Awards celebrate “visionaries,” not profit margins. You’re praised for pushing creative boundaries—not for building a brand that actually grows and sustains itself.

So of course the “business side” feels like it belongs to someone else.
You weren’t trained for it. You...

Have you noticed how everything started to look the same?

Tired trend cycles. The same silhouettes. Endless versions of the same viral aesthetic.
Somewhere along the way, design lost its edge… and its power.

If you’re an independent fashion designer with original ideas and a clear point of view, you’ve probably been wondering if the industry would ever shift back to valuing true originality and creativity again.

Well, here’s the good news:
In 2025, the return to innovation in fashion is already underway.

Fashion houses and customers alike are waking up to the fact that endless repetition is wearing thin.  People are tired of seeing the same trends recycled year after year—and they’re even more tired of paying luxury prices for “Made in Italy” garments that were actually manufactured in China with huge profit margins.

The trust is fading. The excitement is gone.  But something is shifting.

Real designers who lead with originality are finally being seen again.  Designers who crea...

FASHION LAUNCH INSIDER EDITION 2 - 31ST MARCH 2025

By Your Launch Architect, Jane McMillan

DESIGNING JUST ONE PRODUCT CAN ACHIEVE MORE CLARITY THAN A LARGE COLLECTION IF YOU'RE JUST STARTING YOUR FASHION BUSINESS

For years THE FASHION INDUSTRY GATEKEEPERS (buyers, editors and agents) said that more choice was better.... 

But does more choice equate to more sales?

Have you ever tried to buy a pair of blue denim jeans, only to be bamboozled by choice and left the shop empty handed— hot, sweaty and  mentally exhausted because you didn’t have the energy to try them all on!    

Sometimes choice is too much for our brains so we end up choosing nothing!  By offering less choice your customers don’t need to think, so actually buy more.

Look at cup cakes.  They were just another cake in the cake shop.    But when bakers started selling ONLY cupcakes demand went through the roof.  One baker in Dubai even sold golden cupcakes for $1,000!

This strategy isn't ...

EMPOWERING DESIGNERS TO BE FASHION CATALYSTS

Your business isn’t just about creating—it’s about being a disrupter, leading a movement, pioneering change, and shaping the future of fashion.

What do I mean by “Fashion Catalyst”? …. Well, most designers believe that if they just design something beautiful, people will buy it.

But the truth is that:

👎Designing collections without a strategy to reach the right customers in the right way will NOT lead to sales.

👎The “Hope and Pray Method” of posting on Instagram and hoping for buyers to come is a waste of time if there's no marketing plan to back up your efforts.

👎Changing direction every few months because things aren’t working will only keep you spinning your wheels on the baby step.

👎Designing and running your business in the same cookie-cutter way as everyone else will keep you invisible, in a sea of other designers, and something that no-one can quite put their finger on.

If you’re trying to build a business like thi...

Investing in samples or prototypes can be a huge financial commitment for a small fashion company, sometimes reaching upwards of $5,000. 

Before diving in, it’s crucial to validate your designs and ensure they resonate with your target audience. 

Here are 6 effective strategies to test and validate your designs without breaking the bank.

1.Social Media Feed: Share images of your designs on Instagram, Facebook or Pinterest to showcase your products in various contexts.   

2.   Instagram Stories:  Use polls and questions in your stories to gather direct feedback, gauge interest and build anticipation among your audience.

3. Engage Your Audience: Ask open-ended questions to encourage your followers to share their thoughts on your designs and spark conversation so you can gauge what what might need tweaking.

4. Pre-Sell Limited Pieces: Once you’ve gathered feedback from your images the next step is to start pre-selling a limited number of pieces. This approach a...

The State of Fashion report by McKinsey & Company for 2025 paints a pretty clear picture of the challenges and opportunities ahead for small, independent and artisanal designers like you. 

With so much uncertainty I thought it’d be helpful to break down the key takeaways and how they might impact your work moving into 2025.

A Shift in Consumer Behaviour
First off, the market is still pretty tough. Consumers are still feeling the pinch and are more price-conscious than ever but this shift is NOT just about discount shopping—there’s more demand for value, which includes embracing things like resale, off-price, and, believe it or not, even dupes!!

As an independent designer, this could mean reconsidering your pricing strategy but much more importantly, and what I tell the designers in Fashion Entrepreneurs Academy, it’s about how you communicate the value of your work.

Regional Shifts

If you are an indie fashion designer wondering how long your business can keep going before you throw in the towel, then this is for you:

Lack of funds is understood to be the #1 reason for fashion businesses failing but that is part of a wider core reason.

We all have a specific threshold where if something gets too close to success, too expensive or too uncomfortable where we give up.

So, it’s not actually the lack of funds that is the REAL cause of the business failure. It is actually the business owners’ mindset.

It’s their fear of success, fear of not being able to get the funding to continue, their fear of having to struggle through or their unwillingness to make sacrifices and/or compromises to continue despite the lack of funds.

Successful business owners are tenacious and believe in themselves and their business idea longer than most people do.

It is the 1% who are willing to do what 99% of people won’t who get the success most people don’t.

Successful fashion designers hold on to t...

Every week I talk to fashion startups who want to get their designs in front of the RIGHT people who will actually buy.  You want to show at fashion week, get stocked in Harrods or Neiman Marcus and have consistent sales on your website!

The problem is you are stuck in designer jail creating products for the WRONG audience who won’t pay what you are charging.

You hoped that posting on instagram 3 times a week would build an audience but you just get 5 likes, 1 spam comment and zero engagement.

So how DO you target the RIGHT audience?

• You can use social media;
• Participate in makers markets or pop-ups;
• Join a fashion launch accelerator with collective fashion week showcase.
• Or pay £10k to £300k for your own fashion show.

But for social media to generate sales you need to nurture thousands of followers and how can they value your products over fast fashion when they can’t touch & feel the quality and, since you are just one of 2 billion users on instagram, how will people trus...