Whether you’re a start-up or an established designer you probably all want more sales!.

Are you posting on social media twice a day, running out of content and still seeing no growth?  Perhaps you're just getting started on your fashion business adventure with no idea what the next best step should be.....Or perhaps the pandemic has slowed the growth of your business.

Everyone in business wants more sales and more profit…otherwise its just a hobby!...... And how much energy, time and money is it costing you to find new customers?  

It’s so much easier to sell to existing customer than it is to bring on a new customer and the more offers you put in front of them the more sales you will get…….

"But I only have one product” you might be saying.   “No-one wants to buy more of my one product”…...

Can you add more products?… If you don’t want to add more products how can you sell more of the same thing to your customers?  How can you inspire them to buy more colours, fabr...

If you read last weeks blog you’ll know how to get the most out of attending a large fabric trade fair…..You might already have attended last weeks London Textile Fair.

The next event on the calendar is Premier Vision New York which is on 20th and 21st July and Premier Vision Paris   21st to 23rd September.

PV New York,  held at Centre 415, 5th Avenue (bet 37 & 38th Streets), will have 200 exhibitors and highlight a new emphasis on sustainability highlighting responsible industry measures.

In addition to the huge selection of  fabric suppliers and agents they also have a new Smart creation area based on a global eco-responsible approach which is based on:

• Social and ethical responsibility
• Environmental performance
• Traceability
• Finishing & Dyeing processes
• Recycling technologies
• Organic content
• Alternative materials

Most fabric fairs are not only the best place to source fabrics at wholesale price they are also a good place to discover the seasons major trends...

So, it’s that time of year again……Time to design your next collection…..and find some fantabulous fabrics that will inspire sell-out pieces and get your Instagram followers all in a tiz!!!

So, where do you start looking for fabrics?    If you are still over-paying retail stores its time to stop that and take your business seriously. 🧵

You could use dead stock fabric or start some up-cycling etc, but if your brand really needs metreage you should start attending the professional trade events.   These will be taking place worldwide over the next few months showing fabrics & trends for A/W ‘22 and the London Textile Fair starts in just a few days!

Fabric fairs are opening live for the first time since the pandemic and the London Textile Fair starts on Wednesday 13th July.   Premiere Vision New York is 20th & 21st July and Premiere Vision Paris is 21st & 23rd September live or 20th to 24th September on-line.

The fabric fairs are not only the best place to source your fabric...

Hi, It's me... I'm back! ……..With part 2 of “Why No-One Wants to Buy Your Products"!

Have you dialled in the first three essential ingredients to selling your products yet?   If not, go back to last weeks blog post and make sure you’ve got that covered.   

I said last week that there was never just ONE only right way to market and sell your products.    There are loads of essential ingredients to begin to understand your customers and what will make them journey through your check-out page.

…And, Yesssss my friend!! …   I know you're waiting to celebrate as soon as your products are in your ICA’s (ideal customer avatar’s) wardrobes!!!……

But all in good time!.…  

Today I’m going to give you another three ingredients to help sell your products .   You might have already implemented some but perhaps not all of these:

1.  Have you discovered your Super Power?!

Yes... you!……..You have a Super Power!    And I’m going to help you discover and unleash it!

WHAT IS YOUR SUPER POWER...

Are you ready to hear why no-one wants to buy your products?

 
Are you sat watching your laptop….waiting…..waiiiiting….for a notification that some-one has gone through your check-out page?

You might be like the floundering fashion designer who has taken all the instagram courses, done everything the marketing strategists and brand experts told them …..

But still, you are waiting…..waiting…..waiiiiiting for that ping on your laptop telling you a customer has gone through checkout.

Have you ever been promised that ONE thing that will ensure you the results in your business?
I'm talking about some brand marketer or brand strategist, who more than likely has never even ran a fashion business, showing up on your feed saying, "this ONE thing is the strategy you need that will grant your biz success!”

And it's tempting…

I mean, if someone granted me all the success I could get by following just ONE step - I'd totally go for it.  Because, why not?

(Admittedly, I am speaking from experien...